Welcome to our dedicated page for Sirius XM Holdings news (Ticker: SIRI), a resource for investors and traders seeking the latest updates and insights on Sirius XM Holdings stock.
Sirius XM Holdings Inc. reports developments across its North American audio entertainment portfolio, including the flagship SiriusXM satellite and streaming subscription service, Pandora streaming services, a podcast network, and business and advertising solutions. Company news commonly covers operating and financial results, subscriber and advertising trends, programming across music, talk, news, and sports, and distribution through vehicles and streaming platforms.
Updates also include board-declared cash dividends, debt financing activity at Sirius XM Radio LLC, tender offers for senior notes, and advertising sales relationships handled through SiriusXM Media. These releases connect the company's subscription audio, ad-supported streaming, podcast, and advertising businesses with its capital-allocation and balance-sheet actions.
On September 28, 2021, Pandora, a subsidiary of SiriusXM, launched 'Pandora's Happy Place,' a suite of eight new music stations dedicated to uplifting and feel-good music. This initiative aligns with MRC Data's report, which found that 55% of music listeners desire happier tunes post-pandemic. The 'Happy Place' stations feature songs from top artists like Lizzo and Dua Lipa and include the 'Handpicked 100: Happy Shuffle,' showcasing the 100 happiest songs ever curated by Pandora.
SiriusXM has announced the launch of four new weekly shows on its Urban View channel, starting September 26, 2021. The shows, hosted by influential figures such as Qasim Rashid and Dr. Robin Smith, aim to foster discussions around race relations, culture, business, and social justice. The lineup will also include The Shelly Bell Show and Bigger Than Politics with Shermichael Singleton. This expansion aligns with Urban View's mission to uplift Black voices and engage in important dialogues impacting the African-American community, enhancing the channel's diverse offering.
SiriusXM will provide extensive live coverage of the 43rd Ryder Cup, held from September 24-26 at Whistling Straits, Wisconsin. The broadcast includes 28 hours of hole-by-hole play-by-play, featuring insights from golf legends like Greg Norman and Brian Katrek. Listeners can tune in via SiriusXM channel 92 and the SXM app. The American team, captained by Steve Stricker, aims to reclaim the title lost in 2018. Coverage also includes a celebrity match and a recap show by Fred Couples post-event.
SiriusXM, in partnership with Marvel Entertainment, has launched Marvel Podcasts Unlimited, a premium audio subscription service available on Apple Podcasts. This service offers fans exclusive access to original scripted and unscripted podcasts featuring popular characters like Wolverine and Hawkeye. Priced at $3.99 per month after a seven-day free trial, the subscription allows users to unlock exclusive content such as Marvel's Wastelanders. The new channel aims to expand Marvel's reach globally, available in over 170 countries.
SiriusXM and Pandora have announced that comedian Michael Che will perform a private stand-up show for subscribers on September 24, 2021, at City Winery in Philadelphia. This event is part of the companies' new "Small Stage" series, featuring intimate performances by popular artists. Che is known for his role on Saturday Night Live and has a new HBO Max series in the works. The series launched in August, with other notable artists like Coldplay and Brandi Carlile previously announced.
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Sirius XM Holdings Inc. has announced the introduction of new programmatic capabilities for podcast advertising through its combined sales organization, SXM Media. This initiative aims to enhance targeting and streamline campaign management for advertisers, providing access to 44 million podcast listeners across 5,000+ shows. The company also highlights recent acquisitions, such as Roman Mars' 99% Invisible Podcast and a series from Seth Rogen, to bolster its exclusive content offerings. SXM Media seeks to lead in the programmatic podcast space, benefiting both advertisers and creators.
AdsWizz has expanded its agreement with idobi Network, becoming the exclusive global monetization provider for the network's advertising inventory. This partnership allows advertisers access to idobi's target audience, predominantly aged 13-34, through the AdsWizz Marketplace. The collaboration strengthens AdsWizz’s position in the digital audio advertising sector, aimed at enhancing monetization for idobi worldwide. With over 9 billion available impressions monthly, this integration offers advertisers advanced targeting capabilities in key markets across the US and Europe.
SiriusXM is set to deliver extensive coverage for the 2021 NFL season, starting September 9. Subscribers can enjoy live broadcasts for every game on SiriusXM radios and the SXM App, featuring dedicated channels for all 32 NFL teams. The new season will include exclusive shows and a 24/7 SiriusXM NFL Radio channel hosting expert insights and interviews. Notable shows include a weekly Rams-focused program and The SiriusXM Blitz hosted by Brett Favre and Rich Gannon. SiriusXM continues to reach approximately 150 million listeners, reinforcing its presence in the audio entertainment market.
SiriusXM has launched its largest national advertising campaign titled "The Home of SiriusXM," showcasing a vibrant array of programming and celebrity talent on its platform. The campaign features six humorous ads featuring stars like Kevin Hart, LL COOL J, and Bebe Rexha, airing across multiple media channels including TV and digital platforms. The ads emphasize SiriusXM's diverse content available on various devices, encouraging listeners to engage with its programming beyond just the car. This initiative is part of a broader strategy to attract a new generation of listeners.