Welcome to our dedicated page for Sweetgreen news (Ticker: SG), a resource for investors and traders seeking the latest updates and insights on Sweetgreen stock.
Sweetgreen, Inc. (NYSE: SG) generates a steady stream of news as a mission-driven restaurant brand focused on real food, menu innovation, and technology. Company announcements frequently highlight new chef-crafted dishes, collaborations, and digital features that reflect its goal of building healthier communities by connecting people to fresh, made-from-scratch meals.
Recent news has showcased Sweetgreen’s expansion of protein-forward offerings, such as the Power Max Protein Bowl and Caramelized Garlic Steak entrées, as well as limited-time variations on guest favorites like the Harvest Bowl. The company also announces seasonal menus and value-focused items, illustrating how it responds to evolving guest preferences around flavor, protein, and affordability.
Sweetgreen’s news flow also covers health-focused partnerships and educational campaigns. A notable example is its collaboration with Function Health and Dr. Mark Hyman on a menu designed around foundational biological principles, featuring bowls like the Omega Salad and Nutrient Power Plate. These stories emphasize how Sweetgreen links culinary creativity with nutrition insights and in-app ingredient education.
Operational and technology updates are another key theme in Sweetgreen news. Releases have detailed the rollout of its macronutrient tracking tool, the opening of sweetlane drive-thru locations that serve digital orders, and the use of Infinite Kitchen automation to enhance speed and consistency. Expansion into new markets, such as Sacramento, and content series like "Faces of the Farm" that spotlight partner growers, add further context on growth and sourcing.
Investors, customers, and industry observers can use this news page to follow Sweetgreen’s latest menu launches, technology initiatives, market entries, and strategic moves, and to see how the brand continues to interpret fast food through the lens of real, thoughtfully sourced ingredients.
Sweetgreen (NYSE: SG) announced that Nathaniel Ru will retire as Chief Brand Officer effective January 1, 2026 after 20 years at the company. Ru will remain a member of the board of directors. During his tenure he helped build the brand’s cultural partnerships and community programs and highlighted milestones including serving over 300 million meals across 280 restaurants in more than 150 cities. Zipporah Allen, who joined Sweetgreen as Chief Commercial Officer in September, has assumed Ru’s day‑to‑day responsibilities; her background includes roles as Chief Business Officer and Chief Marketing Officer at Strava and marketing roles at Taco Bell, Pizza Hut, and McDonald’s.
Sweetgreen (NYSE: SG) launched the limited-time ‘Tis the Seasoned $10 Harvest Bowl with Blackened Chicken, available nationwide beginning December 8, 2025. The bowl updates the brand’s iconic Harvest Bowl (more than 36 million sold to date) and features 37 grams of protein from seasoned blackened chicken.
Priced at $10 for loyalty members at participating locations, the offering ties into Sweetgreen’s digital ecosystem—SG Rewards ordering via app, scan-to-pay/earn, and Outpost delivery—aimed at delivering affordable, high-protein, made-from-scratch meals during the holiday season.
Sweetgreen (NYSE:SG) announced its Sacramento debut with two new restaurants opening in December 2025: Midtown at 1629 S Street opening Tuesday, December 2, and a second location at Fair Oaks + Howe (2080 Fair Oaks Boulevard) opening mid-December.
The Midtown site is a 2,119-square-foot restaurant with seating for 20 indoors and 14 on the patio, open daily from 10:00 a.m. to 10:00 p.m. Opening-day events at Midtown (Dec 2, 10:00 a.m.–2:00 p.m.) include music, partners, swag, and a community pledge: one meal donated to Sacramento Food Bank & Family Services for every meal purchased that day.
Guests can order in-restaurant, online, or via the Sweetgreen app and enroll in SG Rewards (10 points per eligible dollar). Additional Fair Oaks + Howe grand-opening details will be announced closer to opening.
Sweetgreen (NYSE:SG) released a new Faces of the Farm installment spotlighting Freitas Brothers Farms, a fourth-generation coastal farm known for high‑quality cauliflower and other vegetables.
The video, timed with Sweetgreen’s Late Fall Menu, highlights the farm’s >80 years of generational knowledge, sustainable practices across 10,000+ acres, soil health, crop rotation and year‑round cauliflower production on California’s Central Coast. The feature premieres November 26, 2025 on Sweetgreen’s digital platforms and newsletter.
Sweetgreen (NYSE:SG) launched a limited-time Power Max Protein Bowl with a record-breaking 106 grams of protein, available nationwide from November 18, 2025 through December 15, 2025. The bowl includes four servings of antibiotic-free roasted chicken, double herbed quinoa, spicy broccoli, and Green Goddess Ranch, and is sold exclusively via app, website, kiosks, pickup, delivery, and Outpost.
Sweetgreen also added two Caramelized Garlic Steak entrées: a Steak Mezze Plate (34g protein) and a Steak Honey Crunch Bowl (33g protein), featuring grass-fed, pasture-raised steak seasoned and roasted for a caramelized char.
Sweetgreen (NYSE: SG) will open its first-ever Infinite Kitchen sweetlane drive-thru in Costa Mesa on November 18, 2025 at 280 Bristol St, Costa Mesa, CA 92626. The 2,295-square-foot restaurant seats 32, opens daily 10:00 a.m.–10:00 p.m., and combines in-store hospitality, Infinite Kitchen technology, and a drive-up pickup lane for digital orders.
More than a third of Sweetgreen orders are placed via owned digital channels; customers order in advance via app or website for quick handoff. The location also supports dine-in and in-store pickup and launches alongside a new macronutrient tracking tool across Sweetgreen digital platforms.
Sweetgreen (NYSE: SG) launched a new macronutrient tracking tool across its digital platforms on November 10, 2025, and rolled out protein-forward menu upgrades.
The feature shows protein, carbohydrate, fat and calorie breakdowns for every item and includes a real-time macro calculator for ingredient swaps. Sweetgreen increased protein by 25% in entrees with antibiotic-free chicken and tofu and now lists nine made-from-scratch entrees with 30+ grams of protein, including Hot Honey Chicken (52g), Harvest Bowl (40g), and Chicken Pesto Parm (39g). The company also states chicken, salmon, and steak are antibiotic-free and roasted in-house.
Sweetgreen (NYSE: SG) announced on November 6, 2025 that it has agreed to sell its Spyce business and Infinite Kitchen technology to Wonder for $186.4 million. Sweetgreen will receive $100 million cash plus Series C preferred shares in Wonder with an implied value of $86.4 million based on Wonder's most recent financing price. Sweetgreen acquired Spyce in 2021 for approximately $70 million including post-acquisition adjustments.
The deal includes supply and license agreements that let Sweetgreen continue deploying Infinite Kitchens across its restaurants, and 38 Spyce engineers and support staff will transition to Wonder.
Sweetgreen (NYSE: SG) reported third quarter 2025 results for the period ended September 28, 2025. Total revenue was $172.4M, down 0.6% year-over-year, with Same-Store Sales down (9.5)% and AUV of $2.8M. Digital sales rose to 61.8% of revenue and Owned Digital to 35.3%. The company reported a net loss of $(36.1)M and loss from operations margin of (21.0)%. Adjusted EBITDA was $(4.4)M versus $6.8M a year earlier. Restaurant-Level Profit Margin fell to 13.1% (~700 bps decline).
Updated FY2025 guidance: 37 net new openings, revenue $682M–$688M, Same-Store Sales (8.5)% to (7.7)%, Restaurant-Level Profit Margin 14.5%–15%, and Adjusted EBITDA $(13)M to $(10)M.
Sweetgreen (NYSE:SG) unveiled a Late Fall Menu on October 28, 2025 that spotlights cauliflower as the season’s centerpiece. The limited-time menu runs through December 28, 2025 and adds two entrées and one side built around garlic parmesan cauliflower: Garlic Parm Cauli Bowl, Chicken Cauli Plate, and Garlic Parm Cauli + Romesco Side. New supporting ingredients include caramelized balsamic onions, roasted romesco sauce, roasted sweet potatoes, wild rice, garlic breadcrumbs, and a creamy basil dressing. Sweetgreen said the cauliflower will be sourced from Freitas Brothers Farms for all California restaurants and Phoenix, highlighting seasonal, intentional sourcing and a forthcoming Faces of The Farm episode.