Skechers Named Official Footwear Partner of Bay to Breakers Powered by Windsurf 2025

Rhea-AI Summary

Skechers (NYSE:SKX) has been named the Official Footwear Partner of the 2025 Bay to Breakers race in San Francisco, scheduled for May 18, 2025. The partnership will feature the debut activation of Skechers' new AERO series of technical running shoes, which launched on May 1. The company will enhance the race experience through branded on-course activations and Finish Line Festival presence, while also rewarding the top three finishers in each Hayes Hill Challenge category with AERO running shoes.

Bay to Breakers, a historic 12K race running since 1912, connects the San Francisco Bay to Ocean Beach, attracting athletes, families, and costume-wearing participants. Skechers, operating in 180 countries with over 5,300 retail stores, brings its Comfort Technology expertise to this iconic San Francisco event.

Positive

• Partnership provides exposure for Skechers' new AERO series technical running shoes
• Enhances brand visibility in a major market through iconic event sponsorship
• Opportunity to showcase products to diverse audience of athletes and families

Negative

• None.

News Market Reaction

+0.20%

1 alert

+0.20% News Effect

On the day this news was published, SKX gained 0.20%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Footwear Leader Joins as New Sponsor for San Francisco's Most Iconic Footrace On Sunday, May 18

SAN FRANCISCO, May 7, 2025 /PRNewswire/ -- Step by step, a new partnership is lacing up to energize San Francisco's most legendary race: Bay to Breakers Powered by Windsurf is proud to welcome Skechers as the Official Footwear Partner of the 2025 race. The iconic San Francisco event, set for Sunday, May 18, continues its tradition of partnering with innovative and community-led brands to enhance the runner experience at every level.  

Skechers Named Official Footwear Partner of Bay to Breakers Powered by Windsurf.,  San Francisco's Iconic Footrace

Known as the Comfort Technology Company™, Skechers will bring their dynamic energy, signature Comfort that Performs, and innovation to this year's event by introducing the new Skechers AERO series of technical running shoes to race attendees and participants. Representing the latest evolution of technical running shoes from the brand, Skechers AERO is engineered to deliver an exhilarating blend of speed, style, and comfort to help runners push beyond their personal bests—the Bay to Breakers Powered by Windsurf race will be the first event where Skechers activates to showcase Skechers AERO, which launched on May 1.

Race participants and spectators can also look forward to Skechers branded on-course activations and memorable moments at the Finish Line Festival designed to celebrate runners and further enhance the bold and inclusive energy that has defined the iconic race since 1912. Skechers will also award the top three finishers in each category of the Hayes Hill Challenge with a new pair of Skechers AERO running shoes.

"Skechers' involvement adds a whole new dimension to this year's Bay to Breakers," said Phyllis Blanchard of Motiv Sports/Bay to Breakers Powered by Windsurf. "We're excited about the energy they'll bring, and the opportunity to showcase footwear that keeps pace with the most delightfully unpredictable race in America."

Bay to Breakers is a San Francisco original, known for its spirited race that has been a staple of the city since 1912. It brings together athletes, families, community members, and costume-clad participants for a 12K race from the San Francisco Bay to the breakers on the Pacific Coast. Bay to Breakers is a celebration of life, laughter, and the personality of San Francisco, embodying the city's inclusive spirit and community engagement. During the annual Bay to Breakers Race, participants of all ages and abilities, and oftentimes in costume, line up on Howard Street a few blocks from The Embarcadero on the third Sunday in May – in 2025, May 18. The course travels west through the City and finishes at the Great Highway, where the breakers crash into Ocean Beach. It truly is a time-honored tradition and the quintessential San Francisco experience.

To learn more about Bay to Breakers or sign up for the fun, visit www.baytobreakers.com. For sponsorship or Corporate Teams information, email Alex Jee at ajee@motivsports.com.

About SKECHERS U.S.A., Inc.

Skechers (NYSE:SKX), The Comfort Technology Company^® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company's collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and more than 5,300 Skechers retail stores. A Fortune 500^® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

Media contact:
David Perry / (415) 676-7007 / news@davidperry.com

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SOURCE Bay to Breakers; Skechers

FAQ

What is Skechers' role in the 2025 Bay to Breakers race?

Skechers (SKX) is the Official Footwear Partner of the 2025 Bay to Breakers race, featuring their new AERO series running shoes and providing branded on-course activations and Finish Line Festival presence.

When is the 2025 Bay to Breakers race taking place?

The 2025 Bay to Breakers race is scheduled for Sunday, May 18, 2025, in San Francisco.

What products will Skechers (SKX) showcase at Bay to Breakers 2025?

Skechers will showcase their new AERO series of technical running shoes, which launched on May 1, 2025, designed for speed, style, and comfort.

What prizes is Skechers offering at Bay to Breakers 2025?

Skechers will award the top three finishers in each Hayes Hill Challenge category with a new pair of Skechers AERO running shoes.