Snail Games Advances Multi-Label Publishing Strategy with New Milestones, Events, and Upcoming Releases

Rhea-AI Summary

Snail Games (NASDAQ:SNAL) announced significant milestones across its publishing portfolio. The company reported that ARK: Survival Evolved sold 1.2 million units in Q2 2025, achieving a peak DAU of 258,000 players. The company released an updated ARK DevKit on Epic Games Store and launched Robots at Midnight on PlayStation.

Key upcoming releases include Honeycomb: The World Beyond on November 6, 2025, Rebel Engine showcasing at PAX West, and The Fame Game: Welcome to Hollywood launching on Steam on September 4, 2025. These developments demonstrate Snail's multi-label publishing strategy across various gaming genres and platforms.

Positive

• ARK: Survival Evolved achieved strong sales of 1.2 million units in Q2 2025
• Peak daily active users (DAU) reached 258,000 for ARK: Survival Evolved
• Multi-platform expansion with new PlayStation launch for Robots at Midnight
• Diversified portfolio across multiple genres and markets

Negative

• None.

Insights

Gaming Industry Analyst

Snail Games demonstrates portfolio strength with 1.2M ARK units sold in Q2, new game launches, and a diversified multi-label strategy.

Snail Games is executing a comprehensive multi-platform strategy with several noteworthy developments across its gaming portfolio. The standout metric is ARK: Survival Evolved selling 1.2 million units in Q2 2025 with peak daily active users exceeding 258,000 - impressive figures for a mature title, suggesting effective monetization through the Aquatica DLC and community engagement via the updated ARK DevKit.

The company's platform expansion continues with action-RPG Robots at Midnight launching on PlayStation with a 30% promotional discount across all platforms. This cross-platform strategy maximizes revenue potential while using tactical discounting to drive initial adoption.

Snail's product pipeline is strategically diversified across gaming segments: the November 6th release date for survival sandbox Honeycomb: The World Beyond targets the evergreen survival genre; Rebel Engine appeals to the retro-shooter enthusiast market; while The Fame Game: Welcome to Hollywood (launching September 4th) extends into interactive narrative experiences - a growing segment with typically lower development costs and higher margins.

This multi-label approach allows Snail to spread risk across various market segments while leveraging partnerships with international developers like Frozen Way and Latin American-based Seven Leaf Clover to access diverse creative talent without the overhead of full in-house development. The company's presence at major industry events like Gamescom and PAX West further amplifies these releases, maximizing marketing efficiency through concentrated industry and media exposure.

CULVER CITY, Calif., Aug. 28, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, today highlighted a series of portfolio milestones across its publishing labels. These developments underscore the Company’s ability to activate across multiple platforms, genres, and industry events, reinforcing Snail’s ongoing strategy of broad market engagement and growth.

Snail Games alongside Studio Sirens released the updated ARK DevKit on Epic Games Store, empowering creators with the tools necessary to sustain and expand user-generated content following the launch of ARK: Aquatica DLC. With ARK: Survival Evolved selling approximately 1.2 million units in the second quarter of 2025 and reaching a peak DAU of over 258,000, supporting a robust pipeline of community driven experiences aims to further strengthen the title’s ecosystem and extend its lifecycle even further.

Additionally, starting today, action-adventure rpg Robots at Midnight will debut on PlayStation. Known for its combat, immersive environments, and distinct difficulty modes, the title serves as an ideal entry point for players new to souls-like mechanics and is set to capture a broader audience through this new platform launch. To drive player adoption, Robots at Midnight will launch with a 30% promotional discount across PlayStation, Steam, and Xbox platforms.

At Gamescom 2025, Snail Games, in collaboration with Frozen Way, presented Honeycomb: The World Beyond, a survival sandbox title currently in development, with a hands-on demo for players and media. A new trailer also highlighted how NVIDIA technology is being utilized to enhance gameplay and performance. In addition, Frozen Way confirmed a release date of November 6, 2025, for Honeycomb: The World Beyond, marking a major milestone in the project’s development timeline.

Snail’s indie branch Wandering Wizard, in collaboration with Latin American based developers Seven Leaf Clover, will showcase Rebel Engine at PAX West this week. A hyperkinetic “boomer shooter,” Rebel Engine combines high-speed gunplay with devastating melee combos to deliver a modern twist on retro-inspired action. By partnering with international development talent, Snail Games continues to highlight the growing influence of the Latin American gaming sector while reinforcing the Company’s broader commitment to supporting creative voices across global markets.

In addition, Snail Games’ Interactive Films label will launch a new Steam title, The Fame Game: Welcome to Hollywood, on September 4, 2025. This full-motion video experience taps into the growing demand for narrative-driven, interactive entertainment, further positioning Snail to capture audiences beyond traditional gaming segments and expand into new categories of digital engagement.

Together, these milestones reflect the strength of Snail’s multi-label publishing strategy, demonstrating the Company’s ability to deliver across multiple genres, platforms, and regions. By engaging in global showcases, high-profile collaborations, and diverse publishing partnerships, Snail continues to broaden its market presence and reinforce its long-term growth strategy.

About Snail, Inc.
Snail, Inc. (Nasdaq: SNAL) is a leading, global independent developer and publisher of interactive digital entertainment for consumers around the world, with a premier portfolio of premium games designed for use on a variety of platforms, including consoles, PCs, and mobile devices. For more information, please visit: https://snail.com/.

Forward-Looking Statements

This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “may,” “predict,” “continue,” “estimate” and “potential,” or the negative of these terms or other similar expressions. Forward-looking statements appear in a number of places in this press release and in our public filings with the SEC and include, but are not limited to, statements regarding the growing influence of the Latin American gaming sector, the growing demand for narrative-driven, interactive entertainment and the strength of Snail’s multi-label publishing strategy, demonstrating the Company’s ability to deliver across multiple genres, platforms, and regions. You should carefully consider the risks and uncertainties described in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed by the Company with the SEC on March 26, 2025 and other documents filed by the Company from time to time with the SEC, including the Company’s Forms 10-Q filed with the SEC. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.

Investor Contact:
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
SNAL@gateway-grp.com

FAQ

What were ARK: Survival Evolved's sales numbers for Q2 2025?

ARK: Survival Evolved sold 1.2 million units in Q2 2025 and reached a peak daily active user count of 258,000.

When is Snail Games (SNAL) releasing Honeycomb: The World Beyond?

Honeycomb: The World Beyond is scheduled for release on November 6, 2025.

What new platforms is Robots at Midnight launching on?

Robots at Midnight is launching on PlayStation with a 30% promotional discount across PlayStation, Steam, and Xbox platforms.

When is The Fame Game: Welcome to Hollywood releasing on Steam?

The Fame Game: Welcome to Hollywood is set to launch on Steam on September 4, 2025.

What games will Snail Games showcase at PAX West 2025?

Snail Games will showcase Rebel Engine, a hyperkinetic 'boomer shooter' developed in collaboration with Latin American developer Seven Leaf Clover.