Welcome to our dedicated page for Sirius XM Holdings news (Ticker: SIRI), a resource for investors and traders seeking the latest updates and insights on Sirius XM Holdings stock.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is described in its own news releases as the leading audio entertainment company in North America, with a portfolio that includes the SiriusXM subscription entertainment service, Pandora’s ad-supported and premium music streaming services, an expansive podcast network, and a suite of business and advertising solutions. Company announcements highlight that these platforms together reach a combined monthly audience in the range of approximately 160 million to 170 million listeners.
This news page aggregates SIRI news so readers can follow how the company communicates about its operations, strategy, and capital decisions. Regular press releases cover topics such as quarterly and full-year operating and financial results, with announcements specifying the dates of earnings releases and investor conference calls. These updates provide insight into the company’s performance and management’s commentary on its audio businesses.
Investors and followers can also find news about dividend declarations, where SiriusXM’s Board of Directors announces regular quarterly cash dividends on its common stock, as well as updates on leadership and governance changes, including appointments of executive officers and independent directors. Additional releases describe participation in investor conferences and presentations by senior executives.
Because Sirius XM operates across satellite radio, streaming music, podcasts, and advertising solutions, its news flow often touches on audience reach, content mix across music, talk, news, and sports, and risk factors and outlook statements included in its communications. This page offers a centralized view of those company-issued updates, making it easier to review past announcements and monitor new SIRI news as it is released.
SiriusXM will provide extensive live coverage of the 43rd Ryder Cup, held from September 24-26 at Whistling Straits, Wisconsin. The broadcast includes 28 hours of hole-by-hole play-by-play, featuring insights from golf legends like Greg Norman and Brian Katrek. Listeners can tune in via SiriusXM channel 92 and the SXM app. The American team, captained by Steve Stricker, aims to reclaim the title lost in 2018. Coverage also includes a celebrity match and a recap show by Fred Couples post-event.
SiriusXM, in partnership with Marvel Entertainment, has launched Marvel Podcasts Unlimited, a premium audio subscription service available on Apple Podcasts. This service offers fans exclusive access to original scripted and unscripted podcasts featuring popular characters like Wolverine and Hawkeye. Priced at $3.99 per month after a seven-day free trial, the subscription allows users to unlock exclusive content such as Marvel's Wastelanders. The new channel aims to expand Marvel's reach globally, available in over 170 countries.
SiriusXM and Pandora have announced that comedian Michael Che will perform a private stand-up show for subscribers on September 24, 2021, at City Winery in Philadelphia. This event is part of the companies' new "Small Stage" series, featuring intimate performances by popular artists. Che is known for his role on Saturday Night Live and has a new HBO Max series in the works. The series launched in August, with other notable artists like Coldplay and Brandi Carlile previously announced.
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Sirius XM Holdings Inc. has announced the introduction of new programmatic capabilities for podcast advertising through its combined sales organization, SXM Media. This initiative aims to enhance targeting and streamline campaign management for advertisers, providing access to 44 million podcast listeners across 5,000+ shows. The company also highlights recent acquisitions, such as Roman Mars' 99% Invisible Podcast and a series from Seth Rogen, to bolster its exclusive content offerings. SXM Media seeks to lead in the programmatic podcast space, benefiting both advertisers and creators.
AdsWizz has expanded its agreement with idobi Network, becoming the exclusive global monetization provider for the network's advertising inventory. This partnership allows advertisers access to idobi's target audience, predominantly aged 13-34, through the AdsWizz Marketplace. The collaboration strengthens AdsWizz’s position in the digital audio advertising sector, aimed at enhancing monetization for idobi worldwide. With over 9 billion available impressions monthly, this integration offers advertisers advanced targeting capabilities in key markets across the US and Europe.
SiriusXM is set to deliver extensive coverage for the 2021 NFL season, starting September 9. Subscribers can enjoy live broadcasts for every game on SiriusXM radios and the SXM App, featuring dedicated channels for all 32 NFL teams. The new season will include exclusive shows and a 24/7 SiriusXM NFL Radio channel hosting expert insights and interviews. Notable shows include a weekly Rams-focused program and The SiriusXM Blitz hosted by Brett Favre and Rich Gannon. SiriusXM continues to reach approximately 150 million listeners, reinforcing its presence in the audio entertainment market.
SiriusXM has launched its largest national advertising campaign titled "The Home of SiriusXM," showcasing a vibrant array of programming and celebrity talent on its platform. The campaign features six humorous ads featuring stars like Kevin Hart, LL COOL J, and Bebe Rexha, airing across multiple media channels including TV and digital platforms. The ads emphasize SiriusXM's diverse content available on various devices, encouraging listeners to engage with its programming beyond just the car. This initiative is part of a broader strategy to attract a new generation of listeners.
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SiriusXM has announced the return of Coldplay Radio, available through the SXM App until November 1. This exclusive channel will showcase music from Coldplay's catalog, leading up to their new album Music Of The Spheres, set for release on October 15. Coldplay will also perform at the Apollo Theater on September 23 as part of SiriusXM's Small Stage Series, marking their first performance since the pandemic. The channel will also take over channel 28 from October 15-17 to celebrate the album's launch.