Sirius XM Holdings Inc. reports developments across its North American audio entertainment portfolio, including the flagship SiriusXM satellite and streaming subscription service, Pandora streaming services, a podcast network, and business and advertising solutions. Company news commonly covers operating and financial results, subscriber and advertising trends, programming across music, talk, news, and sports, and distribution through vehicles and streaming platforms.
Updates also include board-declared cash dividends, debt financing activity at Sirius XM Radio LLC, tender offers for senior notes, and advertising sales relationships handled through SiriusXM Media. These releases connect the company's subscription audio, ad-supported streaming, podcast, and advertising businesses with its capital-allocation and balance-sheet actions.
SiriusXM and Pandora have announced that comedian Michael Che will perform a private stand-up show for subscribers on September 24, 2021, at City Winery in Philadelphia. This event is part of the companies' new "Small Stage" series, featuring intimate performances by popular artists. Che is known for his role on Saturday Night Live and has a new HBO Max series in the works. The series launched in August, with other notable artists like Coldplay and Brandi Carlile previously announced.
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Sirius XM Holdings Inc. has announced the introduction of new programmatic capabilities for podcast advertising through its combined sales organization, SXM Media. This initiative aims to enhance targeting and streamline campaign management for advertisers, providing access to 44 million podcast listeners across 5,000+ shows. The company also highlights recent acquisitions, such as Roman Mars' 99% Invisible Podcast and a series from Seth Rogen, to bolster its exclusive content offerings. SXM Media seeks to lead in the programmatic podcast space, benefiting both advertisers and creators.
AdsWizz has expanded its agreement with idobi Network, becoming the exclusive global monetization provider for the network's advertising inventory. This partnership allows advertisers access to idobi's target audience, predominantly aged 13-34, through the AdsWizz Marketplace. The collaboration strengthens AdsWizz’s position in the digital audio advertising sector, aimed at enhancing monetization for idobi worldwide. With over 9 billion available impressions monthly, this integration offers advertisers advanced targeting capabilities in key markets across the US and Europe.
SiriusXM is set to deliver extensive coverage for the 2021 NFL season, starting September 9. Subscribers can enjoy live broadcasts for every game on SiriusXM radios and the SXM App, featuring dedicated channels for all 32 NFL teams. The new season will include exclusive shows and a 24/7 SiriusXM NFL Radio channel hosting expert insights and interviews. Notable shows include a weekly Rams-focused program and The SiriusXM Blitz hosted by Brett Favre and Rich Gannon. SiriusXM continues to reach approximately 150 million listeners, reinforcing its presence in the audio entertainment market.
SiriusXM has launched its largest national advertising campaign titled "The Home of SiriusXM," showcasing a vibrant array of programming and celebrity talent on its platform. The campaign features six humorous ads featuring stars like Kevin Hart, LL COOL J, and Bebe Rexha, airing across multiple media channels including TV and digital platforms. The ads emphasize SiriusXM's diverse content available on various devices, encouraging listeners to engage with its programming beyond just the car. This initiative is part of a broader strategy to attract a new generation of listeners.
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SiriusXM has announced the return of Coldplay Radio, available through the SXM App until November 1. This exclusive channel will showcase music from Coldplay's catalog, leading up to their new album Music Of The Spheres, set for release on October 15. Coldplay will also perform at the Apollo Theater on September 23 as part of SiriusXM's Small Stage Series, marking their first performance since the pandemic. The channel will also take over channel 28 from October 15-17 to celebrate the album's launch.
Stitcher, a top podcast company and SiriusXM subsidiary, unveiled the trailer for its new podcast series, Storytime with Seth Rogen, set to launch on October 6. The series will feature special guests sharing personal stories, showcasing an array of experiences from celebrities. Stitcher, ranked #1 by Triton Digital for May through July 2021, continues to expand its content under the Earwolf comedy network. Seth Rogen's podcast promises high engagement with listeners, tapping into his extensive popularity.
SiriusXM announced key presentations by its leadership at upcoming investor conferences. CEO Jennifer Witz will speak at the Bank of America Media, Communications & Entertainment Conference on September 13 at 10:20 am ET. CFO Sean Sullivan is scheduled for the Goldman Sachs 30th Annual Communacopia Conference on September 22 at 11:20 am ET. Audio webcasts will be available on the company’s Investor Relations page.