Welcome to our dedicated page for Snap news (Ticker: SNAP), a resource for investors and traders seeking the latest updates and insights on Snap stock.
Snap Inc. reports developments tied to Snapchat, its visual messaging app, and to adjacent digital products including Bitmoji, Saturn, and Specs. Company news commonly covers advertising revenue, daily user trends, product and ad-format updates, augmented reality features, and the development of Specs through its wholly owned subsidiary, Specs Inc.
Recurring updates also include quarterly financial results, investor communications, strategic technology collaborations, stock repurchase authorizations, board appointments, and governance-related shareholder activity. The company’s news flow reflects its advertising-supported social platform, investments in augmented reality and intelligent eyewear, and capital allocation decisions for its Class A common stock.
Integral Ad Science (Nasdaq: IAS) expanded its measurement partnership with Snap (NYSE: SNAP) on Nov 4, 2025 to add Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps and Chat Feed ads.
The update enables IAS Total Media Quality coverage across all Snapchat ad formats and devices, including Brand Safety and Suitability, Time-in-View, IVT rates, and frame-by-frame multimedia classification. The companies first partnered in 2018, added Brand Safety in 2024, and announced a joint attention-measurement effort with Lumen in June.
Integral Ad Science (NASDAQ: IAS) announced an expansion of its measurement partnership with Snap (NYSE: SNAP) to add Viewability and Invalid Traffic (IVT) measurement for Sponsored Snaps in the Chat Feed and to enable IAS coverage across all Snapchat ad formats on any device.
The company said IAS Total Media Quality for Snap now offers comprehensive viewability, IVT, brand safety and suitability metrics (including Time-in-View and IVT rates), industry-leading frame-by-frame multimedia classification, and global language support across Snapchat placements. IAS and Snap have partnered since 2018, with prior expansions in 2024 and a strategic attention-measurement tie-up announced in June.
Snap (NYSE: SNAP) will report third quarter 2025 results and host a conference call on Wednesday, November 5, 2025 at 2:00 p.m. PT (5:00 p.m. ET). A live webcast and replay will be available on Snap's Investor Relations website and will remain accessible for at least 90 days.
Snap Inc. (NYSE: SNAP) has announced the pricing of $550 million in senior notes due 2034 with a 6.875% interest rate. The notes will be issued through a private offering, with interest payable semiannually starting March 15, 2026.
The company expects to receive net proceeds of approximately $541.3 million, which will be used alongside cash on hand to repurchase existing convertible notes: $157.4 million of 2026 notes, $246.3 million of 2027 notes, and $185.8 million of 2028 notes, for a total repurchase price of $550.1 million.
The notes have received ratings of B1 (Moody's), BB (Fitch), and B+ (S&P), with varying outlooks. The offering is expected to close on August 12, 2025.
Snap (NYSE: SNAP) has announced plans to offer $500 million in senior notes due 2034 through a private placement to qualified institutional buyers. The notes will be general and unsecured senior obligations of Snap, backed by future guarantees from its domestic subsidiaries.
The company plans to use the proceeds to repurchase portions of its existing convertible senior notes due in 2026, 2027, 2028, and/or 2030. Any remaining funds will support general corporate purposes. Snap anticipates that note holders who sell their positions may purchase SNAP Class A shares or adjust derivatives positions, potentially creating upward pressure on the stock price.
Snap Inc. (NYSE: SNAP) reported mixed Q2 2025 financial results with revenue growing 9% year-over-year to $1.35 billion. The company's user base expanded significantly, reaching 932 million monthly active users (MAU), up 7% YoY, and 469 million daily active users (DAU), a 9% increase YoY.
Despite growth in users and revenue, Snap posted a net loss of $263 million, wider than the $249 million loss in the prior year. The company's Adjusted EBITDA decreased to $41 million from $55 million YoY. Notable highlights include Spotlight reaching over 550 million MAU with 23% YoY growth in time spent, and Other Revenue (primarily Snapchat+ subscriptions) increasing 64% year-over-year. The company also announced plans to launch consumer-ready Specs AR glasses in 2026.
Purchase-related ad revenue grew over 25% YoY, with commerce advertisers seeing a 39% increase in purchase volume.Snap Inc. (NYSE: SNAP) has scheduled its Q2 2025 earnings conference call for Tuesday, August 5, 2025 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). Investors and interested parties can access the live webcast and replay of the conference call through Snap's Investor Relations website at http://investor.snap.com, where it will remain available for at least 90 days.
Snap Inc. (NYSE: SNAP) has announced a strategic partnership with RWS Global to enhance fan engagement at sporting events through augmented reality experiences. The collaboration integrates Snapchat's AR lenses with RWS Global's PV4 sport presentation software, creating interactive in-stadium experiences.
The partnership will debut at two major events: the World Aquatics Championships in Singapore (July 11-August 3, 2025) and the British & Irish Lions Tour in Australia (July-August 2025). The integration features "Snapchat Cam" with venue video boards, enabling customizable AR filters for interactive games and branded sponsor experiences.
This partnership expands on their previous collaboration at the Paris 2024 Olympic and Paralympic Games, where RWS Global managed in-venue fan experiences across 54 sports in 37 venues.
Integral Ad Science (Nasdaq: IAS) has announced a strategic first-to-market partnership with Snap Inc. (NYSE: SNAP) and Lumen Research to introduce customized attention measurement for Snapchat campaigns. The new Snap Attention Measurement solution combines Lumen's eye-tracking technology with IAS's AI-powered media quality data to create a specialized Snapchat attention score within the IAS Signal platform.
The solution offers advertisers three key benefits: a custom attention metric specific to Snapchat, a comprehensive view of attention metrics across multiple channels, and trusted third-party measurement. This development builds upon IAS's December 2024 launch of Quality Attention™ Optimization product in beta, which enables real-time optimization of programmatic campaigns.