Welcome to our dedicated page for Sweetgreen news (Ticker: SG), a resource for investors and traders seeking the latest updates and insights on Sweetgreen stock.
Sweetgreen, Inc. (NYSE: SG) generates a steady stream of news as a mission-driven restaurant brand focused on real food, menu innovation, and technology. Company announcements frequently highlight new chef-crafted dishes, collaborations, and digital features that reflect its goal of building healthier communities by connecting people to fresh, made-from-scratch meals.
Recent news has showcased Sweetgreen’s expansion of protein-forward offerings, such as the Power Max Protein Bowl and Caramelized Garlic Steak entrées, as well as limited-time variations on guest favorites like the Harvest Bowl. The company also announces seasonal menus and value-focused items, illustrating how it responds to evolving guest preferences around flavor, protein, and affordability.
Sweetgreen’s news flow also covers health-focused partnerships and educational campaigns. A notable example is its collaboration with Function Health and Dr. Mark Hyman on a menu designed around foundational biological principles, featuring bowls like the Omega Salad and Nutrient Power Plate. These stories emphasize how Sweetgreen links culinary creativity with nutrition insights and in-app ingredient education.
Operational and technology updates are another key theme in Sweetgreen news. Releases have detailed the rollout of its macronutrient tracking tool, the opening of sweetlane drive-thru locations that serve digital orders, and the use of Infinite Kitchen automation to enhance speed and consistency. Expansion into new markets, such as Sacramento, and content series like "Faces of the Farm" that spotlight partner growers, add further context on growth and sourcing.
Investors, customers, and industry observers can use this news page to follow Sweetgreen’s latest menu launches, technology initiatives, market entries, and strategic moves, and to see how the brand continues to interpret fast food through the lens of real, thoughtfully sourced ingredients.
Sweetgreen (NYSE:SG) launched a national catering format, the Build Your Own Sweetgreen Bar, and debuted a larger-than-life “Here for the Bowl” activation in San Francisco on February 7, 2026. The format serves groups in increments of 10, scales to 10,000, and offers bases, proteins, toppings, dressings and optional upgrades.
The Ferry Building activation included on-site signage, a QR code to the catering platform, and a contest for one winner to receive up to $400 in catering for the Big Game (delivery limited near Folsom + Main).
Sweetgreen (SG) has returned feta to its permanent core menu and launched a limited-time Winter Harvest Bowl starting February 3, 2026. The Winter Harvest Bowl features Charred Balsamic Cabbage, Maple Glazed Squash, antibiotic-free roasted chicken, wild rice, kale, goat cheese and apple vinaigrette.
Feta is available nationwide as an add-on and in a refreshed Hummus Crunch Bowl; sourcing is disclosed by region and items are available via the Sweetgreen app, Outpost, pickup, delivery and SG Rewards.
Sweetgreen (NYSE: SG) will release fourth quarter and full fiscal year 2025 results after market close on Thursday, February 26, 2026. A live webcast of the earnings call will be held at 2:00 p.m. PT / 5:00 p.m. ET and will be available on the company's investor relations website.
An archived webcast will be posted shortly after the call and remain available for approximately one year. The company says it announces material information through SEC filings, press releases, webcasts, and its investor relations site to comply with Regulation FD.
Sweetgreen (NYSE: SG) launched a new nationwide menu in collaboration with Function and Dr. Mark Hyman on January 6, 2026. The menu, themed Eat What Loves You Back, pairs Sweetgreen’s real-food cooking with Function’s nutrition science to create five dishes designed to support biological functions.
Three items (Omega Salad, Nutrient Power Plate, Spicy Reset Bowl) are available in-store and online; two (Iron Boost Bowl, Steady Energy Bowl) are online-exclusive. The rollout includes in-app ingredient education, enhanced macronutrient tracking, and a $50 credit for Sweetgreen Rewards members toward a Function membership.
Sweetgreen (NYSE: SG) completed the sale of Spyce, the unit that developed the Infinite Kitchen automation technology, to Wonder Group on December 29, 2025.
The consideration consists of $100 million cash plus Series C preferred stock of Wonder with an implied value of $86.4 million based on Wonder's most recent financing price, for a total implied consideration of $186.4 million. Sweetgreen previously acquired Spyce in 2021 for ~ $70 million including true‑ups and milestones. Infinite Kitchen now operates in more than 20 Sweetgreen locations.
Sweetgreen said it will reinvest proceeds to focus on core restaurant operations and will continue using Infinite Kitchen under a long‑term supply and services agreement with Wonder.
Sweetgreen (NYSE: SG) announced that Nathaniel Ru will retire as Chief Brand Officer effective January 1, 2026 after 20 years at the company. Ru will remain a member of the board of directors. During his tenure he helped build the brand’s cultural partnerships and community programs and highlighted milestones including serving over 300 million meals across 280 restaurants in more than 150 cities. Zipporah Allen, who joined Sweetgreen as Chief Commercial Officer in September, has assumed Ru’s day‑to‑day responsibilities; her background includes roles as Chief Business Officer and Chief Marketing Officer at Strava and marketing roles at Taco Bell, Pizza Hut, and McDonald’s.
Sweetgreen (NYSE: SG) launched the limited-time ‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken, available nationwide beginning December 8, 2025. The bowl updates the brand’s iconic Harvest Bowl (more than 36 million sold to date) and features 37 grams of protein from seasoned blackened chicken.
Priced at $10 for loyalty members at participating locations, the offering ties into Sweetgreen’s digital ecosystem—SG Rewards ordering via app, scan-to-pay/earn, and Outpost delivery—aimed at delivering affordable, high-protein, made-from-scratch meals during the holiday season.
Sweetgreen (NYSE:SG) announced its Sacramento debut with two new restaurants opening in December 2025: Midtown at 1629 S Street opening Tuesday, December 2, and a second location at Fair Oaks + Howe (2080 Fair Oaks Boulevard) opening mid-December.
The Midtown site is a 2,119-square-foot restaurant with seating for 20 indoors and 14 on the patio, open daily from 10:00 a.m. to 10:00 p.m. Opening-day events at Midtown (Dec 2, 10:00 a.m.–2:00 p.m.) include music, partners, swag, and a community pledge: one meal donated to Sacramento Food Bank & Family Services for every meal purchased that day.
Guests can order in-restaurant, online, or via the Sweetgreen app and enroll in SG Rewards (10 points per eligible dollar). Additional Fair Oaks + Howe grand-opening details will be announced closer to opening.
Sweetgreen (NYSE:SG) released a new Faces of the Farm installment spotlighting Freitas Brothers Farms, a fourth-generation coastal farm known for high‑quality cauliflower and other vegetables.
The video, timed with Sweetgreen’s Late Fall Menu, highlights the farm’s >80 years of generational knowledge, sustainable practices across 10,000+ acres, soil health, crop rotation and year‑round cauliflower production on California’s Central Coast. The feature premieres November 26, 2025 on Sweetgreen’s digital platforms and newsletter.
Sweetgreen (NYSE:SG) launched a limited-time Power Max Protein Bowl with a record-breaking 106 grams of protein, available nationwide from November 18, 2025 through December 15, 2025. The bowl includes four servings of antibiotic-free roasted chicken, double herbed quinoa, spicy broccoli, and Green Goddess Ranch, and is sold exclusively via app, website, kiosks, pickup, delivery, and Outpost.
Sweetgreen also added two Caramelized Garlic Steak entrées: a Steak Mezze Plate (34g protein) and a Steak Honey Crunch Bowl (33g protein), featuring grass-fed, pasture-raised steak seasoned and roasted for a caramelized char.