Miracle-Gro to Showcase Organic Innovation at Cultivate ’26 Exhibit

Rhea-AI Summary

Miracle-Gro (NYSE:SMG) will showcase its modernized, integrated organic gardening portfolio at Cultivate ’26 in Columbus, Ohio. The interactive exhibit runs July 12–14 at booth #345 in the Greater Columbus Convention Center.

Chief Gardening Officer Martha Stewart appears July 13, highlighting the “It’s All Gardening” philosophy and Miracle-Gro’s trusted organic products. The exhibit features Bonnie Plants and demos of the new Raised Bed Revitalizer, organic plant food solutions, merchandising insights, expert consultations and exclusive samples.

News Market Reaction – SMG

+0.05%

+0.05% Session close to close

In the Jul 9 session, SMG gained 0.05%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The Cultivate ’26 exhibit highlights Miracle-Gro’s expanded organic portfolio and new products, rein...

Analysis

The Cultivate ’26 exhibit highlights Miracle-Gro’s expanded organic portfolio and new products, reinforcing its strategy to attract newer gardeners. Investors may watch whether this branding push translates into measurable sales growth amid mixed reactions to recent corporate news.

Key Figures

Booth number: #345 Exhibit dates: July 12–14 Appearance date: July 13

3 metrics

Booth number #345 Cultivate '26 exhibit location

Exhibit dates July 12–14 Cultivate '26 event schedule

Appearance date July 13 Martha Stewart booth appearance

Historical Context

5 past events · Latest: Jul 07 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 07	Community sports initiative	Neutral	-0.4%	Launch of Grow Her Game youth soccer initiative in Columbus.
Jun 29	Leadership succession, guidance	Neutral	-3.2%	CEO transition to Nate Baxter and reaffirmed fiscal 2026 outlook.
Jun 18	Executive brand appointment	Neutral	-3.1%	Appointment of Nick Miaritis as chief brand officer for all marketing.
Jun 11	Sponsorship commitment	Neutral	+4.2%	Commitment of $1 million to restore White House South Lawn.
Jun 03	Guidance reaffirmation	Positive	+1.0%	Reaffirmed fiscal 2026 guidance and outlined Investor Day plans.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent company news has drawn mixed share reactions, with mildly more positive than negative one-day moves.

Key Terms

joint-venture

1 terms

joint-venture financial

"of which ScottsMiracle-Gro is a joint-venture owner."

A joint venture is a business arrangement in which two or more companies pool money, assets, or expertise to pursue a specific project or market while keeping their separate identities. Like neighbors building a shared tool shed, each partner contributes and shares costs, profits, and decisions; for investors this matters because joint ventures can drive faster growth or new markets but also change a company’s risk, cash needs, and potential returns depending on partners and agreed terms.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Chief Gardening Officer Martha Stewart headlines Miracle-Gro exhibit to inspire new generation of gardeners

MARYSVILLE, Ohio, July 09, 2026 (GLOBE NEWSWIRE) -- Miracle-Gro, the iconic gardening brand of The Scotts Miracle-Gro Company, will showcase its modernized and integrated organic portfolio designed to meet the lifestyle of new generations of gardeners with a full interactive display at Cultivate '26 in Columbus, Ohio.

Miracle-Gro will bring its portfolio to life at booth #345 from Sunday, July 12, to Tuesday, July 14, at the Greater Columbus Convention Center. Martha Stewart, the company’s chief gardening officer, will make an appearance Monday, July 13, to share her "It's All Gardening" philosophy, which is grounded in applying Miracle-Gro’s line of trusted organic products and care principles across indoor and outdoor growing. The Miracle-Gro exhibit will also feature Bonnie Plants, the largest grower and distributor of vegetable and herb plants in the U.S. of which ScottsMiracle-Gro is a joint-venture owner.

“Consumers increasingly view gardening as a connected lifestyle, whether tending to vegetables outdoors or growing herbs and house plants indoors,” said Sadie Oldham, vice president and general manager of the Gardens business for ScottsMiracle-Gro. “Through Cultivate ‘26, we are creating a modern, home-inspired environment that helps retailers and horticulture professionals visualize greater opportunities for consumers to grow indoors and out through the entire gardening journey.”

Cultivate ‘26 attendees are invited to visit Miracle-Gro for organic product demonstrations featuring the all new Raised Bed Revitalizer and new organic plant food solutions, merchandising insights, consultations with brand experts and exclusive product samples of the brand’s expanded portfolio.

About Miracle-Gro

Miracle-Gro is an iconic brand of The Scotts Miracle-Gro Company and North America's market leader in consumer gardening products, empowering people of all ages to nurture plants and create bountiful gardens to enjoy their own piece of the Earth. Miracle-Gro's indoor and outdoor soils, plant food, potting mixes and organic solutions are among the most recognized in the gardening category. Through support of nonprofit programs and community gardening initiatives, Miracle-Gro helps fight food insecurity while inspiring generations of growers to cultivate a more beautiful, greener world. Founded in 1951, Miracle-Gro is celebrating its 75th anniversary. For more information, visit Miracle-Gro.

Media Contact:

Tom Matthews
tom.matthews@scotts.com

FAQ

What is Miracle-Gro (NYSE:SMG) presenting at Cultivate ’26 in July 2026?

Miracle-Gro is presenting its modernized, integrated organic gardening portfolio at Cultivate ’26. According to the company, the exhibit includes interactive displays, new organic products, merchandising insights, expert consultations and samples that help retailers and horticulture professionals support indoor and outdoor gardening lifestyles.

When and where will Miracle-Gro’s Cultivate ’26 exhibit take place for SMG investors?

The Miracle-Gro exhibit runs July 12–14, 2026, at the Greater Columbus Convention Center in Columbus, Ohio. According to the company, attendees can visit booth #345 for organic product demonstrations, merchandising guidance, expert consultations and exclusive samples from the expanded Miracle-Gro portfolio.

Will Martha Stewart appear at the Miracle-Gro Cultivate ’26 booth for SMG?

Yes, Martha Stewart will appear at the Miracle-Gro booth on Monday, July 13, 2026. According to the company, the Chief Gardening Officer will share her “It’s All Gardening” philosophy, showcasing how Miracle-Gro’s trusted organic products support both indoor and outdoor growing.

What new organic products will Miracle-Gro highlight at Cultivate ’26 for SMG?

Miracle-Gro will highlight its all new Raised Bed Revitalizer and new organic plant food solutions at Cultivate ’26. According to the company, these products are part of a broader organic portfolio designed to support connected indoor and outdoor gardening lifestyles.

How is Bonnie Plants involved in the Miracle-Gro Cultivate ’26 exhibit?

Bonnie Plants will be featured within the Miracle-Gro exhibit at Cultivate ’26. According to the company, Bonnie Plants is the largest grower and distributor of vegetable and herb plants in the U.S., and is a joint-venture in which ScottsMiracle-Gro holds an ownership stake.

What can retailers and horticulture professionals gain from Miracle-Gro’s Cultivate ’26 presence?

Retailers and horticulture professionals can gain merchandising insights, product demos and consultations at Miracle-Gro’s Cultivate ’26 booth. According to the company, the home-inspired environment is designed to help visualize opportunities for consumers to grow indoors and outdoors throughout their gardening journey.