Safe Shot to Capitalize on Yerbae’s Strong Retail Presence & Distributor Network Following Acquisition
Safety Shot (NASDAQ: SHOT) announces strategic plans following its acquisition of Yerbae Brands Corp., expecting a 1000% increase in annual revenue for 2025 compared to 2024. The acquisition leverages Yerbae's expanding retail presence and distribution network to accelerate growth.
Yerbae has secured significant retail partnerships, including: presence in North America's largest club store retailer across six states, authorization in over 1,200 Kroger locations across 22 states, expansion in Sprouts Farmers Market with +45.2% dollar growth, and new presence in 300 Casey's General Stores. The company has also established partnerships with major distributors including Anheuser Busch and Molson Coors networks.
Safety Shot's core product, Sure Shot, is the first patented wellness product designed to lower blood alcohol content while boosting clarity and energy. The combined entity aims to leverage Yerbae's market expertise and Safety Shot's strategic vision to redefine the functional beverage landscape.
Safety Shot (NASDAQ: SHOT) annuncia piani strategici a seguito dell'acquisizione di Yerbae Brands Corp., prevedendo un aumento del 1000% del fatturato annuale per il 2025 rispetto al 2024. L'acquisizione sfrutta la crescente presenza retail e la rete di distribuzione di Yerbae per accelerare la crescita.
Yerbae ha ottenuto importanti partnership commerciali, tra cui: presenza nel più grande retailer di club store del Nord America in sei stati, autorizzazione in oltre 1.200 punti vendita Kroger in 22 stati, espansione in Sprouts Farmers Market con una crescita del +45,2% in valore, e nuova presenza in 300 negozi Casey's General Stores. L'azienda ha inoltre stabilito collaborazioni con grandi distributori come Anheuser Busch e Molson Coors.
Il prodotto principale di Safety Shot, Sure Shot, è il primo prodotto wellness brevettato progettato per ridurre il livello di alcol nel sangue migliorando chiarezza ed energia. L'entità combinata punta a sfruttare l'esperienza di mercato di Yerbae e la visione strategica di Safety Shot per ridefinire il settore delle bevande funzionali.
Safety Shot (NASDAQ: SHOT) anuncia planes estratégicos tras la adquisición de Yerbae Brands Corp., esperando un aumento del 1000% en los ingresos anuales para 2025 en comparación con 2024. La adquisición aprovecha la creciente presencia minorista y la red de distribución de Yerbae para acelerar el crecimiento.
Yerbae ha asegurado importantes alianzas comerciales, incluyendo: presencia en el mayor minorista de clubes de América del Norte en seis estados, autorización en más de 1,200 ubicaciones de Kroger en 22 estados, expansión en Sprouts Farmers Market con un crecimiento del +45.2% en dólares, y nueva presencia en 300 tiendas Casey's General Stores. La empresa también ha establecido asociaciones con grandes distribuidores como Anheuser Busch y Molson Coors.
El producto principal de Safety Shot, Sure Shot, es el primer producto wellness patentado diseñado para reducir el contenido de alcohol en sangre mientras mejora la claridad y la energía. La entidad combinada busca aprovechar la experiencia de mercado de Yerbae y la visión estratégica de Safety Shot para redefinir el panorama de las bebidas funcionales.
Safety Shot (NASDAQ: SHOT)는 Yerbae Brands Corp. 인수 후 전략적 계획을 발표하며, 2024년 대비 2025년 연간 매출이 1000% 증가할 것으로 예상합니다. 이번 인수는 Yerbae의 확장 중인 소매 입지와 유통망을 활용하여 성장을 가속화할 계획입니다.
Yerbae는 북미 최대 클럽 스토어 소매업체 6개 주 내 입점, 22개 주에 걸친 1,200개 이상의 Kroger 매장 승인, Sprouts Farmers Market에서 +45.2% 매출 성장, 300개 Casey's General Stores 신규 입점 등 주요 소매 파트너십을 확보했습니다. 또한 Anheuser Busch 및 Molson Coors 네트워크와 같은 주요 유통업체와의 협력도 구축했습니다.
Safety Shot의 핵심 제품인 Sure Shot은 혈중 알코올 농도를 낮추면서 명료함과 에너지를 증진시키는 최초의 특허받은 웰니스 제품입니다. 양사는 Yerbae의 시장 전문성과 Safety Shot의 전략적 비전을 결합하여 기능성 음료 시장을 재정의하는 것을 목표로 하고 있습니다.
Safety Shot (NASDAQ : SHOT) annonce ses plans stratégiques suite à l'acquisition de Yerbae Brands Corp., prévoyant une augmentation de 1000 % du chiffre d'affaires annuel pour 2025 par rapport à 2024. Cette acquisition tire parti de la présence croissante de Yerbae dans la distribution et le réseau de vente au détail pour accélérer la croissance.
Yerbae a sécurisé des partenariats commerciaux importants, notamment : une présence chez le plus grand détaillant de club stores d'Amérique du Nord dans six États, l'autorisation dans plus de 1 200 points de vente Kroger dans 22 États, une expansion chez Sprouts Farmers Market avec une croissance en valeur de +45,2 %, et une nouvelle implantation dans 300 magasins Casey's General Stores. L'entreprise a également établi des partenariats avec de grands distributeurs tels que les réseaux Anheuser Busch et Molson Coors.
Le produit phare de Safety Shot, Sure Shot, est le premier produit bien-être breveté conçu pour réduire le taux d'alcool dans le sang tout en améliorant la clarté mentale et l'énergie. L'entité combinée vise à tirer parti de l'expertise de Yerbae sur le marché et de la vision stratégique de Safety Shot pour redéfinir le paysage des boissons fonctionnelles.
Safety Shot (NASDAQ: SHOT) kündigt nach der Übernahme von Yerbae Brands Corp. strategische Pläne an und erwartet für 2025 einen 1000%igen Anstieg des Jahresumsatzes im Vergleich zu 2024. Die Übernahme nutzt Yerbaes wachsende Einzelhandelspräsenz und Vertriebsnetz, um das Wachstum zu beschleunigen.
Yerbae hat bedeutende Einzelhandelspartnerschaften gesichert, darunter: Präsenz beim größten Club-Store-Händler Nordamerikas in sechs Bundesstaaten, Zulassung in über 1.200 Kroger-Filialen in 22 Bundesstaaten, Expansion bei Sprouts Farmers Market mit +45,2% Umsatzwachstum und neue Präsenz in 300 Casey's General Stores. Das Unternehmen hat zudem Partnerschaften mit großen Distributoren wie Anheuser Busch und Molson Coors aufgebaut.
Das Kernprodukt von Safety Shot, Sure Shot, ist das erste patentierte Wellness-Produkt, das den Blutalkoholspiegel senkt und gleichzeitig Klarheit und Energie steigert. Das kombinierte Unternehmen will Yerbaes Marktexpertise und Safety Shots strategische Vision nutzen, um die Functional-Beverage-Branche neu zu definieren.
- Expected 1000% revenue increase in 2025 over 2024 following acquisition
- Expansion into 1,200+ Kroger locations across 22 states
- Strong retail presence with major partners including club stores, Sprouts (+45.2% growth), and Casey's
- Extensive distribution network including Anheuser Busch and Molson Coors distributors
- Yerbae showed 45.2% dollar growth in Sprouts Farmers Market
- Integration challenges may arise from combining two different beverage companies
- Safety Shot does not plan to expand into the Food Service category
- Significant execution risk in achieving projected 1000% revenue growth
Insights
Safety Shot's acquisition of Yerbae projects 1000% revenue growth, leveraging established retail distribution channels across major national retailers.
The acquisition of Yerbae Brands represents a transformative opportunity for Safety Shot's growth trajectory. The projected
Yerbae's retail distribution network presents substantial value, particularly its presence in 1,200+ Kroger locations across 22 states and its strategic placement in North America's largest club store retailer. The brand's
The distribution infrastructure Yerbae has established is perhaps the most valuable asset in this transaction. Partnerships with major beverage distributors including Anheuser-Busch and Molson Coors networks provide Safety Shot immediate access to sophisticated distribution channels that would typically take years to develop independently. This enables Safety Shot to rapidly scale without building distribution relationships from scratch.
From a financial perspective, this represents a classic case of acquiring revenue and distribution rather than building it organically. The strategy allows Safety Shot to effectively leapfrog several years of market development. However, the
Acquisition expected to increase Safety Shot annual revenue by 1000 percent over 2024
SCOTTSDALE, Ariz., May 23, 2025 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“SHOT”, "Safety Shot”, or the “Company”), a wellness and dietary supplement company, announces its strategic plans to capitalize on the growth of Yerbae Brands Corp. (“Yerbae”) after its recently announced acquisition of the company. With Yerbae’s momentum into 2025, Safety Shot expects to leverage the brand’s expanding retail presence, strong distributor network, and innovative product portfolio to accelerate growth and strengthen its market position. In addition, the Company anticipates a
“Yerbae’s outstanding performance and proven track record in key markets offer Safety Shot a unique opportunity to scale our operations, expand our retail reach and capitalize on new opportunities while increasing revenue right out of the gate,” said Jarrett Boon, Safety Shot CEO. “This acquisition not only enhances our portfolio but also solidifies our commitment to delivering innovative health and wellness solutions to consumers nationwide.”
Yerbae’s extraordinary success in 2024 has laid the groundwork for a strong 2025, and Safety Shot is poised to build on this momentum. With Yerbae’s market expertise and Safe Shot’s strategic vision, the combined companies are set to redefine the landscape of functional beverages. Yerbaé’s retail successes provide additional retail opportunities for Safety Shot, and include:
1. North America’s Largest Club Store Retailer: Yerbae has become a regional favorite since its 2022 launch, showcasing dominant performance and growth. The southwest division of North America’s largest club store retailer, which spans across six states, emphasized Yerbae as part of its “Back to Health” initiative in Q1 2025. Based on strong Q1 performance, Yerbae expects to continue this partnership through the second half of 2025.
2. Kroger Expansion: Kroger, North America’s largest grocery retailer, authorized Yerbae in over 1,200 locations across 22 states, featuring eight divisions:
| ● | Fred Meyer (OR, WA, ID) | |
| ● | Smith’s (UT, ID, MT, WY) | |
| ● | Fry’s (AZ) | |
| ● | King Soopers (CO, WY) | |
| ● | Kroger Cincinnati (OH) | |
| ● | Kroger Atlanta (GA, AL, SC) | |
| ● | Kroger Houston Region | |
| ● | Kroger Dallas Region |
Yerbae expects to see massive upside at Kroger in 2025, as its distribution began ramping up in late 2024. Kroger’s Natural Sales Event in January 2025 will further amplify Yerbae’s presence, with major placements in Kroger Cincinnati, Smith’s, and King Soopers. These regions are showcasing Yerbae products at upward of
3. Sprouts Farmers Market: After a stellar year with +
4. Casey’s General Stores: Following Yerbae’s dominant national expansions through Club Retail, Natural and Grocery and its emerging presence amongst better for you consumers, Casey’s General Stores authorized Yerbae into 300 of its Midwest based convenience locations including its cold innovation sets. Programming is expected to launch in September of 2025.
5. Other Retail Highlights:
| ● | Mariano’s & Pick ‘n Save: Executed Splash displays mid-Q1 2025 across 107 stores (IL, WI). | |
| ● | Jewel Osco: Focus brand placement with three new SKUs in 75 stores. | |
| ● | Ahold Delhaize Banners: Continued growth with Stop & Shop and Giant Foods expanding 16oz authorizations. |
Distribution Network Expansion
With Yerbae’s retail success comes distribution growth. Key partnerships include:
| ● | Anheuser Busch Distributors: Wisconsin Distributors, Resort Beverage, Penn Beer, Alber & Leff, Wilsbach Distributing (PA), and Maverick Distributing (NE, IA). | |
| ● | Molson Coors Distributors: Stagnaro Distributing (OH) and Southeast Beverage (OH). | |
| ● | Other Notable Partners: Savannah Distributing (GA), Grey Eagle Distributing (MO), Crescent Crown Distributing (AZ), KeHE Dallas, Carlson Distributing (UT), and more. |
Yerbae’s collaboration with DP Distributing has expanded to Caribbean and West Coast ports, including Long Beach, San Diego, and Seattle, fueling growth in cruise ship and resort markets.
While the Company does not expect to expand Safety Shot into the Food Service category, Yerbae’s food service partnerships bring its products directly to consumers in diverse settings, which will continue to expand the reach of the combined entity. These include:
| ● | Guckenheimer: Yerbae products are now available in over 340 national accounts, including Google, Spotify, and Paramount. | |
| ● | Evergreen Vending: Expanded Yerbae’s reach to over 900 micro markets, including Amazon, Boeing, and Alaska Airlines and expanding over Pacific Northwest, Inner Mountain and Rocky Mountain regions. | |
| ● | Vistar: Secured placements in LinkedIn’s Bellevue, WA office. | |
| ● | Bon Appétit: Added Yerbae SKUs in West Coast accounts, including Docusign and Uber. | |
| ● | Compass USA: Expanded Yerbae’s footprint to Rivian’s facilities in Normal, IL. |
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed business combination between SHOT and Yerbaé. All statements other than statements of historical facts contained in this press release, including statements regarding Pubco’s, SHOT’ or Yerbaé’s future results of operations and financial position, Pubco’s, SHOT’ and Yerbaé’s business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Pubco, SHOT and Yerbaé, and the expected value of the combined company after the transactions, are forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, the following risks relating to the proposed business combination: the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect the price of SHOT’ securities; the occurrence of any event, change or other circumstances that could give rise to the termination of the definitive agreement; the inability to complete the transactions contemplated by the definitive agreement, including due to failure to obtain approval of the shareholders of SHOT or other conditions to closing in the definitive agreement; the inability to obtain or maintain the listing of SHOT ordinary shares on Nasdaq following the business combination; the risk that the transactions contemplated by the business combination disrupt current plans and operations of SHOT as a result of the announcement and consummation of these transactions; the ability to recognize the anticipated benefits of the business combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs related to the business combination; changes in applicable laws or regulations; the possibility that Yerbaé or SHOT may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties to be identified in the Registration Statement and accompanying proxy statement/prospectus (when available) relating to the transactions, including those under “Risk Factors” therein, and in other filings with the SEC made by SHOT. Moreover, Yerbaé and SHOT operate in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s and SHOT’ control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. None of Yerbaé or SHOT gives any assurance that either Yerbaé or SHOT will achieve its expectations. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé and SHOT assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
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