Similarweb Ltd Stock Price, News & Analysis

Similarweb (NYSE: SMWB) announced Web Intelligence 4.0 on October 15, 2025, an AI‑powered competitive intelligence platform that uses daily updated real user behavior data to map digital markets and competitor positions.

Key capabilities include AI Brand Visibility, AI Chatbot Traffic, AI Trend Analyzer, AI Strategist, and a Model Context Protocol to integrate Similarweb data into enterprise AI applications. The release also expands self‑service enrollment for entrepreneurs and keeps broader product families like App Intelligence and Shopper Intelligence accessible.

Similarweb (NYSE: SMWB) has released its Global State of Ecommerce 2025 report, revealing significant shifts in online shopping trends. While ecommerce website visits declined by 1%, app-based shopping sessions surged 13% year-over-year.

The report highlights that AI chatbots are emerging as valuable traffic sources, with ChatGPT referrals showing an 11.4% conversion rate compared to 5.3% from organic search. Marketplace giants like Amazon (1.3M monthly visitors) and Temu (314.9M visitors) are consolidating web traffic, while specialized beauty and luxury stores show modest growth against declining trends in home, fashion, and electronics sectors.

Notable performers include Temu, growing 56.9% despite US tariff challenges, and specialized stores like Quince and Farm Rio, achieving 130.9% and 311.8% growth in web visitors and app MAUs respectively.

Similarweb (NYSE: SMWB) has launched its new Model Context Protocol (MCP) Server, an AI infrastructure tool designed to integrate digital intelligence directly into AI workflows. The platform enables AI systems to access Similarweb's comprehensive data on traffic, keywords, and app performance.

The MCP Server offers seamless integration with AI platforms like Claude, n8n, and Cursor, with no-code capabilities through Zapier. The tool helps create AI agents that can analyze keyword gaps, improve digital presence, and transform search intelligence into content strategies. Benjamin Seror, Cofounder and Chief Product Officer, emphasized this launch as a strategic move to make digital intelligence AI-native and establish Similarweb as the essential data layer for AI-driven growth.

Similarweb (NYSE: SMWB), a digital data and market intelligence company, announced that CFO Jason Schwartz will depart after 10 years of service. During his tenure, Schwartz helped transform Similarweb from a $20 million revenue startup to a NYSE-listed, profitable company.

The company has initiated a search for a new CFO, with Schwartz continuing in his role until a successor is appointed. CEO Or Offer confirmed the company's strong Q2 financial results, which exceeded expectations with positive non-GAAP operating profit. Similarweb reaffirmed its Q3 targets and full-year guidance, emphasizing its focus on AI innovation, enterprise expansion, and sustainable growth.

Similarweb (NYSE: SMWB), a digital market intelligence company, has announced the appointment of Tamar Rapaport-Dagim to its Board of Directors. Rapaport-Dagim, who currently serves as the Chief Financial Officer and Chief Operating Officer of Amdocs (NASDAQ: DOX), brings extensive experience in finance and operations within the technology sector.

Rapaport-Dagim's appointment, confirmed during Similarweb's annual general meeting, adds significant expertise to the board. She has been Amdocs' CFO since 2007 and COO since 2018, with prior experience as CFO of Emblaze and various finance positions at Teledata Networks. She holds an MBA and a Bachelor's degree in accounting and economics from Tel Aviv University.

Similarweb (NYSE:SMWB) has been awarded the prestigious "Best Overall Marketing Analytics Solution" at the 8th annual MarTech Breakthrough Awards. The company's Digital Intelligence platform provides comprehensive analytics covering 200 million websites, 20 million companies, and 7 billion search keywords across 190 countries.

The platform has recently enhanced its capabilities with the GenAI Intelligence Toolkit, enabling marketers to track brand visibility, sentiment, and AI traffic patterns. The solution helps marketing teams benchmark performance, analyze competitors, and make data-driven decisions in the evolving digital landscape.

Similarweb (NYSE:SMWB), a digital data and analytics company, reported strong Q2 2025 results with revenue reaching $71.0 million, up 17% year-over-year. The company achieved positive non-GAAP operating profit of $2.4 million and free cash flow of $2.7 million.

Notable highlights include 18% growth in customer base to 5,951, with Gen AI and LLM training revenues contributing 8% of Q2 revenues. The company's remaining performance obligations (RPO) grew 26% to $273.8 million. For FY 2025, Similarweb projects revenue between $285.0-$288.0 million, representing approximately 15% growth.

Similarweb (NYSE: SMWB), a digital data and web analytics leader, has scheduled its Q2 2025 financial results announcement for August 12, 2025, after NYSE market close. The company will host a conference call to discuss the results on August 13, 2025, at 8:30 a.m. EST.

Investors can access the live webcast through Similarweb's Investor Relations website at ir.similarweb.com. The conference call will also be available via telephone at (877) 407-0726 (toll-free) and (201) 689-7806 (international). An archived version of the webcast will be available on the company's website following the call.

Similarweb (NYSE:SMWB) has launched its GenAI Intelligence Toolkit, a comprehensive solution that combines AI Brand Visibility and AI Traffic analytics. The toolkit enables companies to track their brand representation across AI platforms and measure AI-generated traffic to their websites.

According to Similarweb data, AI platforms including ChatGPT, Gemini, Perplexity, Grok, and CoPilot generated over 1.1 billion referral visits in June 2025, marking a 357% year-over-year increase. The toolkit allows businesses to connect visibility with traffic data, benchmark against competitors, and gain deeper consumer insights through detailed AI queries.

The solution has received positive feedback from customers including Rover, Anything is Possible agency, and Displate.com, who highlight its value in understanding AI-driven traffic and brand visibility in the evolving digital landscape.