Boston Celtics deliver on dunks in November to raise $125,000 for #SunLifeDunk4Diabetes

Rhea-AI Summary

Sun Life (NYSE:SLF) and the Boston Celtics concluded the 12th annual #SunLifeDunk4Diabetes campaign on Dec. 3, 2025, raising $125,000 for the YMCA of Greater Boston's health, fitness and nutrition programs.

Each Celtics dunk in November generated a $1,000 donation from Sun Life, matched by the Celtics Shamrock Foundation up to $25,000. The team recorded 52 dunks (Neemias Queta 22, Josh Minott 10) and fans cast over 26,000 votes, with weekly winners named against Utah, Orlando, Memphis, and Brooklyn. Over 12 years the campaign has raised more than $1.2 million.

News Market Reaction

+0.38%

1 alert

+0.38% News Effect

On the day this news was published, SLF gained 0.38%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

2025 campaign donation: $125,000 Total raised to date: more than $1.2 million Dunks in November: 52 dunks +5 more

8 metrics

2025 campaign donation $125,000 #SunLifeDunk4Diabetes 2025 donation to YMCA of Greater Boston

Total raised to date more than $1.2 million Aggregate #SunLifeDunk4Diabetes support over 12 years

Dunks in November 52 dunks Boston Celtics dunks counted for 2025 campaign donations

Top scorer dunks 22 dunks Neemias Queta’s contribution to November dunk total

Second scorer dunks 10 dunks Josh Minott’s contribution to November dunk total

Fan votes over 26,000 votes Votes for favorite dunk of the week via Instagram

Campaign duration 12 years Longevity of #SunLifeDunk4Diabetes partnership

Healthy Habits course length 10-week course Duration of YMCA Healthy Habits educational program

Market Reality Check

Price: $68.95 Vol: Volume 354,771 is at 0.71...

normal vol

$68.95 Last Close

Volume Volume 354,771 is at 0.71x the 20-day average of 502,205 shares. normal

Technical Trading slightly below the 200-day MA of 59.98 with price at 59.71.

Peers on Argus

SLF was down 0.44% while key peers were mixed: ACGL +1.54%, AIG +3.02%, WTW +2.6...

SLF was down 0.44% while key peers were mixed: ACGL +1.54%, AIG +3.02%, WTW +2.69%, AEG +0.27%, and BNT -2.29%, suggesting stock-specific trading rather than a broad sector move.

Common Catalyst One peer, WTW, had a dividend headline alongside a modest positive price reaction.

Historical Context

5 past events · Latest: Dec 08 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 08	Leadership award	Positive	-0.2%	SVP of HR received Icon Award recognizing leadership in Boston business community.
Dec 04	Workplace recognition	Positive	-0.2%	Sun Life U.S. named a Top Place to Work by the Boston Globe once again.
Dec 04	Community philanthropy	Positive	-0.2%	Health Access Hero Award and <b>$10,000</b> donation supporting anti–food-insecurity efforts.
Dec 03	Community partnership	Positive	+0.4%	#SunLifeDunk4Diabetes campaign raised <b>$125,000</b> for YMCA health programs.
Nov 25	Conference participation	Positive	+1.2%	CFO scheduled for fireside chat at Desjardins Toronto investor conference.

Pattern Detected

Recent positive corporate and community news for SLF has typically produced small share-price moves, often slightly negative or muted, indicating limited immediate trading impact from similar announcements.

Recent Company History

Over recent months, SLF news has focused on awards, workplace recognition, community giving and investor outreach. Items include leadership and workplace awards on Dec 4–8, 2025, philanthropy via a $10,000 donation and multi-million-pound food distribution metrics, the #SunLifeDunk4Diabetes campaign raising $125,000, and a CFO conference appearance. Price reactions around these events stayed within about a percentage point, suggesting CSR and profile-building news has had modest trading impact.

Market Pulse Summary

This announcement highlights Sun Life’s long-running #SunLifeDunk4Diabetes partnership with the Bost...

Analysis

This announcement highlights Sun Life’s long-running #SunLifeDunk4Diabetes partnership with the Boston Celtics, raising $125,000 in 2025 and more than $1.2 million over 12 years for YMCA health programs targeting type 2 diabetes risk. Recent SLF news has similarly emphasized workplace awards and community philanthropy. Investors monitoring the name may track how such initiatives support brand strength alongside traditional metrics disclosed in periodic filings and investor events.

Key Terms

type 2 diabetes, NBA G-League

2 terms

type 2 diabetes medical

"avoid or better manage type 2 diabetes."

Type 2 diabetes is a chronic condition where the body struggles to control blood sugar levels because it becomes less responsive to insulin, a hormone that helps regulate sugar in the blood. It matters to investors because it can lead to increased healthcare costs, affect workforce productivity, and influence the performance of companies in the healthcare and pharmaceutical sectors. Managing or preventing the condition has significant implications for public health and economic stability.

NBA G-League technical

"in partnership with the Maine Celtics, the NBA G-League affiliate of the Boston Celtics."

The NBA G‑League is the National Basketball Association’s official developmental league, acting like a farm system where young players, coaches and referees gain experience before moving up to the top level. Investors care because it helps cultivate future star talent, creates local media and sponsorship opportunities, and strengthens a parent club’s brand and revenue pipeline—similar to how a training ground feeds and boosts value for a major league franchise.

AI-generated analysis. Not financial advice.

Now in its 12^th year, the campaign has raised more than $1M for the YMCA of Greater Boston's health, fitness and nutrition programs

BOSTON and WELLESLEY, Mass., Dec. 3, 2025 /PRNewswire/ -- Sun Life U.S. and the Boston Celtics have wrapped the 12^th year of #SunLifeDunk4Diabetes, raising $125,000 for the YMCA of Greater Boston. Held during National Diabetes Month in November, each Celtics dunk generated a $1,000 donation from Sun Life, which was matched by the Boston Celtics Shamrock Foundation up to $25,000. #SunLifeDunk4Diabetes supports the YMCA's health, fitness and nutrition programs, which help people improve their day-to-day health and avoid or better manage type 2 diabetes. The Celtics delivered an incredible 52 dunks this November, led by Neemias Queta, with 22 dunks, and Josh Minott, with 10.

"Diabetes continues to be linked to a wide range of factors and is a major health risk that can lead to more challenging health conditions," said David Shapiro, CEO of the YMCA of Greater Boston (YGB). "We are so appreciative of our deeply committed partners, Sun Life and the Celtics, who have both elevated awareness, education, and YGB's programming that provides the knowledge, tools and routines for health and thriving. In partnership, we are able to reach so many more of our neighbors of all ages across Greater Boston."

#SunLifeDunk4Diabetes also harnesses the enthusiasm and engagement of Celtics fans to bolster donations. Throughout November, fans cast over 26,000 votes for their favorite dunk of the week via the Celtics Instagram channel, with each vote generating an additional donation from Sun Life.

The winning dunk each week were:

Week 1: Josh Minott vs. Utah
Week 2: Jaylen Brown at Orlando
Week 3: Neemias Queta vs. Memphis
Week 4: Neemias Queta vs. Brooklyn

"#SunLifeDunk4Diabetes is great because it lets the fans become involved in supporting an important cause," said Ted Dalton, Boston Celtics chief partnership officer. "The Celtics organization is committed to the health and wellness of the Greater Boston community, and we know Sun Life shares that commitment. We are so grateful to be able to continue supporting the YMCA of Greater Boston this season."

As a long-time partner of the Celtics, Sun Life has leveraged the team's community presence to support programs and organizations that expand access to health services for those who need them most. In addition to #SunLifeDunk4Diabetes, Sun Life and the Celtics offer the annual Fit to Win program for kids at various YMCA of Greater Boston locations. Sun Life recently expanded Fit to Win to Portland, Maine, in partnership with the Maine Celtics, the NBA G-League affiliate of the Boston Celtics.

"Throughout our relationship with the Celtics, we have pursued a shared goal of raising diabetes awareness and helping at-risk communities and the organizations that support them," said David Healy, president of Sun Life U.S. "The YMCA of Greater Boston provides many valuable services and programs to those in need, which aligns with our focus of helping people access care and live healthier lives. We are proud to support the YMCA, and love that we get to do this with the Boston Celtics, who never fail to rack up an impressive number of dunks each year."

Over 12 years the #SunLifeDunk4Diabetes campaign has raised more than $1.2 million for the YMCA of Greater Boston's health, fitness and nutrition programs. These include the Healthy Habits program, a 10-week educational course that teaches nutrition, fitness, and wellness lifestyle habits, with the goal of reducing the risk of diabetes. The program has served thousands of individuals throughout Greater Boston.

About Sun Life
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the U.S., the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2025, Sun Life had total assets under management of C$1.62 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life U.S. is one of the largest providers of employee and government benefits, helping approximately 50 million Americans access the care and coverage they need. Through employers, industry partners and government programs, Sun Life U.S. offers a portfolio of benefits and services, including dental, vision, disability, absence management, life, supplemental health, medical stop-loss insurance, and healthcare navigation. Sun Life employs more than 8,300 people in the U.S., including associates in our partner dental practices and affiliated companies in asset management. Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, Mass.), except in New York, where policies are issued by Sun Life and Health Insurance Company (U.S.) (Lansing, Mich.). For more information visit our website and newsroom.

About YMCA of Greater Boston
The YMCA of Greater Boston, one of Massachusetts leading nonprofits and America's first Y, is dedicated to enhancing the mind, body, and spirit of individuals and families in our communities. For more than 170 years, the Y has been developing skills and emotional well-being through education and training, welcoming and connecting diverse populations, preventing chronic disease and building healthier communities. We provide welcoming, belonging, and opportunity for all.

Media contacts

Devon Fernald
Sun Life U.S.
Devon.Portney.Fernald@sunlife.com
781-800-3609

Connect with Sun Life U.S.

https://www.facebook.com/SLFUnitedStates   
https://www.linkedin.com/company/sun-life-financial 

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SOURCE Sun Life U.S.

FAQ

How much did Sun Life (SLF) and the Boston Celtics raise in the 2025 #SunLifeDunk4Diabetes campaign?

They raised $125,000 for the YMCA of Greater Boston during November 2025.

How were donations generated during the November 2025 #SunLifeDunk4Diabetes promotion (SLF)?

Sun Life donated $1,000 per Celtics dunk, with the Celtics Shamrock Foundation matching up to $25,000.

How many dunks did the Boston Celtics record for #SunLifeDunk4Diabetes in November 2025?

The Celtics recorded 52 dunks in November 2025; Neemias Queta had 22 and Josh Minott had 10.

How many fan votes were cast during the 2025 #SunLifeDunk4Diabetes campaign?

Fans cast over 26,000 votes for their favorite dunk via the Celtics Instagram channel.

Which dunks won weekly #SunLifeDunk4Diabetes honors in November 2025?

Weekly winners were Josh Minott vs. Utah, Jaylen Brown at Orlando, and Neemias Queta vs. Memphis and vs. Brooklyn.

How much has #SunLifeDunk4Diabetes raised for the YMCA of Greater Boston over 12 years?

Over 12 years the campaign has raised more than $1.2 million for YMCA health, fitness and nutrition programs.