Sirius XM Holdings Stock Price, News & Analysis

AdsWizz has expanded its agreement with idobi Network, becoming the exclusive global monetization provider for the network's advertising inventory. This partnership allows advertisers access to idobi's target audience, predominantly aged 13-34, through the AdsWizz Marketplace. The collaboration strengthens AdsWizz’s position in the digital audio advertising sector, aimed at enhancing monetization for idobi worldwide. With over 9 billion available impressions monthly, this integration offers advertisers advanced targeting capabilities in key markets across the US and Europe.

SiriusXM is set to deliver extensive coverage for the 2021 NFL season, starting September 9. Subscribers can enjoy live broadcasts for every game on SiriusXM radios and the SXM App, featuring dedicated channels for all 32 NFL teams. The new season will include exclusive shows and a 24/7 SiriusXM NFL Radio channel hosting expert insights and interviews. Notable shows include a weekly Rams-focused program and The SiriusXM Blitz hosted by Brett Favre and Rich Gannon. SiriusXM continues to reach approximately 150 million listeners, reinforcing its presence in the audio entertainment market.

SiriusXM has launched its largest national advertising campaign titled "The Home of SiriusXM," showcasing a vibrant array of programming and celebrity talent on its platform. The campaign features six humorous ads featuring stars like Kevin Hart, LL COOL J, and Bebe Rexha, airing across multiple media channels including TV and digital platforms. The ads emphasize SiriusXM's diverse content available on various devices, encouraging listeners to engage with its programming beyond just the car. This initiative is part of a broader strategy to attract a new generation of listeners.

SiriusXM has announced the return of Coldplay Radio, available through the SXM App until November 1. This exclusive channel will showcase music from Coldplay's catalog, leading up to their new album Music Of The Spheres, set for release on October 15. Coldplay will also perform at the Apollo Theater on September 23 as part of SiriusXM's Small Stage Series, marking their first performance since the pandemic. The channel will also take over channel 28 from October 15-17 to celebrate the album's launch.

Stitcher, a top podcast company and SiriusXM subsidiary, unveiled the trailer for its new podcast series, Storytime with Seth Rogen, set to launch on October 6. The series will feature special guests sharing personal stories, showcasing an array of experiences from celebrities. Stitcher, ranked #1 by Triton Digital for May through July 2021, continues to expand its content under the Earwolf comedy network. Seth Rogen's podcast promises high engagement with listeners, tapping into his extensive popularity.

SiriusXM announced key presentations by its leadership at upcoming investor conferences. CEO Jennifer Witz will speak at the Bank of America Media, Communications & Entertainment Conference on September 13 at 10:20 am ET. CFO Sean Sullivan is scheduled for the Goldman Sachs 30th Annual Communacopia Conference on September 22 at 11:20 am ET. Audio webcasts will be available on the company’s Investor Relations page.

Maxar Technologies (NYSE:MAXR) has received an order from SiriusXM (NASDAQ:SIRI) to build the SXM-10 geostationary communications satellite. This follows the recent order for the SXM-9 satellite. The new satellite will be constructed on Maxar's proven 1300-class platform in its Palo Alto, California, facility. Maxar has a long-standing relationship with SiriusXM, having built satellites for the company for over two decades, including multiple generations of satellites.

SiriusXM has launched TikTok Radio (ch. 4), a new full-time music channel showcasing trending sounds from the TikTok platform. Available starting August 20, 2021, at Noon ET, the channel features unique music experiences presented by TikTok creators, artists, DJs, and tastemakers. The inaugural week includes a special "Creator Invasion" series with appearances from popular TikTok personalities and musicians. Additionally, listeners can enjoy the weekly "TikTok Radio Trending Ten" countdown starting Fridays at 3 p.m. ET, highlighting the top trending songs on TikTok.