The Office Gurus Strengthens Executive Leadership Team to Accelerate Next Phase of Global Growth

The Office Gurus adds two seasoned BPO executives to drive its EPO strategy and AI-enabled GuruSuite iX technology investments.

Rhea-AI Summary

Superior Group of Companies (SGC), through its business segment The Office Gurus (TOG), appointed veteran BPO leaders Mark Lyndsell as Executive Vice President of Global Operations and Troy Sanders as Vice President of Business Development.

Lyndsell brings more than 30 years of global operations experience, most recently as Senior Vice President, Delivery, Americas at TTEC, where he led a multi-country delivery organization generating approximately $850 million in annual revenue. At TOG, he will oversee global operations with a focus on operational excellence and advancing the company’s Experience Process Outsourcing (EPO) delivery model.

Sanders also has more than 30 years of BPO and contact center sales leadership experience, including roles in new business development at iQor and Startek, and will concentrate on expanding TOG’s new-client pipeline using a relationship-based sales approach. The appointments support TOG’s EPO strategy and continued investment in its AI-enabled GuruSuite iX technology ecosystem.

Market Context

SGC's pre-headline close was -1.35%; its August 10-Q reported lower Contact Center sales, making the...

Analysis

SGC's pre-headline close was -1.35%; its August 10-Q reported lower Contact Center sales, making the appointments' stated focus on global operations and business development directly relevant to the disclosed segment.

Key Figures

Combined leadership experience: more than six decades Global operations experience: more than 30 years Annual revenue: approximately $850 million +1 more

Combined leadership experience

more than six decades

BPO, contact center, operations and sales leadership

Global operations experience

more than 30 years

Mark Lyndsell

Annual revenue

approximately $850 million

Multi-country delivery organization previously led by Mark Lyndsell

Sales leadership experience

more than 30 years

Troy Sanders

Key Terms

bpo, form 10-k, form 10-q, private securities litigation reform act

4 terms

bpo technical

"Veteran BPO executives Mark Lyndsell and Troy Sanders join TOG"

Business Process Outsourcing (BPO) is when a company hires an outside firm to handle routine operations—like customer service, payroll, or IT—so the company can focus on its core work. For investors, BPO matters because it can lower costs, speed growth, and change profit margins, but it also introduces risks around service quality, data security, and loss of control, similar to hiring a contractor to run a critical part of your business.

form 10-k regulatory

"Annual Report on Form 10-K for the fiscal year ended December 31, 2025"

A Form 10-K is a comprehensive report that publicly traded companies are required to file annually with regulators. It provides a detailed overview of a company's financial health, operations, and risks, similar to a detailed health report. Investors use this information to assess the company's performance and make informed decisions about buying or selling its stock.

form 10-q regulatory

"Quarterly Report on Form 10-Q for the quarter ended June 30, 2026"

A Form 10-Q is a detailed report that publicly traded companies are required to file with regulators three times a year, providing an update on their financial health and business activities. It is important for investors because it offers timely insights into a company's performance, helping them make informed decisions about buying or selling stocks. Think of it as a regular check-up report that shows how well a company is doing.

private securities litigation reform act regulatory

"safe harbors from liability established by the Private Securities Litigation Reform Act of 1995"

A federal law that changed how lawsuits by private investors against public companies over alleged securities fraud are started and handled. It requires plaintiffs to show specific facts about alleged wrongdoing up front, limits certain types of legal damages and stops lawyers from shopping for plaintiffs, so companies face fewer frivolous suits and investors know stronger cases move forward. Think of it as tightened screening at the courthouse to reduce baseless claims and clarify legal risk for investors.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Veteran BPO executives Mark Lyndsell and Troy Sanders join TOG as the company expands its global delivery capabilities and advances its Experience Process Outsourcing strategy

ST. PETERSBURG, Fla., Sept. 17, 2026 (GLOBE NEWSWIRE) -- The Office Gurus (TOG), a business segment of Superior Group of Companies, Inc. (NASDAQ: SGC), announced the appointments of Mark Lyndsell as Executive Vice President of Global Operations and Troy Sanders as Vice President of Business Development. Together, they bring more than six decades of BPO, contact center, operations and sales leadership experience to TOG.

"TOG has reached an important point in our evolution," said Dominic Leide, President of The Office Gurus. "Mark and Troy bring the experience and leadership to help us significantly scale the successful, technology-driven platform we’ve built."

Lyndsell brings more than 30 years of global operations experience, most recently as Senior Vice President, Delivery, Americas at TTEC, leading a multi-country delivery organization generating approximately $850 million in annual revenue. As EVP of Global Operations, he will lead TOG’s global operations, focusing on operational excellence and advancing the company’s Experience Process Outsourcing (EPO) delivery model.

Sanders brings more than 30 years of BPO and contact center sales leadership experience, including new business development for organizations such as iQor and Startek. As VP of Business Development, he will focus on expanding TOG’s new-client pipeline and brings the relationship-based sales mentality that TOG values.

The appointments support TOG’s continued advancement of its EPO strategy and its investment in GuruSuite iX, its AI-enabled technology ecosystem supporting agent performance, quality assurance, training and customer interaction automation. “Our objective isn’t simply to become bigger — it’s to become a better, more capable partner for our clients,” Leide said.

Disclosure Regarding Forward-Looking Statements

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified by use of the words “may,” “will,” “should,” “could,” “expect,”“anticipate,” “estimate,” “believe,” “intend,” “project,” “potential,” or “plan” or the negative of these words or other variations on these words or comparable terminology. Forward-looking statements in this press release include statements regarding the Company’s capital allocation strategy and growth. Such forward-looking statements are subject to certain risks and uncertainties that may materially adversely affect the anticipated results. Such risks and uncertainties include, but are not limited to, the factors described in the Company’s filings with the Securities and Exchange Commission ("SEC"), including those risks described in Item 1A of our Annual Report on Form 10-K for the fiscal year ended December 31, 2025 entitled "Risk Factors" and the Quarterly Report on Form 10-Q for the quarter ended June 30, 2026. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements made herein and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we disclaim any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances, except as may be required by law.

About The Office Gurus

The Office Gurus is a global provider of customer experience and business process outsourcing solutions, combining engaged people, operational expertise and AI-enabled technology to help organizations improve customer experience and business performance.

About Superior Group of Companies, Inc. (SGC)

Established in 1920, Superior Group of Companies is comprised of three attractive business segments each serving large, fragmented and growing addressable markets. Across Healthcare Apparel, Branded Products and Contact Centers, each segment enables businesses to create extraordinary brand engagement experiences for their customers and employees. SGC’s commitment to service, quality, advanced technology, and omnichannel commerce provides unparalleled competitive advantages. We are committed to enhancing shareholder value by continuing to pursue a combination of organic growth and strategic acquisitions. For more information, visit www.superiorgroupofcompanies.com.

Contact:
Investor Relations
Investors@superiorgroupofcompanies.com