Snail Inc. Positions U.S. Vertical Drama Division, Interactive Films, for Global Growth with International Short Drama Award Nomination
Snail (NASDAQ: SNAL) said its U.S. vertical drama arm, Interactive Films / Salty TV, submitted Hollywood Heartthrob to the International Short Drama Awards as part of a push to expand its U.S. hub for premium short-form storytelling.
The release notes Salty TV has published 67 short dramas, uses a paid-access, episodic monetization model, and highlights a $8 billion global short-drama market. In Q1 2025 the U.S. represented about 8% of downloads but 49% of global revenue, signaling a high-spend U.S. market and competitive growth opportunity for U.S.-based platforms.
Snail (NASDAQ: SNAL) ha dichiarato che la sua unità drama verticale statunitense, Interactive Films / Salty TV, ha presentato Hollywood Heartthrob agli International Short Drama Awards come parte di una spinta per espandere il suo hub statunitense per racconti premium in forma breve.
Il comunicato riporta che Salty TV ha pubblicato 67 cortometraggi, utilizza un modello di monetizzazione a pagamento, episodico, e mette in evidenza un mercato globale dei cortometraggi da 8 miliardi di dollari. Nel primo trimestre 2025 gli Stati Uniti hanno rappresentato circa l'8% dei download, ma il 49% dei ricavi globali, segnalando un mercato statunitense ad alto consumo e un'opportunità di crescita competitiva per le piattaforme statunitensi.
Snail (NASDAQ: SNAL) dijo que su brazo de drama vertical en EE. UU., Interactive Films / Salty TV, presentó Hollywood Heartthrob a los International Short Drama Awards como parte de un impulso para ampliar su centro estadounidense de narración premium en formato corto.
El comunicado señala que Salty TV ha publicado 67 dramas cortos, utiliza un modelo de monetización por acceso pagado y episódico, y destaca un mercado global de dramas cortos de 8 mil millones de dólares. En el primer trimestre de 2025, EE. UU. representó alrededor del 8% de las descargas, pero el 49% de los ingresos globales, lo que indica un mercado estadounidense de alto gasto y una oportunidad de crecimiento competitivo para plataformas con sede en EE. UU.
Snail (NASDAQ: SNAL)는 미국 현지 드라마 부문인 Interactive Films / Salty TV가 프리미엄 단편 스토리텔링 허브 확장을 위한 일환으로 Hollywood Heartthrob를 International Short Drama Awards에 제출했다고 밝혔다.
보도자료에 따르면 Salty TV는 67편의 짧은 드라마를 발표했고, 유료 구독형 에피소드 모델을 사용하며, 전 세계 짧은 드라마 시장이 80억 달러 규모임을 강조한다. 2025년 1분기 미국은 다운로드의 약 8%를 차지했지만 전 세계 매출의 49%를 차지해, 미국 기반 플랫폼에 고액 소비의 시장과 경쟁적 성장이 가능한 기회를 시사한다.
Snail (NASDAQ: SNAL) a déclaré que sa branche drama verticale américaine, Interactive Films / Salty TV, a soumis Hollywood Heartthrob aux International Short Drama Awards dans le cadre d'un effort visant à étendre son hub américain dédié au storytelling premium de courts formats.
Le communiqué précise que Salty TV a publié 67 courts métrages, utilise un modèle de monétisation payante et épisodique, et met en avant un marché mondial des courts-métrages de 8 milliards de dollars. Au premier trimestre 2025, les États-Unis représentaient environ 8 % des téléchargements mais 49 % des revenus mondiaux, ce qui indique un marché américain à forte dépense et une opportunité de croissance compétitive pour les plateformes basées aux États-Unis.
Snail (NASDAQ: SNAL) gab bekannt, dass seine US-Vertikal-Drama-Sparte Interactive Films / Salty TV Hollywood Heartthrob bei den International Short Drama Awards eingereicht hat, als Teil einer Bestrebung, seinen US-Hub für Premium-Short-Form-Storytelling zu erweitern.
Die Pressemitteilung weist darauf hin, dass Salty TV 67 Short Dramas veröffentlicht hat, ein kostenpflichtiges, episodisches Monetarisierungsmodell verwendet und einen 8-Milliarden-Dollar globalen Short-Drama-Markt hervorhebt. Im Q1 2025 repräsentierten die USA etwa 8 % der Downloads, aber 49 % des globalen Umsatzes, was auf einen hochverschlingten US-Markt und eine wettbewerbsfähige Wachstumschance für in den USA ansässige Plattformen hindeutet.
Snail (ناسداك: SNAL) قال إن ذراع الدراما العمودي الأمريكية، Interactive Films / Salty TV، قد قدم Hollywood Heartthrob إلى جوائز International Short Drama Awards كجزء من دفعة لتوسيع مركزها في الولايات المتحدة لرواية قصيرة مميزة.
تشير النشرة إلى أن Salty TV نشرت 67 دراما قصيرة، وتستخدم نموذج تحقيق الدخل مدفوع الأجر وتوزيعي حلقي، وتبرز سوق الدراما القصيرة العالمي بقيمة 8 مليارات دولار. في الربع الأول من 2025 مثلت الولايات المتحدة نحو 8% من التنزيلات لكن 49% من الإيرادات العالمية، مما يشير إلى سوق أمريكي عالي الإنفاق وفرصة نمو تنافسية للمنصات الأمريكية.
- $8B global short-drama market
- U.S. accounted for 49% of global short-drama revenue in Q1 2025
- Salty TV has released 67 short drama titles
- Red Talons won Best Fantasy at the 2025 Vertical Shorts Festival
- U.S. represented only 8% of global short-drama downloads (Q1 2025)
- U.S. market described as highly competitive, increasing distribution pressure
- Salty TV relies on a paid-access model which may limit free-user scale
With growing industry acclaim, Interactive Films strengthens its foothold in the
CULVER CITY, Calif., Oct. 31, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, today announced that its Vertical Entertainment division, Interactive Films, has submitted short drama Hollywood Heartthrob to the International Short Drama Awards. Following the success of Red Talons, which earned Best Fantasy at the 2025 Vertical Shorts Festival, the submission underscores Interactive Films’ growing recognition within the industry and reflects Snail’s ongoing strategy to strengthen creative partnerships and expand its U.S.-based hub for premium short-form storytelling that resonates across both domestic and international audiences.
Interactive Film’s Salty TV develops short, mobile-first dramas using a product-led approach that prioritizes storytelling craft and a paid-access model. Interactive Films have released 67 short film dramas, including licensed films from external organizations, under Satly TV. Each title is created with episode-level hooks and intentional conversion mechanics, subscription options, episodic purchases, and premium access tiers designed to reward engaged viewers and emphasize long-term audience relationships.
In just four years since the launch of vertical dramas, the genre’s market has surpassed
“Submitting Hollywood Heartthrob to the International Short Drama Award is about cultural leadership and practical partnership-building,” said Andres Porras, Production Manager at Interactive Films, “We want to help contribute to popularizing short-form drama in the U.S and position Salty TV as one of the domestic platforms ready to meaningfully connect international audiences and formats with the U.S.”
Salty TVs participation in the International Short Drama Award supports a clear market role; to be a leading U.S. vertical-drama platform that helps bridge the gap between strong international supply and growing domestic demand. By participating in awards and curated industry events, Salty TV aims to validate creative quality in front of festival curators and build relationships that accelerate global availability for premium short IPs.
About Snail, Inc.
Snail, Inc. (Nasdaq: SNAL) is a leading, global independent developer and publisher of interactive digital entertainment for consumers around the world, with a premier portfolio of premium games designed for use on a variety of platforms, including consoles, PCs, and mobile devices. For more information, please visit: https://snail.com/.
About Interactive Films LLC
Interactive Films (IF), a film and media subsidiary of Snail, Inc., was founded with the goal of reaching new audiences, engaging enthusiastic viewers, and telling stories across multiple formats. IF is also the catalyst behind SaltyTV, a specialized film application designed to produce and showcase compelling short-form vertical content. The SaltyTV app is available for download from the iOS App Store and the Google Play Store. For more information, please visit https://interactive-films.com/.
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “may,” “predict,” “continue,” “estimate” and “potential,” or the negative of these terms or other similar expressions. Forward-looking statements appear in a number of places in this press release and in our public filings with the SEC and include, but are not limited to, statements regarding Snail’s ability to contribute to popularizing short-form drama in the U.S and to be a leading U.S. vertical-drama platform that helps bridge the gap between strong international supply and growing domestic demand. You should carefully consider the risks and uncertainties described in the “Risk Factors” section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed by the Company with the SEC on March 26, 2025 and other documents filed by the Company from time to time with the SEC, including the Company's Forms 10-Q filed with the SEC. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
Investor Contact:
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
SNAL@gateway-grp.com
FAQ
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