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The J.M. Smucker Co. Names John Brase President and Chief Operating Officer

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The J.M. Smucker Co has promoted John Brase to President and Chief Operating Officer, effective April 30, 2025. Brase, who has served as COO since 2020, will maintain oversight of key segments including U.S. Retail Coffee, Pet Foods, and Sweet Baked Snacks, while expanding his role in external engagements.

With over three decades of consumer goods experience, Brase has been crucial in strengthening Smucker's strategic execution and portfolio management. His leadership of the Transformation Office has delivered significant cost savings and productivity improvements, supporting bottom-line growth while enabling business investments.

Reporting to CEO Mark Smucker, Brase will continue managing Sales, Operations, and Supply Chain functions. The promotion recognizes his positive impact on business performance over the past five years and supports the company's executive talent development strategy for long-term growth.

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Positive

  • Promotion of experienced COO John Brase to President and COO role indicates strong internal leadership development
  • Brase's leadership has contributed to significant cost savings and productivity improvements through Transformation Office
  • Over 30 years of consumer goods industry experience brings valuable expertise in brand management and operations
  • Strategic focus on growth brands and simplification has maintained business momentum
  • Cost savings have supported strong bottom-line performance while providing investment resources

Negative

  • None.

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ORRVILLE, Ohio, April 30, 2025 /PRNewswire/ -- The J.M. Smucker Co. (NYSE: SJM) today announced the promotion of John Brase to the role of President and Chief Operating Officer, effective April 30, 2025. In this expanded role, Brase will continue to have oversight of the Company's U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, U.S. Retail Pet Foods and Sweet Baked Snacks segments and its International and Away from Home businesses, as well as the Company's Sales, Operations and Supply Chain functions, while expanding his support of growing and delivering the business. His expanded responsibilities will include participation in certain external engagements and industry associations that will support in broadening the Company's influence with its constituents. Brase will continue to report to Mark Smucker, Chair of the Board and Chief Executive Officer.

"This promotion acknowledges the breadth of John's responsibilities and the positive impact he's had on our business performance over the past five years. It also supports the ongoing development of our executive talent, as we continue to position the organization for long-term growth and success," said Mark Smucker.

Brase has served as the Company's Chief Operating Officer since 2020. He joined the Company with more than three decades of experience in the consumer goods industry, including significant work across brand management, business operations, manufacturing, marketing and sales.

Since joining the Company, Brase has been integral to sharpening the strategic and operational execution of the Company's organization and portfolio. His relentless focus on growth brands, simplification and passionate leadership have been central to the Company's business delivery and momentum.  He also played a leading role in the introduction of the Company's Transformation Office, which has generated significant cost savings and productivity improvements that have supported strong bottom-line performance while providing resources to invest in the business.

"The Smucker portfolio is synonymous with everyday brands consumers' love, and I'm incredibly energized to take on these additional responsibilities and to continue to work closely with Mark and the entire team as we further advance our strategy and build on our key growth platforms," said Brase.

About The J.M. Smucker Co. 

At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks, and cat food categories by offering brands consumers trust for themselves and their families each day, including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Uncrustables®, Smucker's®, Hostess®, Milk-Bone®, and Meow Mix®. Through our unwavering commitment to producing quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com

The J.M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, and in certain away from home channels. This information does not pertain to products for sale in Dunkin'® restaurants. 

The J.M. Smucker Co. Names John Brase President and Chief Operating Officer

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SOURCE The J.M. Smucker Co.

FAQ

What role will John Brase take at Smucker (SJM) in April 2025?

John Brase will become President and Chief Operating Officer of The J.M. Smucker Co. (SJM) effective April 30, 2025, expanding his current COO role while continuing to report to CEO Mark Smucker.

What business segments will John Brase oversee at Smucker (SJM)?

Brase will oversee U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, U.S. Retail Pet Foods, Sweet Baked Snacks, International and Away from Home businesses, plus Sales, Operations and Supply Chain functions.

How long has John Brase been COO at Smucker (SJM)?

John Brase has served as Smucker's Chief Operating Officer since 2020, bringing over three decades of consumer goods industry experience to the role.

What key achievements has John Brase accomplished at Smucker (SJM)?

Brase led the Transformation Office initiative, generating significant cost savings and productivity improvements. He also strengthened strategic execution, focused on growth brands, and improved business delivery and momentum.

How will John Brase's expanded role impact Smucker's (SJM) operations?

Brase will increase external engagement and industry association participation to broaden Smucker's influence while continuing to oversee major business segments and support company growth initiatives.