TD SYNNEX Cloud Labs Accelerates Vendor Go-To-Market Efforts

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TD SYNNEX (SNX) launches TD SYNNEX Cloud Labs to offer virtualized environments for PoC demonstrations, aiming to accelerate go-to-market processes for vendors and address challenges in delivering flexible, scalable, and cost-efficient cloud solutions. The solution enables vendors to showcase product features and services seamlessly to end users, reducing resources needed for support and maintenance, shortening sales cycles, and optimizing cost-effectiveness.
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The launch of TD SYNNEX Cloud Labs is a strategic move to streamline the go-to-market process for vendors in the IT ecosystem. The shift towards cloud-native solutions is a growing trend and the ability to provide scalable and cost-efficient Proof of Concept (PoC) demonstrations is a significant value proposition. By offering a virtualized environment, TD SYNNEX is addressing a critical gap in the industry, empowering Independent Software Vendors (ISVs) to demonstrate their products' capabilities effectively and efficiently.

From a market perspective, the service could potentially lead to increased adoption rates of cloud services among vendors. The pay-per-use model aligns with the broader industry's move towards operational expenditure (OPEX) rather than capital expenditure (CAPEX), which can be attractive to startups and established companies looking to manage costs. Furthermore, the time savings and ease of use could lead to shorter sales cycles and higher return on investment (ROI) for vendors, potentially translating into higher revenues for TD SYNNEX as more vendors utilize the service.

TD SYNNEX's introduction of Cloud Labs could have positive implications for their financial performance. By eliminating the need for costly infrastructure and reducing the resources needed for support and maintenance, the company is positioned to capture a share of the growing cloud services market. The cost efficiency and scalability offered by Cloud Labs can attract a broader range of ISVs, potentially expanding TD SYNNEX's customer base and increasing its service revenue.

The pay-per-use model could lead to a more stable and predictable revenue stream, as it provides a clear linkage between service usage and billing. This could be particularly beneficial for TD SYNNEX's financial planning and forecasting. Additionally, as vendors are likely to appreciate the reduction in sales cycle time, this could lead to repeat business and long-term customer relationships, further bolstering the company's financial position.

The technical implications of TD SYNNEX Cloud Labs are noteworthy. Offering a simulated production environment that is scalable and flexible meets a growing demand for cloud-native infrastructure. The ease of creating complex PoC environments can be a game-changer for ISVs, as it allows them to focus on innovation and product development instead of infrastructure management. This could accelerate the rate of technological advancements and product introductions in the IT sector.

The capability to stand up environments through any leading cloud provider enhances the offering's appeal, as it does not lock vendors into a specific cloud ecosystem. This interoperability is crucial for vendors who prioritize avoiding vendor lock-in and wish to maintain flexibility in their cloud strategies. TD SYNNEX's automation expertise is also a critical component, as it can further reduce manual efforts and streamline the PoC process, thereby enhancing the overall user experience for vendors and their clients.

Virtualized Environments Deliver Flexible, Scalable, and Cost-Efficient Cloud-Based PoC Demonstrations

FREMONT, Calif. & CLEARWATER, Fla.--(BUSINESS WIRE)-- TD SYNNEX (NYSE: SNX), a leading global distributor and solutions aggregator for the IT ecosystem, has launched TD SYNNEX Cloud Labs, a solution designed to accelerate the go-to-market process for vendors by providing a virtualized environment for Proof of Concept (PoC) demonstrations at cloud scale.

TD SYNNEX Cloud Labs offers a virtualized environment that supports Independent Software Vendors (ISVs) to address the growing challenges faced by the industry in delivering flexible, scalable, and cost-efficient PoC environments. The visibility into product performance is specifically instrumental in validating purchasing decisions.

"As cloud adoption continues to reshape business operations, the need for robust cloud-native infrastructure has become increasingly critical. Cloud Labs represents a significant leap forward in addressing the challenges vendors face in this landscape,” said Peter Zonneveld, Vice President, Global Solutions Aggregation and Innovation, TD SYNNEX. “According to CSO Insights, 92% of buyers want to know how the product can add value early in the sales cycle. By providing a solution that meets the vendors’ needs where they are in their product lifecycle, we empower vendors to bring their solutions to market faster and more effectively."

Leveraging TD SYNNEX's global solutions aggregation and automation expertise, Cloud Labs serves as a simulated production environment, enabling vendors and partners within the IT channel to bring products to market faster and at scale through showcasing product features and services seamlessly to end users. Vendors are empowered with the flexibility to stand up the environment through any of the leading cloud providers.

Additional Cloud Labs features and benefits include:

  • Cost Efficiency: Eliminates the need for costly lab environments and infrastructure management, reducing resources needed for support and maintenance.
  • Cloud Scalability: Provides flexibility and adaptability to virtual PoC and product demonstration processes.
  • Time Savings: Shortens sales cycles, saving hours of time, and increasing ROI.
  • Ease of Use: Enables vendors to create even the most complicated PoC environments with just a few clicks.
  • Pay-per-Use Model: Vendors pay only for the resources used, optimizing cost-effectiveness.

Contact a TD SYNNEX Vendor Representative or reach out via to learn more about TD SYNNEX Cloud Labs.


TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit or follow us on LinkedIn, Facebook and Instagram.

Safe Harbor Statement

Statements in this news release that are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 involve known and unknown risks and uncertainties which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. The Company assumes no obligation to update any forward-looking statements contained in this release.

Copyright 2024 TD SYNNEX Corporation. All rights reserved. TD SYNNEX, the TD SYNNEX Logo, and all other TD SYNNEX company, product and services names and slogans are trademarks of TD SYNNEX Corporation. Other names and trademarks are the property of their respective owners.

Emily Moseley

Global Corporate Communications




What is the purpose of TD SYNNEX Cloud Labs?

TD SYNNEX Cloud Labs aims to accelerate the go-to-market process for vendors by providing a virtualized environment for PoC demonstrations at cloud scale.

How does Cloud Labs help vendors address industry challenges?

Cloud Labs supports Independent Software Vendors (ISVs) in delivering flexible, scalable, and cost-efficient PoC environments to address growing industry challenges.

What benefits does Cloud Labs offer?

Cloud Labs offers cost efficiency by eliminating the need for costly lab environments, cloud scalability, time savings by shortening sales cycles, ease of use in creating PoC environments, and a pay-per-use model for optimizing cost-effectiveness.

How can vendors access Cloud Labs?

Vendors can contact a TD SYNNEX Vendor Representative or reach out via to learn more and access Cloud Labs.

TD SYNNEX Corporation


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welcome to synnex corporation (snx), a global leader in it distribution (technology solutions segment) and global business services (concentrix segment). founded in 1980, synnex is a $10.4 billion company with more than 53,000 associates worldwide and in 2014 was ranked no. 260 on the fortune 500 list. synnex partners with more than 300 world-leader technology manufacturers, helping them distribute their products through more than 20,000 value-added resellers primarily in north america. our focused channel categories include it systems, peripherals, system components, software, networking, and consumer electronics products. our vendor partners include hp, intel, panasonic, microsoft, lenovo, seagate, and many other world-class original equipment manufacturers. in addition to distribution, synnex provides business process outsourcing for technical support, renewals management, demand generation, direct sales, customer service, back-office processing, and it outsourcing. synnex creates