Similarweb Ltd. reports company developments tied to its digital data, web analytics, app analytics and market intelligence business. News commonly covers financial results, annual reporting, subscription trends, product launches and the use of Similarweb datasets in AI, competitive intelligence, ecommerce analysis and alternative data workflows.
Recurring updates include new analytics products such as AI Studio and Retail Intelligence, data-distribution relationships for investment research platforms, and governance changes involving the board and finance leadership. Company releases also describe how Similarweb's web, app, shopper behavior and digital performance data are packaged for enterprises, brands, retailers and financial-market users.
Similarweb (SMWB) appointed Michael Akkerman chief executive officer effective November 2, 2026, succeeding founder Or Offer. Offer’s decision to step down after close to two decades as CEO was previously announced in May 2026. He will remain involved during a transition period to support Akkerman and the board.
Akkerman currently serves as chief business officer of Digital Turbine (APPS), overseeing sales, partnerships, marketing, product and business operations. He previously led go-to-market functions at data.ai and held product and strategy leadership at Cardlytics (CDLX). He also held senior commercial roles at Uber (UBER) and Pinterest (PINS). Akkerman will lead Similarweb from its New York office. Similarweb said the appointment does not change its strategy, operations or financial outlook.
Similarweb (SMWB) has released its State of Ecommerce 2026 report, highlighting how AI, apps and mobile devices are reshaping online shopping behavior.
The report finds that direct referrals from dedicated AI platforms grew by more than 200% year over year but still generate less traffic than search. However, AI buying recommendations can give a recommended brand up to a 2‑to‑1 purchase advantage over competitors, and 89% of shoppers who use AI in research also use search. Overall ecommerce website traffic is up 6.8% year over year, while ecommerce app sessions are growing at roughly 1.3x the rate of web visits, and 86.5% of U.S. consumers say they primarily shop on a smartphone or tablet.
Within marketplaces, U.S. unit sales of clothing, shoes and jewelry are up 33.7%, compared with 1.5% growth in electronics. A Statista forecast in the report projects global B2C ecommerce revenue to exceed 4.9 trillion U.S. dollars by 2030, more than 27% above 2026.
NIQ (NIQ) and Similarweb (SMWB) are collaborating on an Agentic Commerce Measurement solution to quantify how AI-driven discovery influences consumer intent, product visibility, traffic, conversion and verified online sales, with an initial release planned for Q4 2026.
The solution will combine NIQ’s product intelligence, consumer behavior data and retail sales measurement with Similarweb’s digital signals from generative AI platforms and AI-influenced journeys. Initial measurement will cover five areas: consumer intent, agentic shelf visibility, product content readiness, AI-driven traffic and AI-driven conversion, across leading AI discovery platforms such as ChatGPT, Gemini, Google AI Mode, Perplexity and Claude.
Similarweb (NYSE: SMWB) launched a new Ad Intelligence data set, AI Ads, giving advertisers competitive visibility into ad placements across ChatGPT, Google AI Mode, and Google AI Overviews. The tool offers an Ads Gallery showing which ads run, in what context, and for which markets, based on real user panel conversations rather than synthetic prompts.
According to Similarweb, 26% of ChatGPT responses already carry sponsored ads, nearly 30% of ad-eligible Google AI Mode queries show ads, and over 40% of Google searches trigger an AI Overview, which often includes advertising. The company plans future releases adding share of voice, ad categories, and conversational intent metrics.
Similarweb (NYSE: SMWB) reported Q2 2026 revenue of $77.2 million, up 9% year-over-year and above guidance, with its first-ever positive GAAP operating profit of $0.7 million (1% margin). Non-GAAP operating profit rose to $6.5 million (8% margin), and non-GAAP net income reached $5.2 million.
The company highlighted strong AI-related demand, signing three multi-year enterprise contracts totaling ~$60 million in contract value and surpassing $300 million ARR. Overall NRR was 100%, RPO increased 26% to $345.3 million, and normalized free cash flow was $8.7 million. Similarweb raised FY 2026 guidance to $314–318 million revenue and $24–26 million non-GAAP operating profit, and guided Q3 2026 revenue to $80.5–82.5 million with non-GAAP operating profit of $7.5–9.5 million.
Similarweb (NYSE: SMWB) announced it will release its second quarter 2026 financial results for the period ended June 30, 2026, before the market opens on Wednesday, August 12, 2026.
Management will host a conference call on August 12, 2026, at 8:30 a.m. EDT to discuss business and financial results. The live webcast will be available on Similarweb’s Investor Relations website, with an archived replay accessible afterward. Investors can also join by phone at (833) 419-0865 (toll-free) or +1 (785) 838-9333 (international), using Conference ID SMWB2Q26.
Similarweb (NYSE: SMWB) reported that its Annual Recurring Revenue has surpassed $300 million and announced two new multi-year enterprise contracts, each with seven-figure ARR. Together, these deals total about $47 million in Total Contract Value to be recognized over three years.
The contracts, signed in Q2 2026 with AI-driven companies and large global enterprises, support Similarweb’s confidence in its full-year 2026 guidance. They are separate from large contracts deferred from Q4 2025, one of which was signed in Q1 2026.
Similarweb (NYSE: SMWB) announced an expanded collaboration with Perplexity, integrating Similarweb’s digital market, consumer behavior, and competitive intelligence data directly into Perplexity Computer AI workflows.
The partnership supports AI-powered research, marketing analysis, and strategic decision-making, and advances Similarweb’s “Similarweb. Everywhere you work.” strategy of embedding its intelligence across AI tools.
Similarweb (NYSE: SMWB) announced that its board has begun a formal search for the company’s next CEO as part of a planned succession process. Founder and CEO Or Offer intends to transition out of the role, with the leadership change expected to be completed by mid‑2027.
Offer will remain CEO through the search and a transition period and stay focused on executing strategy. The board is engaging a leading executive search firm. There is no change to Similarweb’s strategy, operations, or financial outlook, and Q1 2026 results will be reported today.
Similarweb (NYSE: SMWB) and Manus expanded their data integration, giving Manus Pro AI agents access to more Similarweb digital marketing metrics, including keywords, search traffic, referrals, landing pages, and popular pages.
Manus Pro users also gain access to Similarweb MCP Server options for deeper, license-based data use.