SharkNinja Brings Its All-Star Neighbors and Fans Home for the Holidays
SharkNinja (NYSE: SN) unveiled the final spot in its first holiday campaign, featuring four global brand ambassadors.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
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Created by SharkNinja’s in-house Creative Labs team and produced by Studio 99, the holiday campaign builds on SharkNinja’s Neighbors series, which debuted in 2025 with
“Every group of friends has that one home where everyone ends up,” said Michelle Crossan-Matos, Chief Brand & Experience Officer of SharkNinja. “You come over for a drink, someone starts cooking, and suddenly you’re staying for dinner. Our fans bring that energy to their homes every day, and our products are part of what makes those moments happen. David’s friends get a little too comfortable, but that’s the fun of it—when there’s no home like a SharkNinja home, who wants to leave?”
SharkNinja’s Neighborhood extends well beyond its famous residents. Fans make their own SharkNinja homes every day—and share what they love about them, from favorite recipes and cleaning tips to their latest glow-ups. They convince friends to try the products they swear by, turning that fandom into virality and bringing more people into the SharkNinja Community. Already this year, SharkNinja’s brand and creator content has generated more than 19 billion impressions across more than 200,000 posts, while more than 500,000 pieces of user-generated content mention its brands.
To give fans more ways to participate, SharkNinja recently introduced First Fans for employees and SharkNinja Storytellers for consumers. The programs invite fans to share their product experiences, with opportunities to earn rewards, commissions, and perks, as applicable. Together, these communities advance SharkNinja’s mission of positively impacting people’s lives every day, in every home around the world.
Visit SharkNinja.com to watch the final holiday spot and explore holiday gifting inspiration. Share your own holiday moments with #SharkNinjaHoliday or apply to SharkNinja Storytellers at storytellers.sharkninja.com.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.
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SharkNinja Contacts
Public Relations: PR@SharkNinja.com
Investor Relations: IR@SharkNinja.com
Source: SharkNinja