Snipp Interactive Inc. reports news on its AI-powered SaaS and PaaS platform for shopper marketing, promotions, rebates, loyalty programs and purchase validation. Company updates commonly cover enterprise brand contracts, receipt-based loyalty programs, AI-enabled receipt processing, basket-level shopper insights and marketing attribution from advertising activity through verified purchase behavior.
Recurring developments also include IFRS financial results, bookings and margin commentary, brand and go-to-market positioning, shopper marketing technology publications, secured convertible debenture financing, shareholder meeting results, stock option plan approvals and other governance or capital-structure matters.
Snipp Interactive (SNIPF) launched its new $nipp ChatGPT Plugin and $nipp Connector for Claude, enabling brands to make promotions, rebates, rewards, and loyalty programs discoverable through AI-powered conversations at moments of purchase intent.
Both integrations were approved through OpenAI and Claude verification processes and connect to Snipp’s existing promotions and loyalty infrastructure, including receipt OCR, SKU-level validation, fraud risk scoring, offer rules engines, reward fulfillment, identity resolution, analytics, and compliance logging. Snipp is also introducing a Model Context Protocol (MCP) server for shopper and loyalty marketing so AI applications and agents can securely access this enterprise stack through a single connection. The company positions these tools as a way for brands to reach consumers in AI shopping journeys without new marketplace commissions or additional platform fees.
Snipp Interactive (SNIPF) launched an AI-powered interactive receipt processing demo that lets brands and marketers test its purchase validation technology in a self-service experience.
The web-based tool, available at Snipp's site, allows users to upload a receipt or use sample receipts to see optical character recognition (OCR), SKU-level product recognition, basket insights, validation results, and fraud signals generated within seconds. The demo illustrates how Snipp's platform turns raw receipt and invoice data into structured, retailer-agnostic purchase intelligence without sign-up, integration, or sales calls, and highlights capabilities such as intelligent campaign eligibility checks and AI-driven fraud detection.
Snipp Interactive (SNIPF) announced that two loyalty programs it powers for a leading global pet care brand received Gold Awards at the 2026 Loyalty360 Awards.
The programs won in B2B Customer Loyalty, for engaging professional breeders and other pet care professionals, and in Loyalty Program Design, for a full-funnel strategy spanning professional and consumer audiences. Both initiatives run on Snipp’s enterprise loyalty platform, which features AI-powered receipt processing, purchase validation, rewards management, basket-level analytics, and its AI-driven anti-fraud solution Snipp CORRAL. The company states that these capabilities help brands capture verified purchase data, personalize member experiences, prevent fraud, and build long-term customer relationships.
Snipp Interactive (OTC:SNIPF, TSXV:SPN) reported Q2 2026 revenue of $6.0 million, up 24.6% year-over-year and 19.2% sequentially, its highest quarterly revenue in five quarters. Gross margin was 55.7%, with gross margin dollars rising 33% year-over-year to $3.3 million.
Q2 EBITDA turned positive at approximately $0.18 million versus a $1.2 million loss in Q2 2025, while net loss narrowed 89% to $0.2 million. Salaries and compensation fell 18% to $2.5 million as revenue grew, reflecting cost actions and AI-driven productivity. Total operating expenses declined 3% despite strong growth.
For H1 2026, revenue was $11.1 million, down 1.5% year-over-year, with EBITDA loss narrowing to about $0.14 million and net loss improving 54% to $0.9 million. The company reported $19.1 million in bookings backlog, $7.7 million in deferred revenue, $6.2 million in cash, and a sharply reduced working capital deficiency.
Snipp Interactive (OTC:SNIPF, TSX-V:SPN) announced the promotion of long-time executive Ritika Garg to Chief Marketing Officer on August 13, 2026. Garg has spent over a decade at Snipp, leading global marketing, brand strategy, demand generation, thought leadership, PR, and the company’s recent global rebrand and repositioning.
She brings more than 20 years of advertising and marketing experience across consumer and B2B sectors, supported by economics and marketing qualifications from Indian universities. According to Snipp, Garg will guide marketing as the company advances its AI-powered, verified-commerce and loyalty technology offerings for global brands.
Snipp Interactive (OTCPK:SNIPF), a value-added SaaS provider of shopper marketing promotions and loyalty solutions, was named a Representative Vendor in the Gartner 2026 Market Guide for Loyalty Program Vendors, in the Multisolution Vendor category.
The recognition highlights Snipp’s AI-powered platform spanning loyalty management, promotions, receipt-based purchase validation, rebates, rewards fulfillment, sweepstakes, fraud detection, and customer intelligence, aimed at helping mid-to-large brands unify loyalty, promotions, and first-party data in a single ecosystem.
Snipp Interactive (OTCPK:SNIPF) reported Q1 2026 revenue of $5.0 million, down about 21% year-over-year, with gross margin at 59% versus 60% in Q1 2025.
Bookings backlog reached a record $20.6 million (+15% YoY), deferred revenue rose to $6.9 million, and cash increased to $6.1 million. EBITDA was -$0.3 million. A results conference call is set for June 3, 2026.
Snipp Interactive (OTCPK:SNIPF) reported Q1 2026 revenue of $5.0 million, down about 21% year-over-year, with gross margin at 59%. EBITDA was -$0.32 million versus positive $0.26 million in Q1 2025.
Bookings backlog reached a record $20.6 million (up ~15% YoY, ~13% sequentially), over four times quarterly revenue. Cash rose to $6.1 million, aided by February’s CAD $4.5 million financing. Deferred revenue increased to $6.9 million. Management highlighted cost reductions and accelerated AI adoption, and scheduled a conference call on June 3, 2026.
Snipp Interactive (OTC:SNIPF) reported IFRS results for Q4 and Fiscal 2025 and will hold a May 5, 2026 investor call. Fiscal 2025 revenue was $22.0M (down ~3% from 2024); gross margin was 61% (unchanged); bookings backlog rose to $18.3M. EBITDA was negative $0.8M for 2025. Post year-end, Snipp closed a CAD $4.5M senior secured convertible debenture financing and implemented ~$1.3M of annualized cost reductions.
Snipp Interactive (OTC:SNIPF) secured a US$3.0 million contract from an existing marquee pet care client, the largest in company history. The incremental order expands an AI-powered receipt-based loyalty program already live and will be recognized over the existing contract term ending in 2027.
The expansion builds on a prior $1.4 million contract extension and increases use of Snipp's receipt processing, basket-level insights, and CORRAL anti-fraud technology to scale engagement and verified purchase measurement.