Snipp Interactive Announces $745,560 Contract to Power a Specialized Pet Care Loyalty Program
Snipp Interactive (OTCPK:SNIPF) announced a $745,560 contract dated November 12, 2025 to build and operate a points-based loyalty program for the professional community of a leading global CPG pet care brand.
The engagement covers Snipp's loyalty platform backend, point management, AI-powered fraud prevention, machine learning receipt recognition, and ongoing reporting to support program optimization. The client is a subsidiary of a global multi-national pet CPG company and moved the program from a longstanding incumbent provider.
The contract follows previous work for the parent company across multiple brands and expands Snipp's role in professional and consumer loyalty solutions.
Snipp Interactive (OTCPK:SNIPF) ha annunciato un $745,560 contratto datato 12 novembre 2025 per costruire e gestire un programma di fidelizzazione basato sui punti per la comunità professionale di un marchio globale leader nel settore CPG per la cura degli animali domestici.
L'impegno comprende il backend della piattaforma di loyalty di Snipp, la gestione dei punti, la prevenzione delle frodi alimentata dall'IA, il riconoscimento delle ricevute tramite apprendimento automatico e la reportistica continua per supportare l'ottimizzazione del programma. Il cliente è una controllata di una multinazionale globale di prodotti di largo consumo per animali domestici e ha spostato il programma da un fornitore storico.
Il contratto segue lavori precedenti per la casa madre su diversi marchi e amplia il ruolo di Snipp nelle soluzioni di loyalty sia per i professionisti sia per i consumatori.
Snipp Interactive (OTCPK:SNIPF) anunció un contrato de $745,560 fechado el 12 de noviembre de 2025 para construir y operar un programa de fidelización basado en puntos para la comunidad profesional de una destacada marca global de CPG para el cuidado de mascotas.
El compromiso cubre el backend de la plataforma de lealtad de Snipp, la gestión de puntos, la prevención de fraude impulsada por IA, el reconocimiento de recibos mediante aprendizaje automático y reportes continuos para apoyar la optimización del programa. El cliente es una subsidiaria de una empresa global multinacional de CPG para mascotas y trasladó el programa desde un proveedor histórico.
El contrato sigue trabajos anteriores para la empresa matriz en varias marcas y amplía el papel de Snipp en soluciones de lealtad profesionales y de consumidores.
Snipp Interactive (OTCPK:SNIPF)는 $745,560의 계약을 발표했으며 날짜는 2025년 11월 12일입니다. 이는 주요 글로벌 CPG 반려동물 관리 브랜드의 전문 커뮤니티를 위한 포인트 기반 로열티 프로그램을 구축하고 운영하기 위한 것입니다.
참여 내용은 Snipp의 로열티 플랫폼 백엔드, 포인트 관리, AI 기반 사기 방지, 기계학습 영수증 인식, 프로그램 최적화를 지원하기 위한 지속적인 보고를 포함합니다. 고객사는 글로벌 다국적 반려동물 CPG 회사의 자회사이며, 기존 벤치마크 공급업체로부터 프로그램을 이관했습니다.
계약은 모회사에 대한 이전 작업을 여러 브랜드에 걸쳐 수행한 바 있으며 Snipp의 전문 및 소비자 로열티 솔루션에서의 역할을 확장합니다.
Snipp Interactive (OTCPK:SNIPF) a annoncé un contrat de $745,560 daté du 12 novembre 2025 pour construire et exploiter un programme de fidélité basé sur des points pour la communauté professionnelle d'une marque mondiale leader de biens de consommation pour animaux domestiques.
L'engagement couvre l'arrière-plan de la plateforme de fidélité de Snipp, la gestion des points, la prévention des fraudes alimentée par l'IA, la reconnaissance des reçus par apprentissage automatique et des rapports continus pour soutenir l'optimisation du programme. Le client est une filiale d'une entreprise mondiale multinationale de CPG pour animaux et a déplacé le programme d'un fournisseur historique.
Le contrat fait suite à des travaux antérieurs pour la société mère sur plusieurs marques et étend le rôle de Snipp dans les solutions de fidélité professionnelles et grand public.
Snipp Interactive (OTCPK:SNIPF) gab einen Vertrag über 745.560 USD bekannt, datiert auf den 12. November 2025, um ein auf Punkte basierendes Treueprogramm für die professionelle Community einer führenden globalen CPG-Pflegemarke für Haustiere zu bauen und zu betreiben.
Die Vereinbarung deckt Snipps Backend der Treueplattform, Punkteverwaltung, KI-basierte Betrugsprävention, maschinelles Lernen für Beleg-Erkennung und fortlaufende Berichte zur Unterstützung der Programmoptimierung ab. Der Kunde ist eine Tochtergesellschaft eines globalen multinationalen Unternehmens im Bereich Haustier-CPG und hat das Programm von einem langjährigen Anbieter übertragen.
Der Vertrag folgt früheren Arbeiten für die Muttergesellschaft über mehrere Marken und erweitert Snipps Rolle bei professionellen und Verbraucherlösungen für Loyalität.
Snipp Interactive (OTCPK:SNIPF) أعلنت عن عقد قيمته $745,560 مؤرخ في 12 نوفمبر 2025 لبناء وتشغيل برنامج ولاء قائم على النقاط لمجتمع المحترفين من علامة عالمية رائدة في مجال منتجات العناية بالحيوانات الأليفة الاستهلاكية.
يشمل الالتزام خلفية منصة الولاء من Snipp، إدارة النقاط، منع الاحتيال المدعوم بالذكاء الاصطناعي، التعرف على الإيصالات باستخدام التعلم الآلي، وتقديم تقارير مستمرة لدعم تحسين البرنامج. العميل هو شركة تابعة لشركة عالمية متعددة الجنسيات في مجال منتجات العناية بالحيوانات الأليفة ونقلت البرنامج من مزود راسخ.
يتبع العقد أعمال سابقة للمجموعة الأم عبر عدة علامات تجارية ويوسع دور Snipp في حلول الولاء للمحترفين والمستهلكين.
- Contract value of $745,560
- Secured loyalty program from longstanding incumbent provider
- Includes ML receipt recognition and AI fraud monitoring
- Expands prior work with the parent company across multiple brands
- None.
Client is a leading global CPG company targeting professional competitors, pet trainers, breeders, and handlers
VANCOUVER, BC / ACCESS Newswire / November 12, 2025 / Snipp Interactive Inc. ("Snipp" or the "Company") (TSX-V:SPN)(OTCPK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, today announced it has signed a contract valued at
The program enables qualified professionals, breeders and enthusiasts to earn points by uploading receipts and referring new members, and to redeem those points for a variety of digital and physical rewards within the brand catalog. Benefits include product savings, complementary kits, and access to educational and training resources designed to support professional development and strengthen long-term brand engagement.
This win follows Snipp's successful delivery of promotional and digital engagement solutions for the parent company across multiple brands, including receipt-based promotions, digital barcode offers, and a consumer-facing loyalty program awarded to Snipp last year. The client selected Snipp to take over this loyalty program from a longstanding incumbent provider that has been operating in the market for more than 100 years.
The decision reflects the client's confidence in Snipp's deep expertise and ability to combine machine learning-based receipt recognition and validation with AI-powered fraud monitoring and intervention. These capabilities work together with the advanced functionality and data orchestration features of Snipp's Loyalty platform to provide a secure, scalable, and intelligence-rich environment. This integrated approach enables the client to confidently manage loyalty programs with greater accuracy, reduced risk, and more actionable data to support ongoing optimization.
Under this engagement, Snipp will provide the loyalty platform backend and point management system, fraud prevention tools to protect program integrity, and ongoing reporting and intelligence to support continuous optimization.
"We are excited to expand our work with this global CPG leader and support this important professional community," said Atul Sabharwal, CEO of Snipp Interactive. This partnership reflects the trust our clients place in us as we help them modernize loyalty and engagement strategies across different audience groups. Our flexible platform and experience in both consumer and professional loyalty programs position us well for continued growth in this category."
More information about our platform can be found at https://www.snipp.com/
About Snipp:
Snipp Interactive Inc. (TSX-V: SPN; OTCPK: SNIPF) is a leading Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 500 clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform's Receipt Processing Module has established itself as an industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform's full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform's modular catalogue of digital and physical rewards provides clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform's gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. SnippMEDIA, the media division of Snipp Interactive, builds innovative channels that connect brands with authenticated audiences. Its flagship Financial Media Network (FMN) is the first platform designed to enable targeted, SKU-level grocery cash-back offers through credit and debit card reward programs. For more information, visit Snipp's website at www.snipp.com and its profile on SEDAR+ at www.sedarplus.ca.
Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.
FOR FURTHER INFORMATION PLEASE CONTACT:
Snipp Interactive Inc.
Malcolm Davidson
Chief Financial Officer (Interim)
investors@snipp.com
1-888-99-SNIPP
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable Canadian securities legislation that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. Snipp does not intend and does not assume any obligation to update these forward-looking statements, except as required by applicable law. The reader is cautioned not to put undue reliance on such forward-looking statements.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.
SOURCE: Snipp Interactive Inc.
View the original press release on ACCESS Newswire
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