Skechers Usa Stock Price, News & Analysis

Skechers has partnered with television personality Amanda Kloots to enhance its brand presence. Kloots, known for her fitness and dance background, will join Skechers' ambassadors in a campaign across North America promoting footwear and apparel. She emphasized the comfort of Skechers products, stating they suit her active lifestyle. Skechers aims to leverage Kloots' popularity to reach a broader audience. This collaboration aligns with the brand's focus on innovative comfort technologies and may strengthen its market position in the competitive footwear industry.

Skechers has transitioned from a third-party distributor to its own operation in the Philippines, establishing Skechers USA Philippines, Inc. This move aims to enhance brand growth in the region. Skechers plans to leverage its lifestyle collections and comfort innovations to tap into the 100 million consumers in the Philippines. The company is setting up new offices, a distribution center, and retail stores, with more openings planned for 2022. This strategic shift underscores Skechers' commitment to expanding its market presence in Southeast Asia.

Skechers USA, Inc. (NYSE:SKX) announced the appointment of Zulema Garcia to its Board of Directors, effective immediately, and the resignation of four board members, reducing the total number of directors to seven. Ms. Garcia, previously with Herbalife and KPMG LLP, will serve on the Audit Committee. CEO Robert Greenberg emphasized the importance of fresh perspectives for the company's strategic plans. The changes come as Skechers aims to maintain its competitive edge in the athletic lifestyle footwear market.

Skechers has launched the x Hoop ’Til It Hurts! charitable line, featuring basketball shoes and slides aimed at supporting children in underserved communities across the U.S. The partnership with Hoop ’Til It Hurts Foundation will enhance youth sports participation and provide funding for athletic apparel and tournament costs. The collection includes styles like Powershot – Skech-Hops, Durox – Skech-Speed, and Gambix X – Skech-Revs, available through various retail channels. This initiative aligns with Skechers' commitment to philanthropy and community support.

Skechers USA, Inc. (NYSE: SKX) announces a partnership with The Nature Conservancy, committing at least $800,000 to support environmental protection efforts. The company launches the Our Planet Matters collection, featuring sustainable products made from recycled materials. This initiative aims to enhance consumer awareness regarding sustainability while also addressing climate change and promoting responsible sourcing practices. Skechers emphasizes its commitment to reducing its carbon footprint through various environmental advancements across its operations.

Marcolin and Skechers USA have extended their licensing agreement for the design, production, and distribution of Skechers eyewear until December 31, 2024. The collection includes a variety of eyewear for kids and adults, featuring vibrant colors, exciting prints, and comfortable designs. Skechers eyewear is available at authorized online retailers, select opticians, and various retail outlets worldwide. This partnership enhances Skechers' portfolio, further solidifying its presence in the eyewear market.

SKECHERS USA, Inc. (NYSE:SKX), a leader in global footwear, announced that CFO John Vandemore will participate in a virtual fireside chat at the Morgan Stanley Global Consumer and Retail Conference on December 1, 2021, at 5:45 a.m. PT / 8:45 a.m. ET. The audio will be available live and on replay for 90 days on their investor site. SKECHERS designs, develops, and markets a wide range of footwear and accessories available in over 170 countries through various retail channels.

Skechers has enlisted NASCAR Hall of Famer Rusty Wallace for a multi-platform marketing campaign promoting its men’s footwear featuring Goodyear® Performance Outsoles. The campaign aims to tap into Wallace's racing fame and energetic personality to reach a wider audience, particularly within the stock car racing fanbase. Wallace emphasizes the comfort of Skechers footwear, reflecting the brand's focus on innovative comfort technologies. This partnership continues Skechers' strategy of leveraging sports icons for product promotion, aiming to drive sales and brand awareness.

Skechers has signed retired NFL star Cris Carter as the face of its upcoming multichannel campaign for Skechers Max Cushioning footwear and apparel. Carter, a Pro Football Hall of Famer and former Minnesota Vikings player, will help promote the brand's commitment to comfort technology. Skechers has a rich history of innovation, featuring technologies like Skechers Arch Fit Technology and AIR-Cooled Memory Foam. The partnership aims to enhance brand visibility among football fans and highlight the comfort of Skechers products.