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Snipp Interactive (OTCPK:SNIPF) announced a $745,560 contract dated November 12, 2025 to build and operate a points-based loyalty program for the professional community of a leading global CPG pet care brand.

The engagement covers Snipp's loyalty platform backend, point management, AI-powered fraud prevention, machine learning receipt recognition, and ongoing reporting to support program optimization. The client is a subsidiary of a global multi-national pet CPG company and moved the program from a longstanding incumbent provider.

The contract follows previous work for the parent company across multiple brands and expands Snipp's role in professional and consumer loyalty solutions.

Snipp Interactive (OTCPK:SNIPF) announced a contract extension with a leading U.S. FMCG manufacturer to continue operating three brand-based loyalty programs through September 2028, replacing an earlier agreement that would have ended in May 2026. Snipp migrated all member data and deployed its SnippLoyalty platform to power program backends, enabling points via pack codes, bonus codes, and engagement activities with digital and physical reward redemptions.

The platform integrates via proprietary Loyalty APIs with the client's CDP and front-end portals, and provides secure infrastructure, reporting dashboards, and AI-powered fraud detection. Management framed the renewal as a scaled, long-term partnership with a marquee FTSE 100-tier client.

Snipp (OTCPK:SNIPF) signed a one-year agreement valued at US$576,850 with a multinational food manufacturing client to run purchase-based promotions during 2026.

Snipp will deliver gift-with-purchase and sweepstakes campaigns via its promotions platform, using AI-powered receipt validation and OCR for SKU-level verification, plus Corral fraud detection. The client gains receipt-data insights, a reporting dashboard, CRM and digital marketing integrations, customer support, and legal services for program rules.

Snipp Interactive (OTC:SNIPF), a Platform-as-a-Service company specializing in loyalty and promotions, has announced the termination of its market-making services agreement with Independent Trading Group (ITG). The agreement, which was initially announced on June 25, 2025, was terminated effective September 12, 2025.

Snipp Interactive (SNIPF) has announced a strategic partnership with Inmar Intelligence to integrate digital grocery incentives into consumer banking applications. The collaboration will connect Inmar's Digital Incentives Retailer Network with Snipp's Financial Media Network (FMN), reaching over 67 million consumers through financial institutions.

The partnership will launch in Q4 2025 through the BankAmeriDeals program, enabling CPG brands to deliver targeted, SKU-level grocery digital incentives through credit and debit card rewards programs. Inmar's network currently serves over 200 million shoppers across North America and operates in more than 40,000 retailer locations. The company expects to deliver over $12 billion in savings to consumers in 2025.

Snipp Interactive (OTC:SNIPF) has secured a $1.4 million contract extension over two years to continue powering a major pet care brand's loyalty program. The program utilizes Snipp's AI-powered receipt processing and validation technology, allowing pet owners to earn rewards by uploading purchase receipts.

The solution includes SnippCORRAL, an AI-powered anti-fraud system, and provides detailed basket analysis capabilities through receipt transcription, brand identification, and product categorization. The technology enables the pet care brand to gather valuable consumer behavior data and create more personalized engagement strategies.

Members can earn points for purchasing pet supplies and brand engagement, which can be redeemed for discounts, samples, and exclusive offers.

Snipp Interactive (OTC:SNIPF), a global digital marketing solutions provider, reported mixed Q2 2025 financial results. Revenue increased marginally by 2% year-over-year, while H1 2025 revenue grew 19% to $11.2 million.

The company experienced significant challenges, with Q2 2025 EBITDA turning negative at ($1.2) million compared to positive $0.1 million in Q2 2024. Gross margin declined to 52% from 64% year-over-year, while operating expenses increased 20% to $6.4 million.

Despite headwinds, Snipp maintains a strong financial position with $3.8 million in cash and remains debt-free. The company's deferred revenue grew 34% to $7.1 million, indicating prepaid future program launches, while bookings backlog stood at $15.2 million, down 12% year-over-year.

Snipp Interactive (SNIPF) has launched a new multi-brand rewards program for NutriAsia's Digital Ventures Unit in the Philippines. The program covers major brands including Datu Puti, Silver Swan, UFC, Mang Tomas, and Golden Fiesta.

The rewards program features receipt-based validation through Snipp's OCR technology, points earning system for qualified purchases, and redemption options through a curated rewards catalogue. Members can earn additional points through monthly featured product purchases.

The initiative includes advanced analytics capabilities, providing NutriAsia with brand-level insights, basket-level analysis, and intelligence on purchase patterns to optimize marketing strategies and personalize customer experiences.

Snipp Interactive (SNIPF) has announced an upcoming LinkedIn Live event titled "Beyond the Transaction: How to Power Loyalty in the Trades" scheduled for July 23rd, 2025, at 1:00 PM ET.

The session will feature Chris Cubba (CRO), Brendon Lemon (Dir. Business Development) from Snipp, and guest speaker Bethany Sanker from Interrupt. The event will focus on B2B loyalty strategies, digital rebate programs, and channel partner engagement for distributors, contractors, installers, retailers, resellers, and affiliates.

This event is part of Snipp's monthly "Engagement Matters" LinkedIn Live series, which explores customer engagement trends and best practices across various industries.