Hydrafacial Joins Cosmopolitan Readers’ Choice Hall of Fame as Three-Time Winner for Best Pro Facial

Rhea-AI Summary

BeautyHealth's (NASDAQ: SKIN) flagship brand Hydrafacial has achieved a significant milestone by entering Cosmopolitan's Readers' Choice Hall of Fame after winning Best Pro Facial for the third time. The company has garnered multiple prestigious awards in 2025, including recognition from ELLE, NewBeauty, and Good Housekeeping.

Hydrafacial demonstrates strong market leadership with 38% brand awareness and a global social media following of 1.3 million. The treatment's effectiveness is reflected in consumer loyalty, with 92% of clients stating they would switch estheticians if Hydrafacial treatments weren't available. The brand maintains the highest online engagement among aesthetic peers, driving client demand and provider growth.

Positive

• Strong brand recognition with 38% awareness and 1.3 million social media followers
• High customer loyalty with 92% retention rate tied to treatment availability
• Multiple prestigious industry awards in 2025 including Cosmopolitan Hall of Fame induction
• Highest online engagement compared to aesthetic peers, driving client demand

Negative

• None.

This accolade builds on a year of major awards, reinforcing Hydrafacial’s proven results and trusted position with consumers and providers worldwide

LONG BEACH, Calif., Sept. 23, 2025 (GLOBE NEWSWIRE) -- The Beauty Health Company (NASDAQ: SKIN), home to flagship brand Hydrafacial, today announced that Hydrafacial has been honored with the Cosmopolitan Readers’ Choice Award for Best Pro Facial for the third time, solidifying its place in the magazine’s prestigious Hall of Fame. The recognition is the latest in a year of industry accolades, further cementing Hydrafacial treatments as the most in-demand professional skincare treatment in the U.S.

In 2025 alone, Hydrafacial has been recognized across leading beauty publications and professional communities, including:

• ELLE Tools & Treatments Awards: Best Hydrating In-Office Treatment
• ELLE Tools & Treatments Awards: Best Scalp Treatment for Keravive™
• ELLE UK Tweakments Awards: Best Needle-Free Tweakment
• Dermascope Aestheticians’ Choice Awards: Best Anti-Aging Treatment
• Good Housekeeping Beauty Awards: Best Pro Facial Treatment for the Hydrafacial treatment with the Hydralock™ HA Booster
• NewBeauty Annual Beauty Awards: Best Hydrating Facial
• NewBeauty 2025 Readers’ Choice Awards: Favorite Facial
• People’s Best New Launches of 2025: Hydrafacial HydraFillic™ with Pep9™ Booster
• Shape Skin Awards: Best Medical Aesthetics Facial
  

These wins reflect Hydrafacial’s category leadership and its unique ability to connect with both providers and consumers. Hydrafacial treatments are the number one client-requested skincare treatment by name,¹ with clinically proven outcomes and strong brand loyalty with 92% of consumers stating they would switch estheticians if they did not offer Hydrafacial treatments.²

“The recognition by consumers, beauty editors, and aesthetic professionals shows that Hydrafacial treatments aren’t just a trend — it’s a treatment that delivers immediate and long-lasting visible results, making it the gold standard in performance for skin health,” said Marla Beck, CEO of BeautyHealth. “For our providers, these awards underscore the brand strength that drives clients directly to their doors and makes Hydrafacial a business driver and fixture in the treatment room.”

Hydrafacial’s brand power is unmatched. With 38% brand awareness,¹ a global community of 1.3 million social followers,³ and more online conversation than any other aesthetic brand,⁴ Hydrafacial stands apart. This visibility helps drive clients to practices asking for Hydrafacial treatments by name, fueling provider growth and allowing them to focus on what they do best – delivering exceptional skin health experiences and results.

¹Ipsos Study 2025. Base: Consumers of the aesthetic and professional beauty category (n=1,100); Brand Aided Awareness.
²Company data.
³Combined global following on Instagram, Facebook, TikTok, and LinkedIn.
⁴Tribe Dynamics, January-August 2025. Analysis of seven aesthetic peer companies: Glo2Facial, JUVÉDERM, BOTOX Cosmetic, InMode, Diamond Glow, CoolSculpting, Hydrafacial.

About The Beauty Health Company
The Beauty Health Company (NASDAQ: SKIN) is a medtech meets beauty company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies, and self-confidence. Our brands are pioneers: Hydrafacial™ in hydradermabrasion, SkinStylus™ in microneedling, and Keravive™ in scalp health. Together, with our powerful global community of estheticians, partners, and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/ and learn more at beautyhealth.com or LinkedIn.

Forward-Looking Statements
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements.

These forward-looking statements are not guarantees of future performance, conditions, or results, and involve a number of known and unknown risks, uncertainties, assumptions, and other important factors, many of which are outside The Beauty Health Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements.

Important factors, among others, that may affect actual results or outcomes include The Beauty Health Company’s ability to execute its business plan; consumers’ perception of skin health, skin concerns, and overall beauty trends; the continued relationship amongst Hydrafacial, its providers, and consumers; the current perception and brand awareness of Hydrafacial; potential litigation involving The Beauty Health Company; changes in applicable laws or regulations; and the possibility that The Beauty Health Company may be adversely affected by other economic, business, and/or competitive factors. The Beauty Health Company does not undertake any obligation to update or revise any forward-looking statements, whether because of new information, future events, or otherwise, except as required by law.

Contacts:
Hydrafacial Media Contact: Devries Global: Jennifer Burchette - jburchette@devriesglobal.com
Investors: IR@beautyhealth.com

FAQ

What major award did Hydrafacial (NASDAQ: SKIN) win in 2025?

Hydrafacial won the Cosmopolitan Readers' Choice Award for Best Pro Facial for the third time, earning a place in the magazine's Hall of Fame.

How strong is Hydrafacial's brand awareness in 2025?

Hydrafacial maintains 38% brand awareness and has a global community of 1.3 million social followers, leading online conversations among aesthetic brands.

What is the customer retention rate for Hydrafacial treatments?

92% of consumers stated they would switch estheticians if they did not offer Hydrafacial treatments, demonstrating extremely high brand loyalty.

What awards did Hydrafacial win from ELLE in 2025?

Hydrafacial won three ELLE awards: Best Hydrating In-Office Treatment, Best Scalp Treatment for Keravive™, and Best Needle-Free Tweakment (ELLE UK).

How does Hydrafacial's online presence compare to competitors?

Hydrafacial maintains the highest online conversation engagement compared to seven aesthetic peer companies, including BOTOX Cosmetic, JUVÉDERM, and CoolSculpting.