New Survey from Atkins Reveals More than Half of People Unintentionally Join Their Romantic Partner on a Weight Loss Journey
Simply Good Foods' (NASDAQ:SMPL) Atkins brand released a compelling survey revealing that 55% of people unconsciously join their partner's wellness journey. The study found that 47% of couples consider tackling wellness goals together as the ultimate relationship hack, with 66% reporting reduced relationship stress.
The survey also highlighted significant findings regarding GLP-1 medications, where 55% of GLP-1 users reported their partners unintentionally lost weight, and 61% of non-GLP-1 users adopted their partner's eating habits. Additionally, 70% of respondents increased their exercise when their partner did, though 29% cited their partner as the main obstacle due to keeping unhealthy snacks at home.
Simply Good Foods' (NASDAQ:SMPL) marchio Atkins ha pubblicato un sondaggio interessante che rivela come il 55% delle persone segua inconsciamente il percorso di benessere del proprio partner. Lo studio ha evidenziato che il 47% delle coppie considera affrontare insieme gli obiettivi di benessere come la strategia definitiva per migliorare la relazione, con il 66% che ha riportato una riduzione dello stress nella coppia.
Il sondaggio ha inoltre messo in luce risultati importanti riguardo ai farmaci GLP-1: il 55% degli utilizzatori di GLP-1 ha riferito che il proprio partner ha perso peso involontariamente, mentre il 61% di chi non usa GLP-1 ha adottato le abitudini alimentari del proprio partner. Inoltre, il 70% degli intervistati ha aumentato l'attività fisica quando l'ha fatto il partner, anche se il 29% ha indicato il partner come principale ostacolo a causa della presenza di snack poco salutari in casa.
Simply Good Foods' (NASDAQ:SMPL) marca Atkins publicó una encuesta reveladora que muestra que el 55% de las personas se unen inconscientemente al camino de bienestar de su pareja. El estudio encontró que el 47% de las parejas consideran que alcanzar metas de bienestar juntos es el mejor truco para la relación, y el 66% reportó una reducción en el estrés de la relación.
La encuesta también destacó hallazgos importantes sobre los medicamentos GLP-1, donde el 55% de los usuarios de GLP-1 reportaron que sus parejas perdieron peso sin querer, y el 61% de los que no usan GLP-1 adoptaron los hábitos alimenticios de su pareja. Además, el 70% de los encuestados aumentó su ejercicio cuando su pareja lo hizo, aunque el 29% señaló a su pareja como el principal obstáculo debido a mantener snacks poco saludables en casa.
Simply Good Foods' (NASDAQ:SMPL)의 Atkins 브랜드가 발표한 설문조사에 따르면, 55%의 사람들이 무의식적으로 파트너의 웰니스 여정에 동참하는 것으로 나타났습니다. 연구 결과, 47%의 커플이 웰니스 목표를 함께 달성하는 것을 최고의 관계 전략으로 여기며, 66%는 관계 스트레스가 줄었다고 보고했습니다.
또한 설문조사는 GLP-1 약물과 관련된 중요한 결과를 밝혔는데, GLP-1 사용자 중 55%가 파트너가 의도치 않게 체중이 감소했다고 보고했으며, GLP-1 비사용자 중 61%는 파트너의 식습관을 따라 했습니다. 게다가 응답자의 70%는 파트너가 운동할 때 운동량이 늘었지만, 29%는 집에 건강하지 않은 간식을 두는 파트너를 주요 장애물로 꼽았습니다.
Simply Good Foods' (NASDAQ:SMPL), marque Atkins, a publié une enquête révélatrice montrant que 55% des personnes suivent inconsciemment le parcours bien-être de leur partenaire. L'étude a révélé que 47% des couples considèrent que poursuivre ensemble des objectifs de bien-être est le meilleur atout pour la relation, avec 66% rapportant une réduction du stress relationnel.
L'enquête a également mis en avant des résultats importants concernant les médicaments GLP-1 : 55% des utilisateurs de GLP-1 ont indiqué que leur partenaire avait perdu du poids involontairement, et 61% des non-utilisateurs ont adopté les habitudes alimentaires de leur partenaire. De plus, 70% des répondants ont augmenté leur activité physique lorsque leur partenaire l'a fait, bien que 29% aient cité leur partenaire comme principal obstacle en raison de la présence de snacks malsains à la maison.
Simply Good Foods' (NASDAQ:SMPL) Marke Atkins veröffentlichte eine aufschlussreiche Umfrage, die zeigt, dass 55% der Menschen unbewusst die Wellness-Reise ihres Partners mitmachen. Die Studie ergab, dass 47% der Paare das gemeinsame Verfolgen von Wellness-Zielen als den ultimativen Beziehungstrick ansehen, wobei 66% einen reduzierten Beziehungsstress berichteten.
Die Umfrage hob auch wichtige Erkenntnisse zu GLP-1-Medikamenten hervor: 55% der GLP-1-Anwender gaben an, dass ihre Partner unbeabsichtigt Gewicht verloren, und 61% der Nicht-GLP-1-Anwender übernahmen die Essgewohnheiten ihres Partners. Zudem steigerten 70% der Befragten ihre Bewegung, wenn ihr Partner dies tat, obwohl 29% den Partner als Haupthindernis nannten, da dieser ungesunde Snacks zu Hause aufbewahrt.
- Survey reveals strong brand engagement and market understanding
- Research demonstrates product relevance in growing GLP-1 market segment
- Partnership with influential reality TV couple enhances brand visibility
- 29% of partners cited as obstacles to weight loss progress
- No direct financial or sales metrics provided
Couples unexpectedly adopt eating and lifestyle habits by proxy as one partner's journey to wellness becomes a win for both!
According to Atkins' survey, nearly half (47 percent) of couples who tackle wellness goals together call it the "ultimate relationship hack," with benefits extending past the scale. Sixty-six percent of respondents say adopting healthier habits together reduces relationship stress. A shared focus on wellness also strengthens physical connections and can lead to a more fulfilling intimate relationship: Sixty-two percent of partners who prioritize wellness as a team have more sex because they feel more confident.
When looking at GLP-1 medications, Atkins found that their impact goes beyond the individual taking them. Fifty-five percent of people on GLP-1s say their partner also unintentionally lost weight, and nearly 61 percent of non-GLP-1 users adopted their GLP-1 using partner's eating habits by proxy. This is a powerful example of weight loss mirroring and highlights how lifestyle changes initiated by one partner can integrate into the household and result in shared benefits.
"This research underscores how deeply connected our wellness journeys are to our relationships, sometimes without us even realizing it," said Ryan Thomas, Senior Vice President and General Manager of Atkins. "When one partner focuses on health, we can clearly see the ripple effect that benefits both individuals. For those looking to jumpstart or maintain their journey, Atkins is here to help with our array of high protein, low carb lifestyle recipes and products that make weight management easy and delicious."
Romantic partners can provide some of the strongest support on the path to wellness, with 59 percent of couples claiming their partner is most or very influential in their journey. When one person began exercising more, their partner also followed suit (70 percent). However, partners can also present a challenge for some couples: Twenty-nine percent of partners are the top culprit in derailing progress due to keeping unhealthy snacks at home. But with everything from protein cookies and gummy bears to frozen meals and breakfast bars, Atkins offers a variety of products and recipes to make any journey tasty and satisfying.
Atkins has partnered with reality TV couple Sean and Catherine Lowe, who are proof that wellness is better (and easier!) when done together, to further highlight that wellness isn't a solo journey.
"After more than 10 years of marriage, we know how easily couples pick up each other's wellness behaviors – from pregnancy weight gain to holiday indulging," said Catherine Lowe. "That's why we lean on each other and Atkins to keep healthy habits going. When one of us makes a positive change, it naturally inspires the other – and Atkins' high protein, low-carb offerings make it so much easier to stay on track together."
"We're excited to partner with Akins because their products naturally fit with how we live," said Sean Lowe. "Having tasty, high-protein, low-carb snacks and recipes on hand help us make better choices without feeling like we're sacrificing anything – and supporting each other along the way keeps us motivated!"
To learn more about Atkins and its portfolio of offerings, please visit atkins.com.
Survey Methodology: In May 2025, Atkins Nutritional commissioned a national US study of cohabitating couples among 1032 US adults, via online survey with independent research firm Reputation Leaders, where one or both were on a wellness and weight loss journey. To participate, respondents and they and/or their partner were taking actions specifically with weight loss in mind, including their use of GLP-1 medications, and asked about their experiences and perceptions of their or their partners wellness and weight loss journey.
About The Simply Good Foods Company
The Simply Good Foods Company (Nasdaq: SMPL), headquartered in Denver, Colo., is a highly-focused food company with a product portfolio consisting primarily of nutrition bars, ready-to-drink shakes, sweet and salty snacks and confectionery products marketed under the Atkins™, OWYN™, and Quest™ brands. Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with investment opportunities in the snacking space and broader food category. Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Please visit http://www.thesimplygoodfoodscompany.com.
About the Atkins™ Brand
Over the past 50 years, the Atkins brand has become an iconic American brand rooted in the nutritional principles of reducing sugar and carbohydrates, and using protein and good fats. Grounded in science and more than 100 clinical studies, the Atkins lifestyle has helped millions of people achieve their personal weight management and health goals. Atkins portfolio of products includes nutritional bars, ready-to-drink shakes, confectionary treats, and snacks to support the Atkins lifestyle, with free access to all of our tools, such as the website, 1600+ recipes, and more. Atkins products are available online at Atkins.com, through e-commerce, and in more than 43,000 locations throughout the U.S. and internationally. To learn more about Atkins, visit www.atkins.com.
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SOURCE Simply Good Foods Co.
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