Hammerhead AI and TD SYNNEX Announce Strategic Collaboration to Bring AI-Ready Power Capacity to Market

The collaboration makes Hammerhead’s ORCA platform available through TD SYNNEX’s vast reseller ecosystem to unlock AI-ready power from existing data center capacity.

Rhea-AI Summary

TD SYNNEX (SNX) and Hammerhead AI announced a strategic distribution collaboration for Hammerhead’s ORCA power‑orchestration software, leveraging TD SYNNEX’s network of more than 150,000 resellers worldwide as part of its Destination AI™ program.

Under the agreement, TD SYNNEX will provide solutions, integration, and resale capabilities for ORCA, including an ORCA SKU designed to help customers locate and unlock power for new AI workloads in greenfield and brownfield data centers. Target customers include neoclouds, AI cloud service providers, AI labs, inference providers, colocation providers, and enterprises seeking additional AI capacity without waiting for grid upgrades. The MW ORCA SKU is intended as a standardized, repeatable package to unlock an incremental megawatt of AI‑ready power from existing infrastructure, enabling operators to monetize idle power and support growing inference workloads.

Positive

• 150,000+ TD SYNNEX resellers gain access to Hammerhead’s ORCA platform
• Standardized MW ORCA SKU designed to unlock 1 MW of AI-ready power per deployment
• Colocation and cloud providers can monetize currently idle power using existing infrastructure

Negative

• None.

Market Context

Before the headline, SNX was down 3.01%, while four listed peers also declined and one rose; that br...

Analysis

Before the headline, SNX was down 3.01%, while four listed peers also declined and one rose; that broad pre-headline dispersion provided market context for the partnership announcement without establishing a reaction to it.

Key Figures

Reseller network: more than 150,000 resellers AI-ready power capacity: 1 megawatt Interconnection queue duration: several years

Reseller network

more than 150,000 resellers

TD SYNNEX worldwide network

AI-ready power capacity

1 megawatt

incremental power targeted by the MW ORCA SKU

Interconnection queue duration

several years

major U.S. markets

Previous Partnership,AI Reports

2 past events · Latest: Apr 13

Same Type 2 events

1. Apr 13

   AI distribution partnership

   24h Move

   +3.5%

   Orca Security shifted reseller operations to a TD SYNNEX distribution-led model

2. Aug 27

   Cloud AI collaboration

   24h Move

   +0.9%

   TD SYNNEX and AWS expanded cloud and AI adoption across the Americas

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

reinforcement learning agents, interconnection queues, retrieval-augmented generation

3 terms

reinforcement learning agents technical

"Hammerhead's ORCA platform uses reinforcement learning agents to orchestrate power"

Software programs that learn to make decisions by trial and error, receiving rewards or penalties for actions and gradually improving their behavior to meet a goal. They are used to automate trading, portfolio management, pricing, and risk tasks by simulating many possible actions and learning which produce better outcomes, like a player practicing a game to get a higher score. Investors care because these agents can change how trades are executed, how risks are monitored, and how costs and returns are generated.

interconnection queues regulatory

"Utility interconnection queues in major U.S. markets are now running several years long"

Interconnection queues are the waiting lists of power projects that have applied to connect to the electricity grid; each entry represents a proposed plant or battery that needs technical review, upgrades, and a connection agreement before it can deliver power. Think of it like a line at a busy restaurant where each table must be prepared before diners are seated — long queues signal delays, added costs, or uncertainty about whether a project will ever start, which matters to investors because queue position, expected wait time, and drop-out risk affect project value, revenue timing, and financing risk.

retrieval-augmented generation technical

"agentic applications, retrieval-augmented generation, and other production use cases"

An AI method that combines a conversational language system with live access to external documents or databases, so the AI first fetches relevant facts and then uses them to form its answer. Think of it as an assistant that checks a file cabinet for source papers before replying, which helps reduce mistakes and reveal evidence. For investors it matters because it can produce more accurate, verifiable summaries of filings, news and research, speeding due diligence while still depending on the quality of the underlying data.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Distribution partnership pairs Hammerhead's ORCA power-orchestration platform with TD
SYNNEX's reseller network as part of its Destination AI™ program to accelerate time to first token
for greenfield and brownfield AI data centers

REDWOOD CITY, Calif., Sept. 15, 2026 /PRNewswire/ -- Hammerhead AI and TD SYNNEX today announced a strategic collaboration naming TD SYNNEX as a distributor for Hammerhead's Orchestrated RL Control Agents (ORCA) software, the platform that converts stranded power in data centers into AI-ready capacity. Under the agreement, TD SYNNEX will provide solutions, integration, and resell capability for ORCA, leading go-to-market efforts through its network of more than 150,000 resellers worldwide.

As part of the collaboration, TD SYNNEX will position an ORCA SKU designed to help customers locate and unlock power for new AI workloads in both greenfield and brownfield data centers. The offering targets neoclouds, AI cloud service providers, AI labs, inference providers, colocation providers, and enterprises working to bring additional AI capacity online without waiting on grid upgrades.

Hammerhead and TD SYNNEX's partnership aligns with TD SYNNEX's Destination AI™ program, with both organizations sharing a focus on optimizing the dollar-per-million-token cost of AI infrastructure and accelerating time to market and time to first token. The companies intend to remove common bottlenecks in the design, implementation, and deployment of AI data centers through an integrated, ready-to-deploy offering.

"Power is one of the most critical constraints in today's AI landscape," said Rahul Kar, CEO and Founder of Hammerhead AI. "By partnering with TD SYNNEX, we can put ORCA in front of the resellers and system integrators who are closest to the customers that need it most — neoclouds, AI labs, colos, and enterprises — and give them a fast, proven path to unlock the power they already have."

Hammerhead's ORCA platform uses reinforcement learning agents to orchestrate power, cooling, and compute in real time, allowing operators to safely increase utilization of the power already allocated to them. Colocation providers can monetize power that currently sits idle, while enterprises and cloud providers can expand the AI workloads they support without new grid capacity.

Power, Not Chips, Is Now the Bottleneck
Power availability, rather than chip supply, has become the primary gating factor for new AI deployments. Utility interconnection queues in major U.S. markets are now running several years long, with transformers, switchgear, and other long-lead electrical equipment increasingly cited as the binding constraint on bringing new AI capacity online — prompting regulators, including FERC, to intervene on interconnection rules for large loads.

Rather than each customer sourcing and integrating power-orchestration technology on a bespoke basis, Hammerhead and TD SYNNEX intend for the MW ORCA SKU to be an industry-leading, standardized package that resellers can quote, configure, and deploy repeatedly. This gives neoclouds, AI CSPs, AI labs, colocation providers, and enterprises a consistent way to unlock a full incremental megawatt of AI-ready power from infrastructure they already operate — without joining a multi-year interconnection queue.

Riding the Shift to Inference
The timing reflects a broader shift in AI workloads. Industry analysts point to inference — the ongoing work of running trained models in production — overtaking training as the majority of AI compute in 2026, a trend expected to continue as agentic applications, retrieval-augmented generation, and other production use cases multiply the number of inference calls per task.

Because inference is a continuous, distributed workload rather than a one-time capital event, gains in tokens processed per megawatt translate directly into lower cost per million tokens and faster time to revenue for operators. By increasing the throughput operators can extract from their existing power allocation, ORCA is designed to help colocation providers, AI CSPs, and enterprises keep pace with inference-driven demand using the megawatts already available to them today.

"Bringing AI solutions to market requires more than access to compute. Customers also need the infrastructure and expertise to address challenges across the full AI stack," said Cheryl Day, SVP, New Vendor Acquisition & Global Solutions, TD SYNNEX. "Through Destination AI, TD SYNNEX brings together technologies and capabilities from across our broad vendor ecosystem, and solutions like Hammerhead AI's ORCA platform help us give partners more options to address critical infrastructure requirements and accelerate successful AI deployments."

The collaboration gives TD SYNNEX resellers a standardized path to quote, sell, and deploy ORCA alongside complementary infrastructure, shortening sales cycles and helping customers move from signed deal to first production token more quickly. Hammerhead and TD SYNNEX will continue to expand the partnership with additional SKUs and joint enablement programs for the reseller community over time.

About Hammerhead AI
Hammerhead turns available power into deployable inference capacity in months, helping data center operators convert underutilized assets into new AI revenue. Its software platform, ORCA, orchestrates power, cooling, and compute to unlock at least 30% more capacity from existing infrastructure. Founded by veterans who have managed over 8 GW of mission-critical assets, Hammerhead is backed by leading investors including Buoyant Ventures and SE Ventures. Learn more at hammerheadco.ai or follow HammerheadAI, Inc. on LinkedIn.

About TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor, solutions aggregator, and original design and contract manufacturer that plays a central role in connecting the technology ecosystem. We support more than 150,000 customers across over 100 countries with a comprehensive edge-to-cloud portfolio spanning cybersecurity, analytics, artificial intelligence, mobility, and Everything-as-a-Service. We are a Fortune 100 company that helps partners maximize the value of technology investments and achieve measurable business outcomes through our global reach, expertise and enablement capabilities. Headquartered in Clearwater, Florida, and Fremont, California, the Company's distribution business brings together a broad portfolio of IT hardware, software and systems, providing access to products across the global IT ecosystem. The Company's Hyve Solutions business partners with technology companies to design, manufacture, and deliver traditional and accelerated compute, cloud, and connected infrastructure. For more information, visit 
www.TDSYNNEX.com, follow our newsroom or follow us on LinkedIn, Facebook and Instagram.

Safe Harbor Statement
Statements in this news release that are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 involve known and unknown risks and uncertainties which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. The Company assumes no obligation to update any forward-looking statements contained in this release.

Copyright 2026 TD SYNNEX Corporation. All rights reserved. TD SYNNEX, the TD SYNNEX Logo, and all other TD SYNNEX company, product and services names and slogans are trademarks of TD SYNNEX Corporation. Other names and trademarks are the property of their respective owners.

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SOURCE Hammerhead AI

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Hammerhead AI’s ORCA platform designed to do in data centers?

Hammerhead’s ORCA platform uses reinforcement learning agents to orchestrate power, cooling, and compute in real time, allowing operators to safely increase utilization of already allocated power. Colocation providers can monetize power that currently sits idle, while enterprises and cloud providers can expand supported AI workloads without securing new grid capacity.

How will TD SYNNEX participate in bringing ORCA to market?

TD SYNNEX will act as a distributor for ORCA, providing solutions, integration, and resale capabilities. The company will lead go‑to‑market efforts through its network of more than 150,000 resellers and will offer a standardized ORCA SKU that resellers can quote, configure, and deploy alongside complementary infrastructure.

Which customer segments are targeted by the ORCA SKU?

The ORCA SKU targets neoclouds, AI cloud service providers, AI labs, inference providers, colocation providers, and enterprises that want to bring additional AI capacity online using existing infrastructure instead of waiting for multi‑year utility interconnection and grid upgrade processes.

How does the collaboration relate to TD SYNNEX’s Destination AI program?

The partnership aligns with TD SYNNEX’s Destination AI™ program, which brings together technologies and capabilities across its vendor ecosystem. The company said that solutions like the ORCA platform help partners address critical infrastructure requirements, optimize dollar‑per‑million‑token costs, and accelerate successful AI deployments across the full AI stack.

Why is power availability highlighted as a key issue for AI growth?

The announcement notes that power availability, rather than chip supply, has become the main gating factor for new AI deployments. Utility interconnection queues in major U.S. markets are described as running several years long, with transformers, switchgear, and other long‑lead electrical equipment acting as binding constraints on bringing new AI capacity online.

How is the shift toward inference workloads relevant to ORCA?

Industry analysts cited in the announcement expect inference to overtake training as the majority of AI compute in 2026. Because inference is a continuous, distributed workload, increasing tokens processed per megawatt directly lowers cost per million tokens and speeds time to revenue, which ORCA is designed to support by raising throughput from existing power allocations.