Snap Inc Stock Price, News & Analysis

Snap Inc. (NYSE: SNAP) has announced a strategic partnership with RWS Global to enhance fan engagement at sporting events through augmented reality experiences. The collaboration integrates Snapchat's AR lenses with RWS Global's PV4 sport presentation software, creating interactive in-stadium experiences.

The partnership will debut at two major events: the World Aquatics Championships in Singapore (July 11-August 3, 2025) and the British & Irish Lions Tour in Australia (July-August 2025). The integration features "Snapchat Cam" with venue video boards, enabling customizable AR filters for interactive games and branded sponsor experiences.

This partnership expands on their previous collaboration at the Paris 2024 Olympic and Paralympic Games, where RWS Global managed in-venue fan experiences across 54 sports in 37 venues.

Integral Ad Science (Nasdaq: IAS) has announced a strategic first-to-market partnership with Snap Inc. (NYSE: SNAP) and Lumen Research to introduce customized attention measurement for Snapchat campaigns. The new Snap Attention Measurement solution combines Lumen's eye-tracking technology with IAS's AI-powered media quality data to create a specialized Snapchat attention score within the IAS Signal platform.

The solution offers advertisers three key benefits: a custom attention metric specific to Snapchat, a comprehensive view of attention metrics across multiple channels, and trusted third-party measurement. This development builds upon IAS's December 2024 launch of Quality Attention™ Optimization product in beta, which enables real-time optimization of programmatic campaigns.

Snap Inc. (NYSE: SNAP) has announced plans to launch new lightweight, immersive Specs in 2026, representing their most advanced wearable computer integrated into glasses. The device will feature see-through Lenses that blend digital experiences with the physical world, powered by advanced machine learning and AI capabilities. Building on the success of their AR platform, which sees 8 billion daily Lens uses and has over 400,000 developers creating content, Snap has unveiled major updates to Snap OS including integrations with OpenAI and Gemini, new APIs for depth processing, speech recognition, and 3D object generation. The company is introducing developer tools for location-based experiences and partnering with Niantic Spatial for Visual Positioning System integration. Several developers are already creating applications ranging from travel assistance to cooking guidance and gaming experiences.

Snap reported strong Q1 2025 financial results with revenue increasing 14% year-over-year to $1.36 billion. The company achieved a significant milestone by reaching over 900 million monthly active users, while daily active users grew 9% to 460 million.

Key financial highlights include:

• Net loss improved 54% to $140 million
• Adjusted EBITDA up 137% to $108 million
• Free Cash Flow grew 202% to $114 million
• Total active advertisers increased 60%

The company's Snapchat+ subscription business showed strong growth, with Other Revenue up 75%. AR innovations included new AI video Lenses and Easy Lens creation tools, generating over 2 billion impressions. The platform's engagement metrics improved significantly, with Snap Star Spotlight posts growing 125% and My AI daily active users increasing 55% in the US.

Snap Inc. (NYSE: SNAP) has scheduled its Q1 2025 earnings conference call for Tuesday, April 29, 2025, at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). The company will discuss its first quarter 2025 financial results during the call.

Investors and interested parties can access the live webcast and replay of the conference call through Snap's Investor Relations website at investor.snap.com, where it will remain available for a minimum of 90 days.

Later, a leading influencer marketing and social media management platform, has announced a groundbreaking partnership with Snap Inc. (NYSE: SNAP). The collaboration introduces two key integrations through Snapchat's APIs: creator profile discovery within Later's influencer marketing platform and automated content scheduling capabilities.

Later becomes the first platform to integrate both Snapchat's Public Profile API and Creator Discovery API. Marketers can now search for Snapchat creators by keyword, topic, and audience size, manage campaign collaborations, and streamline content scheduling across platforms. Creators gain access to Later's growth and monetization tools, including joining Later's creator network and managing brand collaborations.

With Snapchat's reported 850 million monthly active users globally, the partnership aims to expand with additional audience insights and reporting capabilities.

Snap Inc. (NYSE: SNAP) has announced the pricing of $1.5 billion in senior notes due 2033 with a 6.875% interest rate, payable semiannually starting September 1, 2025. The notes received ratings of B1 (Moody's), BB (Fitch), and B+ (S&P).

The company expects to generate approximately $1,475.0 million in net proceeds, which will be primarily used to repurchase existing convertible senior notes: $45.3 million of 2026 notes, $797.4 million of 2027 notes, and $800.0 million of 2028 notes, for a total repurchase price of $1,445.1 million. The remaining funds will be used for general corporate purposes.

The transaction may lead to increased trading activity in Snap's Class A common stock, as note holders might purchase shares or adjust their hedge positions in response to the repurchase.

Snap Inc. (NYSE: SNAP) has announced plans to offer $700 million in senior notes due 2033 through a private offering. The notes will be general and unsecured senior obligations, guaranteed by Snap's domestic subsidiaries. The company plans to use the proceeds, along with cash on hand, to repurchase portions of its outstanding convertible senior notes due 2025, 2026, 2027, and/or 2028.

The offering is expected to impact Snap's stock price, as holders of repurchased notes may buy Class A common stock or adjust their derivative positions to unwind hedge positions. This could create upward pressure on Snap's stock price. Additionally, regarding the 2026 notes, Snap may terminate portions of existing capped call transactions, which could affect the stock price during the valuation period.

Snap Inc. (NYSE: SNAP) has submitted its Annual Report on Form 10-K for the fiscal year ended December 31, 2024, to the Securities and Exchange Commission. The report contains the company's audited financial statements and can be accessed through investor.snap.com or www.sec.gov. Stockholders can obtain a free printed copy by submitting a written request to the Corporate Secretary at Snap's Santa Monica headquarters.