Snipp Interactive Inc. reports news on its AI-powered SaaS and PaaS platform for shopper marketing, promotions, rebates, loyalty programs and purchase validation. Company updates commonly cover enterprise brand contracts, receipt-based loyalty programs, AI-enabled receipt processing, basket-level shopper insights and marketing attribution from advertising activity through verified purchase behavior.
Recurring developments also include IFRS financial results, bookings and margin commentary, brand and go-to-market positioning, shopper marketing technology publications, secured convertible debenture financing, shareholder meeting results, stock option plan approvals and other governance or capital-structure matters.
Snipp Interactive (SNIPF) has announced a strategic partnership with Inmar Intelligence to integrate digital grocery incentives into consumer banking applications. The collaboration will connect Inmar's Digital Incentives Retailer Network with Snipp's Financial Media Network (FMN), reaching over 67 million consumers through financial institutions.
The partnership will launch in Q4 2025 through the BankAmeriDeals program, enabling CPG brands to deliver targeted, SKU-level grocery digital incentives through credit and debit card rewards programs. Inmar's network currently serves over 200 million shoppers across North America and operates in more than 40,000 retailer locations. The company expects to deliver over $12 billion in savings to consumers in 2025.
Snipp Interactive (OTC:SNIPF) has secured a $1.4 million contract extension over two years to continue powering a major pet care brand's loyalty program. The program utilizes Snipp's AI-powered receipt processing and validation technology, allowing pet owners to earn rewards by uploading purchase receipts.
The solution includes SnippCORRAL, an AI-powered anti-fraud system, and provides detailed basket analysis capabilities through receipt transcription, brand identification, and product categorization. The technology enables the pet care brand to gather valuable consumer behavior data and create more personalized engagement strategies.
Members can earn points for purchasing pet supplies and brand engagement, which can be redeemed for discounts, samples, and exclusive offers.
Snipp Interactive (OTC:SNIPF), a global digital marketing solutions provider, reported mixed Q2 2025 financial results. Revenue increased marginally by 2% year-over-year, while H1 2025 revenue grew 19% to $11.2 million.
The company experienced significant challenges, with Q2 2025 EBITDA turning negative at ($1.2) million compared to positive $0.1 million in Q2 2024. Gross margin declined to 52% from 64% year-over-year, while operating expenses increased 20% to $6.4 million.
Despite headwinds, Snipp maintains a strong financial position with $3.8 million in cash and remains debt-free. The company's deferred revenue grew 34% to $7.1 million, indicating prepaid future program launches, while bookings backlog stood at $15.2 million, down 12% year-over-year.
Snipp Interactive (SNIPF) has launched a new multi-brand rewards program for NutriAsia's Digital Ventures Unit in the Philippines. The program covers major brands including Datu Puti, Silver Swan, UFC, Mang Tomas, and Golden Fiesta.
The rewards program features receipt-based validation through Snipp's OCR technology, points earning system for qualified purchases, and redemption options through a curated rewards catalogue. Members can earn additional points through monthly featured product purchases.
The initiative includes advanced analytics capabilities, providing NutriAsia with brand-level insights, basket-level analysis, and intelligence on purchase patterns to optimize marketing strategies and personalize customer experiences.
Snipp Interactive (SNIPF) has announced an upcoming LinkedIn Live event titled "Beyond the Transaction: How to Power Loyalty in the Trades" scheduled for July 23rd, 2025, at 1:00 PM ET.
The session will feature Chris Cubba (CRO), Brendon Lemon (Dir. Business Development) from Snipp, and guest speaker Bethany Sanker from Interrupt. The event will focus on B2B loyalty strategies, digital rebate programs, and channel partner engagement for distributors, contractors, installers, retailers, resellers, and affiliates.
This event is part of Snipp's monthly "Engagement Matters" LinkedIn Live series, which explores customer engagement trends and best practices across various industries.
Snipp Interactive (OTC:SNIPF) has secured a significant six-figure contract with a leading North American satellite TV provider to manage their loyalty sweepstakes program. The company will handle program strategy, sweepstakes administration, and prize fulfillment.
Snipp won the contract through a competitive RFP process, leveraging its AI-powered personalization, predictive intelligence, fraud prevention capabilities, and extensive global rewards network. Additionally, the company has engaged Independent Trading Group (ITG) for market-making services at CAD$5,500 monthly, subject to regulatory approval, to improve stock liquidity on the TSXV.
Snipp Interactive (SNIPF) reported its Q4 and fiscal 2024 financial results, showing significant margin improvements and EBITDA growth. The company achieved revenue of $22.73 million for fiscal 2024, with adjusted growth of 22% year-over-year excluding a legacy contract impact. Q4 2024 revenue was $6.67 million with 19% adjusted growth.
Notable improvements include gross margin expansion to 61% in fiscal 2024 (from 31% in 2023) and positive EBITDA of $703,494 (compared to -$1.9M in 2023). The company's bookings backlog increased 30% to $17.7 million, and it maintains a strong financial position with $3.7 million in cash and $3.4 million in receivables, remaining debt-free.
The company also announced the appointment of Malcolm Davidson as Interim CFO, replacing Richard Pistelli, and is working to revoke a recently imposed Failure to File Cease Trade Order (FFCTO).
Snipp Interactive (TSXV:SPN)(OTC:SNIPF), a Platform-as-a-Service company in the loyalty and promotions sector, has announced a delay in filing its audited financial statements for fiscal year 2024. The company missed the April 30, 2025 deadline due to ongoing testing of transactions, systems, and IT controls by auditors.
CEO Atul Sabharwal emphasized that Snipp maintains current SOC 2 Type 2 and ISO 27001 certifications, demonstrating their IT systems undergo rigorous third-party testing. The company expects to file by May 15, 2025 and maintains that its operational strength and customer relationships remain unaffected by this delay.