Leasa Melton joins Simmons Bank as Director of Payment Product and Sales Strategy

Rhea-AI Summary

Simmons Bank has appointed Leasa Melton as community division director of payment product and sales strategy. With over 20 years of retail banking experience, Melton will oversee the development and implementation of payment products, including merchant services, debit card operations, and credit card needs for Consumer and Business Banking.

Prior to this role, Melton served as vice president of product strategy at a regional financial services company in Oklahoma, where she led product visions, pricing, and innovation for consumer and small business deposits. Her career began as a Bank Secrecy Act and fraud specialist. Melton holds a Business Administration and Management degree from Northern Oklahoma College.

Positive

• Strategic hire with 20+ years of banking experience
• Expertise in payment products and retail banking operations
• Strong background in product strategy and innovation

Negative

• None.

News Market Reaction – SFNC

-1.44%

-1.44% Session move

In the trading session that priced this news, SFNC declined 1.44%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Veteran banker with over 20 years of retail banking experience

LITTLE ROCK, Ark., March 6, 2025 /PRNewswire/ -- Simmons Bank announced the addition of Leasa Melton as community division director of payment product and sales strategy. In this position, she will oversee the development and implementation of payment products, including merchant services, debit card in partnership with Debit Operations, and credit card needs for Consumer and Business Banking.

"We're thrilled to welcome Leasa to our community banking team at Simmons Bank," said Chris White, EVP Chief Community Banking Officer. "With 20 years of banking experience, Leasa is a seasoned professional who brings a wealth of knowledge, expertise, and leadership skills that will greatly contribute to the success of Simmons Bank."

Prior to joining Simmons Bank, she served as vice president of product strategy for a regional financial services company based in Oklahoma. There she led product visions, pricing, and innovation for consumer and small business deposits. She also served in a variety of capacities in retail banking and started her career as a Bank Secrecy Act and fraud specialist.

Melton holds a degree in Business Administration and Management from Northern Oklahoma College.

About Simmons Bank
Simmons Bank is a wholly owned subsidiary of Simmons First National Corporation (NASDAQ: SFNC), a Mid-South based financial holding company that has paid cash dividends for 116 consecutive years. Simmons Bank operates 222 branches in Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas. Founded in 1903, Simmons Bank offers comprehensive financial solutions delivered with a client-centric approach. In 2024, Simmons Bank was recognized by Newsweek as one of America's Best Regional Banks 2025, by U.S. News & World Report as one of the 2024-2025 Best Companies to Work For in the South and by Forbes as one of America's Best-In-State Banks 2024 in Tennessee and America's Best-In-State Banks 2024 in Missouri.  Additional information about Simmons Bank can be found on our website at simmonsbank.com, by following @Simmons_Bank on X (formerly Twitter) or by visiting our newsroom.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leasa-melton-joins-simmons-bank-as-director-of-payment-product-and-sales-strategy-302394566.html

SOURCE Simmons Bank

FAQ

What role has Leasa Melton taken at Simmons Bank (SFNC)?

Leasa Melton has joined Simmons Bank as community division director of payment product and sales strategy, overseeing payment products development and implementation.

What are Leasa Melton's responsibilities at Simmons Bank (SFNC)?

She will oversee merchant services, debit card operations, and credit card needs for Consumer and Business Banking divisions.

What was Leasa Melton's previous experience before joining Simmons Bank (SFNC)?

She was vice president of product strategy at an Oklahoma-based regional financial services company, managing consumer and small business deposits.

What are Leasa Melton's educational qualifications for her role at SFNC?

Melton holds a Business Administration and Management degree from Northern Oklahoma College.