Siebert Financial Launches “Generation Wealth” Campaign to Reframe Investing for Gen Z
Siebert Financial (NASDAQ: SIEB) has launched "Generation Wealth," a groundbreaking marketing campaign targeting Gen Z investors. The campaign, developed by in-house agency Gebbia Media, aims to revolutionize how financial services connect with younger audiences by embracing digital culture and modern financial attitudes.
The multi-platform initiative features influencers and creators with non-traditional wealth paths, delivering financial information through a lens of cultural relevance. Led by CMO Stefano Marrone, the campaign will run across digital, social, and out-of-home channels, supported by young Siebert wealth managers and AI-integrated services.
The rollout begins in July across U.S. markets, with initial out-of-home placements in Miami, followed by New York and Los Angeles.
Siebert Financial (NASDAQ: SIEB) ha lanciato "Generation Wealth", una campagna di marketing innovativa rivolta agli investitori della Generazione Z. La campagna, sviluppata dall'agenzia interna Gebbia Media, punta a rivoluzionare il modo in cui i servizi finanziari si connettono con i giovani, abbracciando la cultura digitale e le moderne attitudini finanziarie.
L'iniziativa multi-piattaforma presenta influencer e creatori con percorsi di ricchezza non convenzionali, che trasmettono informazioni finanziarie attraverso una prospettiva culturalmente rilevante. Guidata dal CMO Stefano Marrone, la campagna sarà diffusa su canali digitali, social e outdoor, supportata da giovani gestori patrimoniali di Siebert e servizi integrati con intelligenza artificiale.
Il lancio partirà a luglio nei mercati statunitensi, con le prime installazioni outdoor a Miami, seguite da New York e Los Angeles.
Siebert Financial (NASDAQ: SIEB) ha lanzado "Generation Wealth", una campaña de marketing innovadora dirigida a los inversores de la Generación Z. La campaña, desarrollada por la agencia interna Gebbia Media, busca revolucionar la forma en que los servicios financieros se conectan con audiencias jóvenes, adoptando la cultura digital y las actitudes financieras modernas.
La iniciativa multiplataforma cuenta con influencers y creadores con trayectorias de riqueza no tradicionales, ofreciendo información financiera desde una perspectiva culturalmente relevante. Liderada por el CMO Stefano Marrone, la campaña se difundirá en canales digitales, sociales y exteriores, apoyada por jóvenes gestores de patrimonio de Siebert y servicios integrados con inteligencia artificial.
El despliegue comenzará en julio en los mercados de EE. UU., con las primeras ubicaciones exteriores en Miami, seguidas por Nueva York y Los Ángeles.
Siebert Financial (NASDAQ: SIEB)는 Z세대 투자자를 겨냥한 혁신적인 마케팅 캠페인 "Generation Wealth"를 시작했습니다. 사내 에이전시 Gebbia Media가 개발한 이 캠페인은 디지털 문화와 현대 금융 태도를 수용하여 금융 서비스가 젊은 층과 소통하는 방식을 혁신하는 것을 목표로 합니다.
이 다중 플랫폼 캠페인은 비전통적인 부의 경로를 가진 인플루언서와 크리에이터를 통해 문화적 관련성의 관점에서 금융 정보를 전달합니다. CMO Stefano Marrone이 이끄는 이 캠페인은 디지털, 소셜, 옥외 채널 전반에 걸쳐 진행되며, 젊은 Siebert 자산 관리자와 AI 통합 서비스가 지원합니다.
출시는 7월 미국 시장에서 시작되며, 마이애미에서 첫 옥외 광고가 진행된 후 뉴욕과 로스앤젤레스로 확장됩니다.
Siebert Financial (NASDAQ : SIEB) a lancé "Generation Wealth", une campagne marketing innovante ciblant les investisseurs de la génération Z. Développée par l'agence interne Gebbia Media, cette campagne vise à révolutionner la manière dont les services financiers se connectent aux jeunes publics en adoptant la culture digitale et les attitudes financières modernes.
Cette initiative multiplateforme met en avant des influenceurs et créateurs aux parcours de richesse non traditionnels, délivrant des informations financières sous un angle culturellement pertinent. Dirigée par le CMO Stefano Marrone, la campagne sera diffusée sur les canaux digitaux, sociaux et hors domicile, soutenue par de jeunes gestionnaires de patrimoine Siebert et des services intégrant l'intelligence artificielle.
Le déploiement débutera en juillet sur les marchés américains, avec des premières implantations hors domicile à Miami, suivies de New York et Los Angeles.
Siebert Financial (NASDAQ: SIEB) hat die bahnbrechende Marketingkampagne "Generation Wealth" gestartet, die sich an Investoren der Generation Z richtet. Die von der internen Agentur Gebbia Media entwickelte Kampagne zielt darauf ab, die Art und Weise, wie Finanzdienstleistungen mit jüngeren Zielgruppen kommunizieren, durch die Integration digitaler Kultur und moderner Finanzansichten zu revolutionieren.
Die plattformübergreifende Initiative präsentiert Influencer und Kreative mit unkonventionellen Wohlstandspfaden und vermittelt Finanzinformationen aus einer kulturell relevanten Perspektive. Unter der Leitung von CMO Stefano Marrone läuft die Kampagne auf digitalen, sozialen und Außenwerbekanälen, unterstützt von jungen Siebert-Vermögensverwaltern und KI-integrierten Services.
Der Start erfolgt im Juli in den US-Märkten, beginnend mit Außenwerbung in Miami, gefolgt von New York und Los Angeles.
- Strategic focus on capturing the growing Gen Z investor market
- Innovation in marketing approach and brand positioning
- Multi-channel campaign deployment across digital, social, and physical platforms
- Integration of AI tools across content, communications, and client services
- None.
Developed by in-house agency Gebbia Media, the campaign embraces indulgence, digital culture, and a new take on financial empowerment
MIAMI and NEW YORK, July 16, 2025 (GLOBE NEWSWIRE) -- Siebert Financial Corp. (NASDAQ: SIEB) is flipping the script on how financial services connect with Gen Z. Today, the firm announced the launch of “Generation Wealth,” a bold, multi-platform campaign built by its in-house creative agency, Gebbia Media, to meet young investors on their terms and in their language.
The campaign rejects outdated tropes of austerity and lectures. Instead, it taps into Gen Z’s unapologetic relationship with money: one where indulgence and responsibility can co-exist. The core message: You can have your cake and eat it too, if you know how to manage your money.
"This is not about dumbing down financial information. Gen Z is financially savvy, just on a different wavelength,” said Stefano Marrone, Chief Marketing Officer of Siebert Financial and Creative Lead on the campaign. “They invest, they save, they hustle. What they don’t do is respond to outdated messaging. Generation Wealth is our answer to that, serious financial information, delivered with culture and relevance.”
The campaign features a cast of creators and influencers with non-traditional paths to wealth: young athletes, musicians, lifestyle tastemakers, reflecting the diversity and ambition of this generation. The tone is aspirational without being preachy, borrowing visual cues from fashion and street culture rather than boardrooms and bank branches.
“Finance brands love to lecture. We don’t," said David Gebbia, CEO of Gebbia Media. “This campaign is about showing up where Gen Z already is, with visuals and stories that actually speak to their goals and lifestyle. It’s about flipping the narrative from restriction to ownership."
Running across digital, social, out-of-home, and creator-led content, Generation Wealth’s customer service engine is powered by a team of young Siebert wealth managers, real professionals who know the markets and understand the mindset of young investors. From TikTok to transit screens, the content invites a generation often misunderstood by traditional finance to invest with confidence and without compromise.
“Connecting with the next generation of investors is not optional but vital,” said John J. Gebbia, CEO of Siebert Financial. “Generation Wealth reflects our broader strategy: embracing innovation, not just in what we build, but in how we build our brand. We’ve adopted AI across the business, and we’re not afraid to experiment. That’s how you stay relevant. That’s how you grow.”
Generation Wealth is more than a campaign. It’s part of a broader commitment by Siebert to actively engage the next generation of investors. This includes investing in tech-forward platforms, building digital-first products, and becoming one of the first financial firms to integrate AI tools across content, communications, and client services. Siebert isn’t just evolving what it offers, but also how it presents itself in its customers’ feeds and media.
The campaign launches in July across U.S. markets, with the first wave of influencer content and digital media. Out-of-home placements are set to roll out in Miami first, followed by New York and Los Angeles.
About Gebbia Media
Gebbia Media is an artist-first entertainment company focused on the development and promotion of music and sports talent, catalog acquisition, and bold storytelling across film, television, podcasts, and digital media. As a subsidiary of Siebert Financial Corp., Gebbia Media also functions as the in-house production and marketing agency for Siebert and its subsidiaries, creating branded content, advertising strategies, and social media campaigns.
Driven by the belief that creativity, raw talent, and commercial acumen can birth extraordinary storytelling, Gebbia Media is building a premier media company rooted in cultural impact and financial strategy. By fusing compelling content with financial infrastructure, the company is redefining how audiences are engaged, enhancing financial literacy, expanding market reach, and unlocking new monetization opportunities across platforms. Gebbia Media’s operations span music, sports, and entertainment, creating powerful synergies between culture and commerce within Siebert’s broader ecosystem. More information is available at www.gebbiamedia.com.
About Siebert Financial Corp.
Siebert is a diversified financial services company and has been a member of the NYSE since 1967, when Muriel Siebert became the first woman to own a seat on the NYSE and the first to head one of its member firms.
Siebert operates through its subsidiaries Muriel Siebert & Co., LLC, Siebert AdvisorNXT, LLC, Park Wilshire Companies, Inc., RISE Financial Services, LLC, Siebert Technologies, LLC, and StockCross Digital Solutions, Ltd, and Gebbia Media LLC. Through these entities, Siebert provides a full range of brokerage and financial advisory services, including securities brokerage; investment banking and capital markets services; investment advisory and insurance offerings; securities lending; corporate stock plan administration solutions; in addition to entertainment and media productions. For over 55 years, Siebert has been a company that values its clients, shareholders, and employees. More information is available at www.siebert.com.
Cautionary Note Regarding Forward-Looking Statements
The statements contained in this press release that are not historical facts, including statements about our beliefs and expectations, are "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements preceded by, followed by, or that include the words "may," "could," "would," "should," "believe," "expect," "anticipate," "plan," "estimate," "target," "project," "intend" and similar words or expressions. In addition, any statements that refer to expectations, projections, or other characterizations of future events or circumstances are forward-looking statements.
These forward-looking statements, which reflect beliefs, objectives, and expectations as of the date hereof, are based on the best judgment of the management of Siebert. All forward-looking statements speak only as of the date on which they are made. Such forward-looking statements are subject to certain risks, uncertainties and assumptions relating to factors that could cause actual results to differ materially from those anticipated in such statements, including, without limitation, the following: economic, social and political conditions, global economic downturns resulting from extraordinary events; securities industry risks; interest rate risks; liquidity risks; credit risk with clients and counterparties; risk of liability for errors in clearing functions; systemic risk; systems failures, delays and capacity constraints; network security risks; competition; reliance on external service providers; new laws and regulations affecting Siebert's business; net capital requirements; extensive regulation, regulatory uncertainties and legal matters; failure to maintain relationships with employees, customers, business partners or governmental entities; the inability to achieve synergies or to implement integration plans; and other consequences associated with risks and uncertainties detailed in Part I, Item 1A - Risk Factors of Siebert's Annual Report on Form 10-K for the year ended December 31, 2024, and Siebert's filings with the SEC.
Siebert cautions that the foregoing list of factors is not exclusive, and new factors may emerge, or changes to the foregoing factors may occur that could impact its business. Siebert undertakes no obligation to publicly update or revise these statements, whether as a result of new information, future events, or otherwise, except to the extent required by the federal securities laws.
Media Contact:
Deborah Kostroun, Zito Partners
deborah@zitopartners.com
+1 (201) 403-8185
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cdd5375f-e6c9-415b-bc31-80336af87a64
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