Sun Life and Boston Celtics celebrate 11th year of Fit to Win health program for kids

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Sun Life U.S. and the Boston Celtics have successfully concluded their 11th annual Fit to Win program, a health initiative focused on youth fitness and wellness. The program, conducted with the YMCA of Greater Boston, culminated at the Dorchester YMCA with Celtics forward Torrey Craig participating in activities with local youth.

The four-week program teaches exercise, nutrition, and mindfulness, encouraging kids to track various activities from workouts to sleep habits. Over its 11-year history, Fit to Win has reached more than 2,500 children, recently expanding to include the Maine Celtics with activities at the Boys and Girls Clubs of Southern Maine.

The partnership between Sun Life and the Celtics extends beyond Fit to Win, including the annual #SunLifeDunk4Diabetes fundraiser supporting the YMCA's Healthy Habits program. This collaboration represents a significant component of Sun Life's community engagement strategy, demonstrating their commitment to promoting healthier lifestyles among young people.

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WELLESLEY, Mass., March 21, 2025 /PRNewswire/ -- Sun Life U.S. and the Boston Celtics have completed the 11^th annual Fit to Win program, which engages kids in fitness and healthy habit activities. Today at the Dorchester YMCA, Celtics forward Torrey Craig joined in fitness activities with YMCA kids to close out the four-week program that teaches exercise, nutrition, and mindfulness. Conducted in partnership with the YMCA of Greater Boston, the Fit to Win program has kids track their activities, which range from workouts, to journaling, to drinking enough water and getting enough sleep.

"We are committed to helping people live healthier lives, and empowering children to do that for themselves sets them up for success later in life," said Neil Haynes, CFO of Sun Life and board member, YMCA of Greater Boston. "Our strong partnership with the Celtics and support of the YMCA's programming has become a cornerstone of our community engagement, and we look forward to continuing that collaboration."

Sun Life has been a partner of the Boston Celtics for more than a decade and has consistently engaged in community support programs. In addition to Fit to Win, Sun Life and the Celtics conduct the annual #SunLifeDunk4Diabetes fundraiser each November to raise money for the YMCA of Greater Boston's Healthy Habits program.

"We enjoy working with Sun Life and the YMCA of Greater Boston and fully support their commitment to the Greater Boston community, a core principle of the Boston Celtics organization," said Ted Dalton, chief partnership officer, Boston Celtics. "It's great to see the kids engaging with the players they look up to and learning more about how to be healthy and fit."

Now in its 11^th year, Fit to Win has built a legacy of connecting kids at the YMCA with the knowledge and resources they need to lead healthier lives, and even bring that knowledge home to their families. Since the program began, more than 2,500 kids have participated.

With the recent expansion of Sun Life's team partnership to include activations with the Maine Celtics, a Fit to Win clinic was held at the Boys and Girls Clubs of Southern Maine in February, bringing the program to a broader range of youth communities.

For more information about Fit to Win, visit https://www.nba.com/celtics/community/fit-to-win. For more information about Sun Life's community programs and philanthropic initiatives, visit https://www.sunlife.com/us/en/about/our-community-involvement/.

About Sun Life
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2024, Sun Life had total assets under management of C$1.54 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life U.S. is one of the largest providers of employee and government benefits, helping approximately 50 million Americans access the care and coverage they need. Through employers, industry partners and government programs, Sun Life U.S. offers a portfolio of benefits and services, including dental, vision, disability, absence management, life, supplemental health, medical stop-loss insurance, and healthcare navigation. Sun Life employs more than 8,500 people in the U.S., including associates in our partner dental practices and affiliated companies in asset management. Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, Mass.), except in New York, where policies are issued by Sun Life and Health Insurance Company (U.S.) (Lansing, Mich.). For more information visit our website and newsroom.

Media contact

Devon Fernald
Sun Life U.S.
Devon.Portney.Fernald@sunlife.com
781-800-3609

Connect with Sun Life U.S.

https://www.facebook.com/SLFUnitedStates  
https://www.linkedin.com/company/sun-life-financial  

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SOURCE Sun Life U.S.

FAQ

How many children have participated in Sun Life and Boston Celtics' Fit to Win program since its inception?

More than 2,500 kids have participated in the Fit to Win program since it began 11 years ago.

What activities does the Fit to Win program track for participating children?

The program tracks workouts, journaling, water intake, sleep habits, and other fitness and healthy habit activities.

How has Sun Life expanded the Fit to Win program in 2025?

Sun Life expanded the program to include activations with the Maine Celtics, hosting a clinic at the Boys and Girls Clubs of Southern Maine.

What other health initiatives do Sun Life and the Boston Celtics collaborate on?

They conduct the annual #SunLifeDunk4Diabetes fundraiser each November to support the YMCA of Greater Boston's Healthy Habits program.

How long has the partnership between Sun Life and the Boston Celtics existed?

Sun Life has been a partner of the Boston Celtics for more than a decade, consistently engaging in community support programs.