Snail Games Announces Participation in the 2025 Steam Autumn Sale Lowering Cost Entry For ARK: Survival Ascended, Bellwright, and Indie Portfolio
Snail Games (NASDAQ: SNAL) announced its participation in the 2025 Steam Autumn Sale from September 29 to October 6, 2025. The company will offer significant discounts across its gaming portfolio, including a 50% discount on ARK: Survival Ascended and varying discounts on other titles like Bellwright (20% off) and West Hunt (50% off).
The announcement follows Snail's successful Steam Publisher Sale in June, where ARK: Survival Evolved saw remarkable growth with 3.8x total units sold, a 3,022% increase in average daily sales compared to previous months in 2025, and peak concurrent players reaching 65,885.
Snail Games (NASDAQ: SNAL) ha annunciato la sua partecipazione alla Steam Autumn Sale 2025, dal 29 settembre al 6 ottobre 2025. L'azienda offrirà notevoli sconti su tutto il suo portfolio di giochi, incluso uno sconto del 50% su ARK: Survival Ascended e sconti vari su altri titoli come Bellwright (20% di sconto) e West Hunt (50% di sconto).
L'annuncio segue il successo della Steam Publisher Sale di Snail a giugno, durante la quale ARK: Survival Evolved ha registrato una crescita notevole: 3,8x nel totale delle unità vendute, un aumento del 3.022% della media delle vendite giornaliere rispetto ai mesi precedenti del 2025, e un picco di giocatori contemporanei arrivato a 65.885.
Snail Games (NASDAQ: SNAL) anunció su participación en la Steam Autumn Sale 2025, que se celebrará del 29 de septiembre al 6 de octubre de 2025. La empresa ofrecerá descuentos significativos en su portafolio de juegos, incluido un 50% de descuento en ARK: Survival Ascended y descuentos variables en otros títulos como Bellwright (20% de descuento) y West Hunt (50% de descuento).
El anuncio sigue al exitoso Steam Publisher Sale de Snail en junio, donde ARK: Survival Evolved registró un crecimiento notable: 3,8 veces el total de unidades vendidas, un incremento del 3.022% en las ventas diarias promedio respecto a meses anteriores de 2025 y un pico de jugadores simultáneos de 65.885.
Snail Games (NASDAQ: SNAL) 는 2025년 Steam Autumn Sale에 2025년 9월 29일부터 10월 6일까지 참가한다고 발표했습니다. ARK: Survival Ascended에 50% 할인을 포함해 Bellwright(20% 할인)와 West Hunt(50% 할인) 등 다른 타이틀에도 다양한 할인을 제공할 예정입니다.
이번 발표는 6월 Snail의 Steam Publisher Sale 성공에 따른 것으로, ARK: Survival Evolved의 판매가 총 판매량의 3.8배 증가, 2025년 전월 대비 일일 평균 판매 증가율 3,022%, 동시 접속 최고치 65,885명에 도달하는 등 눈에 띄는 성장세를 기록했습니다.
Snail Games (NASDAQ: SNAL) a annoncé sa participation à la Steam Autumn Sale 2025, qui se déroulera du 29 septembre au 6 octobre 2025. L'entreprise proposera des réductions importantes sur l'ensemble de son catalogue de jeux, dont une remise de 50% sur ARK: Survival Ascended et des réductions variables sur d'autres titres comme Bellwright (20% de réduction) et West Hunt (50% de réduction).
Cette annonce fait suite au succès de la Steam Publisher Sale de Snail en juin, où ARK: Survival Evolved a connu une croissance remarquable avec 3,8 fois le nombre total d'unités vendues, une augmentation de 3 022% des ventes quotidiennes moyennes par rapport aux mois précédents de 2025, et un pic de joueurs simultanés atteignant 65 885.
Snail Games (NASDAQ: SNAL) hat seine Teilnahme an der Steam Autumn Sale 2025 vom 29. September bis zum 6. Oktober 2025 angekündigt. Das Unternehmen wird bedeutende Rabatte auf sein gesamtes Spieleportfolio anbieten, darunter 50 % Rabatt auf ARK: Survival Ascended und unterschiedliche Rabatte auf andere Titel wie Bellwright (20 % Rabatt) und West Hunt (50 % Rabatt).
Die Ankündigung folgt auf Snails erfolgreichen Steam Publisher Sale im Juni, bei dem ARK: Survival Evolved bemerkenswertes Wachstum verzeichnete: 3,8-fache Gesamtverkäufe, eine Steigerung der durchschnittlichen täglichen Verkäufe um 3.022% im Vergleich zu früheren Monaten im Jahr 2025 und einem Höchstwert an gleichzeitigen Spielern von 65.885.
Snail Games (NASDAQ: SNAL) أعلنت عن مشاركتها في تخفيضات Steam Autumn Sale 2025 من 29 سبتمبر إلى 6 أكتوبر 2025. ستقدم الشركة خصومات كبيرة عبر محفظة ألعابها، بما في ذلك خصم 50% على ARK: Survival Ascended وخصومات متفاوتة لعناوين أخرى مثل Bellwright (20%) وWest Hunt (50%).
يأتي هذا الإعلان عقب نجاح بيع الناشر في Steam من Snail في يونيو، حيث شهدت ARK: Survival Evolved نمواً ملحوظاً مع بيع 3.8x لعدد الوحدات الإجمالي، وزيادة قدرها 3,022% في المبيعات اليومية المتوسطة مقارنةً بالشهور السابقة من 2025، وبلغت ذروة اللاعبين المتزامنين 65,885.
Snail Games (NASDAQ: SNAL) 宣布将参与 2025 年 Steam 秋季促销，活动时间为 2025 年 9 月 29 日至 10 月 6 日。公司将在其游戏阵容中提供大幅折扣，包括 ARK: Survival Ascended 的 50% 折扣，以及 Bellwright（20% 折扣）和 West Hunt（50% 折扣）等其他游戏的不同折扣。
此公告紧随 Snail 于六月的 Steam 发行商促销的成功，ARK: Survival Evolved 在总销量上实现了 3.8 倍 的增长，较 2025 年前几个月的日均销售额上涨了 3,022%，并且峰值并发玩家达到 65,885。
- Previous Steam sale resulted in 3.8x increase in total units sold for ARK: Survival Evolved
- ARK: Survival Evolved saw 3,022% increase in average daily sales during last sale
- Bellwright has accumulated over 1 million Steam wishlists
- Peak concurrent players reached 65,885 during recent Steam Publisher Sale
- None.
Insights
Snail's strategic use of Steam sales has historically boosted game performance significantly, with previous promotions driving 3,022% sales increases.
Snail Games' participation in the upcoming Steam Autumn Sale represents a calculated approach to lifecycle management across their diverse portfolio. Their strategy employs differentiated discount tiers tailored to each product's market position: mature flagship ARK: Survival Ascended (50% off), early access Bellwright with over 1 million wishlists (20% off), and various indie titles at different discount points (19%-50%).
The company is leveraging historical success with this approach, evidenced by the impressive metrics from their June publisher sale when ARK: Survival Evolved saw 3.8x increase in total units and a remarkable 3,022% increase in average daily sales compared to prior months in 2025. Peak concurrent players reached 65,885 during that event.
This balanced promotional approach serves multiple business objectives: lowering acquisition costs for flagship titles to expand the ecosystem, increasing visibility for early access products still in development, and broadening exposure for indie publishing partners. The varied discount structure (19% to 50%) suggests Snail is selectively managing margin impact while prioritizing player acquisition and engagement across different product segments.
Particularly noteworthy is Bellwright's 1 million wishlist milestone, as wishlist counts are a key predictor of launch success on Steam. This promotion may accelerate conversions from wishlist to purchase while the title remains in early access, potentially improving its algorithm positioning ahead of its full release.
CULVER CITY, Calif., Sept. 26, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, announced its participation in this year’s Steam Autumn Sale, starting from September 29, 2025 through October 6, 2025. By featuring flagship titles, early access projects, and indie publishing partnerships, Snail aims to leverage this event as an opportunity to showcase portfolio depth, increase visibility, and potentially broaden its player base across multiple market segments.
Featured Discounts and Content Highlights:
- ARK: Survival Ascended –
50% Off – Jump into the ultimate dinosaur survival adventure at50% off and experience ARK like never before. - Bellwright –
20% Off – With over 1 million Steam wishlists, Bellwright remains in early access and may benefit from the visibility generated through seasonal events during its path to 1.0. - West Hunt –
50% Off – A social deduction party game that has developed its audience through visibility among multiplayer and streaming communities. - Survivor Mercs –
38% Off – An early access roguelite extraction shooter, where Snail anticipates that additional exposure during the sale may support community growth in advance of its 1.0 release. - Robots at Midnight –
30% Off – Designed as an accessible entry point into soulslike gameplay, the title combines immersive exploration, fast-paced combat, and a striking retro-futuristic setting. - Zombie Rollerz: The Last Ship –
19% Off – Stands out in the crowded roguelite and bullet heaven space by fusing tower defense strategy with bullet-dodging chaos, bringing a fresh twist to genre conventions through hybrid innovation.
Snail views seasonal promotions as a key element of its broader publishing strategy. During the recent Annual Steam Publisher Sale Event in June, significant discounts on many of its titles helped drive in-game engagement and sustained momentum throughout the month. Following the sale, ARK: Survival Evolved experienced a notable resurgence in both player engagement and sales, with over 3.8x total units sold, average daily sales increasing by 3,
For creators interested in collaborative opportunities please reach out to creatordirect@noiz.gg
About Snail, Inc.
Snail, Inc. (Nasdaq: SNAL) is a leading, global independent developer and publisher of interactive digital entertainment for consumers around the world, with a premier portfolio of premium games designed for use on a variety of platforms, including consoles, PCs, and mobile devices. For more information, please visit: https://snail.com/.
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “may,” “predict,” “continue,” “estimate” and “potential,” or the negative of these terms or other similar expressions. Forward-looking statements appear in a number of places in this press release and in our public filings with the SEC and include, but are not limited to, statements regarding the possibility that these seasonal promotions will reduce barriers to entry and our multifaceted approach has the potential to both diversify Snail’s player base and strengthen long-term engagement across out portfolio. You should carefully consider the risks and uncertainties described in the “Risk Factors” section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed by the Company with the SEC on March 26, 2025 and other documents filed by the Company from time to time with the SEC, including the Company's Forms 10-Q filed with the SEC. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
Investor Contact:
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
SNAL@gateway-grp.com
FAQ
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