Welcome to our dedicated page for Skechers Usa news (Ticker: SKX), a resource for investors and traders seeking the latest updates and insights on Skechers Usa stock.
The SKX news page on Stock Titan compiles historical news coverage for Skechers U.S.A., Inc., The Comfort Technology Company®. These articles provide insight into how Skechers operated as a global footwear leader, designing, developing and marketing lifestyle and performance footwear, apparel and accessories for men, women and children, and distributing its collections in approximately 180 countries and territories.
Company press releases highlight a wide range of business activities and brand initiatives. Readers will find coverage of product launches such as the Skechers AERO Series of technical running footwear and SKX Full-Court Press™ basketball shoes, as well as expansions of Skechers Performance retail concepts, including large immersive stores that showcase running, basketball, soccer, golf, pickleball and outdoor footwear alongside lifestyle products.
The news feed also documents marketing partnerships and athlete endorsements. Skechers announcements feature elite athletes across basketball, golf, soccer, pickleball and cricket, and describe event sponsorships such as the SKECHERS Hot Chocolate Run series. These stories illustrate how the company used athlete rosters and experiential events to promote its Comfort that Performs positioning and proprietary technologies like Skechers Hands Free Slip-ins®, Hyper Burst™ cushioning and Goodyear® Performance Outsoles.
In addition, the SKX news archive includes corporate and financial updates, such as quarterly earnings releases and communications related to the acquisition of Skechers by an affiliate of 3G Capital Partners L.P. and the associated merger process. Together, these items trace the company’s evolution from a publicly traded issuer on the New York Stock Exchange to an indirect subsidiary of a private parent.
Investors, researchers and footwear industry observers can use this page to review how Skechers communicated with the market, introduced new technologies and products, and reported on significant corporate events during the period when SKX was an active public listing.
Skechers has signed an agreement to acquire its existing Scandinavian distributor, Sports Connection Holding ApS, establishing it as a wholly-owned subsidiary. This acquisition includes 58 retail locations and over 1,600 wholesale customers, aimed at enhancing Skechers' market presence in the Nordic countries, including Denmark, Finland, Norway, Sweden, Greenland, and the Faroe Islands. David Weinberg, COO of Skechers USA, emphasized the partnership's significance for expanding their reach in Europe. Sports Connection, a long-time distributor since 2005, will further leverage its expertise to drive growth. The transaction aligns with Skechers' strategy to integrate local operations into its brand framework.
Skechers brand ambassador and 2022 U.S. Open champion, Matt Fitzpatrick, secured his first win of the 2023 season at the RBC Heritage held in Hilton Head, South Carolina. He triumphed in a thrilling playoff against the defending champion, wearing the Skechers GO GOLF Pro 5 Hyper™. Fitzpatrick expressed pride in winning at a course he has frequented since childhood, marking a significant early-season victory. Skechers President Michael Greenberg praised Fitzpatrick's stellar performance, emphasizing the comfort and reliability of their golf footwear. Fitzpatrick has seven European Tour wins and is currently ranked #8 in the World Golf Rankings. Skechers GO GOLF footwear features innovative designs and is available at various retail outlets, highlighting the brand’s position in the competitive golf footwear market.
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