Yerbaé Partners with National Foodservice Provider, Guckenheimer
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), which is being acquired by Safety Shot, Inc. (Nasdaq: SHOT), has announced a strategic distribution partnership with Guckenheimer, a major national food service operator. The partnership will bring Yerbaé's functional beverages to over 480 market and café locations across 34 states, serving prominent companies like Google, Texas Instruments, and Duolingo.
The distribution will be managed by Vistar, a Performance Food Group division, through its 18 distribution centers. Guckenheimer will feature Yerbaé's 12-ounce energy line with flavors like Mango Passionfruit and Watermelon Strawberry, along with their original unsweetened seltzer line. This expansion aligns with Yerbaé's mission to provide zero sugar, zero calorie, plant-based beverages nationwide.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), che sta per essere acquisita da Safety Shot, Inc. (Nasdaq: SHOT), ha annunciato una partnership strategica di distribuzione con Guckenheimer, un importante operatore nazionale nel settore della ristorazione. La collaborazione porterà le bevande funzionali di Yerbaé in oltre 480 punti vendita e caffetterie in 34 stati, servendo aziende di rilievo come Google, Texas Instruments e Duolingo.
La distribuzione sarà gestita da Vistar, una divisione di Performance Food Group, tramite i suoi 18 centri di distribuzione. Guckenheimer proporrà la linea energetica da 12 once di Yerbaé con gusti come Mango Passionfruit e Watermelon Strawberry, insieme alla loro linea originale di acqua frizzante non zuccherata. Questa espansione è in linea con la missione di Yerbaé di offrire bevande a base vegetale, senza zuccheri e calorie, a livello nazionale.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), que está siendo adquirida por Safety Shot, Inc. (Nasdaq: SHOT), ha anunciado una asociación estratégica de distribución con Guckenheimer, un importante operador nacional de servicios de alimentación. La alianza llevará las bebidas funcionales de Yerbaé a más de 480 ubicaciones de mercado y cafeterías en 34 estados, atendiendo a empresas destacadas como Google, Texas Instruments y Duolingo.
La distribución será gestionada por Vistar, una división de Performance Food Group, a través de sus 18 centros de distribución. Guckenheimer presentará la línea energética de 12 onzas de Yerbaé con sabores como Mango Passionfruit y Watermelon Strawberry, junto con su línea original de seltzer sin azúcar. Esta expansión está alineada con la misión de Yerbaé de ofrecer bebidas vegetales sin azúcar ni calorías a nivel nacional.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)은 Safety Shot, Inc. (Nasdaq: SHOT)에 인수될 예정이며, 주요 전국 식음료 서비스 운영사인 Guckenheimer와 전략적 유통 파트너십을 발표했습니다. 이 파트너십을 통해 Yerbaé의 기능성 음료가 34개 주에 걸쳐 480개 이상의 시장 및 카페 매장에 공급되며, Google, Texas Instruments, Duolingo와 같은 주요 기업에 제공됩니다.
유통은 Performance Food Group 산하 Vistar가 18개 유통 센터를 통해 관리합니다. Guckenheimer는 망고 패션프루트, 수박 딸기 맛 등 12온스 에너지 라인과 원조 무가당 탄산수 라인을 선보일 예정입니다. 이번 확장은 Yerbaé의 전국적 무설탕, 무칼로리, 식물성 음료 제공 미션과 부합합니다.
Yerbaé Brands Corp. (TSX-V : YERB.U ; OTCQX : YERBF), en cours d'acquisition par Safety Shot, Inc. (Nasdaq : SHOT), a annoncé un partenariat stratégique de distribution avec Guckenheimer, un important opérateur national de services alimentaires. Ce partenariat permettra de distribuer les boissons fonctionnelles de Yerbaé dans plus de 480 points de vente et cafés répartis dans 34 États, desservant des entreprises renommées telles que Google, Texas Instruments et Duolingo.
La distribution sera assurée par Vistar, une division de Performance Food Group, via ses 18 centres de distribution. Guckenheimer proposera la gamme énergisante de 12 onces de Yerbaé avec des saveurs comme Mango Passionfruit et Watermelon Strawberry, ainsi que leur ligne originale de seltzer non sucré. Cette expansion s'inscrit dans la mission de Yerbaé qui est d'offrir des boissons végétales, sans sucre ni calorie, à l'échelle nationale.
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), das gerade von Safety Shot, Inc. (Nasdaq: SHOT) übernommen wird, hat eine strategische Vertriebspartnerschaft mit Guckenheimer, einem bedeutenden nationalen Anbieter von Gastronomieservices, bekannt gegeben. Die Partnerschaft wird Yerbaés funktionelle Getränke in über 480 Markt- und Café-Standorte in 34 Bundesstaaten bringen und dabei namhafte Unternehmen wie Google, Texas Instruments und Duolingo bedienen.
Der Vertrieb wird von Vistar, einer Division der Performance Food Group, über deren 18 Vertriebszentren abgewickelt. Guckenheimer wird Yerbaés 12-Unzen-Energielinie mit Geschmacksrichtungen wie Mango-Passionsfrucht und Wassermelone-Erdbeere sowie deren ursprüngliche ungesüßte Sprudelwasserlinie anbieten. Diese Expansion entspricht Yerbaés Mission, landesweit zuckerfreie, kalorienfreie, pflanzenbasierte Getränke bereitzustellen.
- Significant expansion of distribution network through 480+ locations across 34 states
- Access to high-profile corporate clients including Google, Texas Instruments, and Duolingo
- Partnership with established national distributor Vistar for efficient delivery
- Strategic positioning in corporate dining sector with potential for Safety Shot expansion post-merger
- None.
Insights
Yerbaé's distribution deal with Guckenheimer significantly expands market reach and corporate channel presence before Safety Shot merger completion.
This partnership with Guckenheimer marks a strategic distribution expansion for Yerbaé, providing access to 480 market and café locations across 34 states. The deal carries particular significance as it targets the corporate dining sector, serving high-profile clients like Google, Texas Instruments, and Duolingo—companies with substantial employee bases and visitor traffic.
The distribution mechanics are especially noteworthy. Vistar, a division of Performance Food Group with 18 distribution centers nationwide, will handle logistics—a critical factor for beverage distribution where efficiency and consistent product availability directly impact sales performance. This established distribution infrastructure minimizes execution risk that often plagues beverage company expansions.
Product selection indicates a comprehensive rollout strategy, featuring both Yerbaé's 12-ounce energy line (5 flavors) and original unsweetened seltzer line (3 flavors). This multi-product approach maximizes shelf presence and consumer choice within these corporate locations.
The timing is particularly strategic as it comes ahead of Safety Shot's acquisition of Yerbaé, providing immediate channel expansion benefits post-merger. For Safety Shot investors, this demonstrates Yerbaé's continued business momentum during the acquisition process and suggests potential for accelerated integration of Safety Shot's products into food service channels following deal completion.
New partnership brings Yerbaé’s functional beverages to Guckenheimer’s national café & market business and expands reach for Safety Shot at the conclusion of the companies’ merger
SCOTTSDALE, Ariz., May 27, 2025 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“SHOT”, "Safety Shot”, or the “Company”), a wellness and dietary supplement company, announces its acquisition partner, Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company has entered into a strategic distribution partnership with Guckenheimer, a premier national food service operator. With over 480 market and café locations across 34 states, Guckenheimer serves some of the most recognizable companies, including Google, Texas Instruments, and Duolingo. This partnership significantly expands Yerbaé’s footprint in corporate dining, bringing functional beverages with cleaner ingredients to workplaces nationwide while seeking to potentially expand the reach of Safety Shot Inc. (“Safety Shot”), Yerbae’s acquisition partner, within the larger food and beverage vertical following the closing of the proposed transaction.
“Guckenheimer is such a respected and influential partner and we a proud to expand into such a prestigious organization” said Todd Gibson, co-founder and CEO of Yerbaé. “Expanding our presence in corporate dining has been a long-term vision, and this collaboration allows us to introduce more people to our plant-powered beverages. We’re excited to fuel Guckenheimer’s customers with great-tasting, functional energy.”
To drive this expansion, Vistar, a division of Performance Food Group, will leverage its nationwide distribution network of 18 strategically located centers to ensure the seamless and efficient delivery of Yerbaé products to Guckenheimer locations across the country.
For more information on Safety Shot’s proposed acquisition of Yerbaé, see the Company’s news release dated January 8, 2025 and proxy circular dated May 5, 2025 filed under its profile on SEDAR+ at www.sedarplus.ca.
Expanding Product Availability and Empowering Consumers
Guckenheimer will feature Yerbaé’s 12-ounce energy line, including Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist. Additionally, Guckenheimer will carry Yerbaé’s original unsweetened seltzer line, including Açaí Blueberry, Orange Cherry Pineapple, and Pomegranate Berry.
This collaboration marks a significant milestone in Yerbaé’s mission to provide better-for-you, plant-based beverages to consumers nationwide.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Contact Information:
For Yerbae
Investors:
investors@yerbae.com
480.471.8391
Todd Gibson,CEO
todd@yerbae.com
480.471.8391
For Safety Shot Investor Relations:
CORE IR
516 222 2560
investors@drinksafetyshot.com
Media Contact:
CORE IR
Jules Abraham
516 222 2560
julesa@coreir.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release are forward-looking statements, including, but not limited to, statements regarding Guckenheimer’s ability to help Yerbaé grow its presence both nationwide and in the corporate dining space, Yerbaé’s ability to capitalize on growing consumer demand for plant-based, better-for-you alternatives in the beverage sector, particularly within Vistar’s network. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerbaé’s inability to grow its presence nationwide or within the corporate dining sector and, in connection therewith; its ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector; changes in applicable laws or regulations; the possibility that Yerbaé may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerbaé operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerbaé gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
What is the new distribution partnership between Yerbaé (YERB.U) and Guckenheimer?
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