Synergy CHC Corp Expands FOCUSfactor® Functional Beverage Distribution Across Arkansas Through Partnership with C&M Sales

Rhea-AI Summary

Synergy CHC Corp (NASDAQ: SNYR) announced a statewide distribution partnership with C&M Sales (Central and Moon Distributors) to expand availability of FOCUSfactor Focus + Energy functional beverages and shots across Arkansas.

C&M Sales will act as Synergy’s Direct Store Delivery partner; the family-owned distributor traces roots to 1935, collectively services over 3,500 accounts in Arkansas, and operates a non-alcohol division representing 20+ brands. The agreement is positioned to increase in-store visibility and accelerate FOCUSfactor’s footprint in the fast-growing functional beverage category.

Insights

Consumer distribution strategist

Strategic statewide DSD deal increases retail reach for FOCUSfactor via an established Arkansas partner.

The partnership makes Central and Moon (C&M Sales) the Direct Store Delivery partner for FOCUSfactor, granting access to over 3,500 Arkansas accounts and leveraging nearly 90 years of distributor experience. This expands on-shelf presence and in-store merchandising capability, which directly supports incremental unit velocity in grocery, convenience, and non-alcohol channels.

Execution depends on C&M Sales' rollout speed, sales-team execution, and in-store merchandising effectiveness; these factors determine whether expanded distribution converts to repeat sales. Monitor distribution metrics, initial reorder rates, and account penetration in the next quarter following the Nov. 05, 2025 announcement to gauge traction.

WESTBROOK, Maine, Nov. 05, 2025 (GLOBE NEWSWIRE) -- Synergy CHC Corp. (NASDAQ: SNYR), a leading consumer health and wellness company, today announced a strategic distribution partnership with C&M Sales (Central and Moon Distributors), one of the largest and most established beverage distributors in Arkansas. The partnership expands statewide availability of FOCUSfactor® Focus + Energy rapidly growing functional beverages and shots, reinforcing Synergy’s momentum in the fast-growing functional beverage category.

As Synergy’s new Direct Store Delivery (DSD) partner, C&M Sales brings nearly 90 years of expertise and a proven track record of building successful brands in the beverage industry. Central and Moon, independent and family-owned businesses founded in 1935, are entering their fourth generation of Hastings family leadership and remain two of the largest and most respected wine and spirits wholesalers in Arkansas.

Known for their commitment to excellence in distribution, merchandising, and promotion, Central and Moon collectively service over 3,500 accounts statewide. Their non-alcohol division, established in 2019, has quickly become the preferred non-alcoholic distributor in Arkansas, representing over 20 leading brands, with a dedicated team of sales professionals and managers.

“We’re thrilled to partner with C&M Sales as we continue to expand FOCUSfactor’s presence in functional beverages,” said Jack Ross, CEO of Synergy CHC Corp. “Their long-standing relationships, proven execution, and commitment to brand-building make them the ideal partner to grow our footprint across Arkansas.”

With a focus on bringing science-backed brain health benefits to the functional beverage category, FOCUSfactor continues to drive innovation and consumer demand nationwide. The partnership with C&M Sales represents a key step in expanding availability and visibility within this fast-growing market.

About Synergy CHC Corp.

Synergy CHC Corp. develops and markets consumer health and wellness products, led by its flagship brands FOCUSfactor^® and Flat Tummy^®. FOCUSfactor^®, a clinically studied brain health supplement and functional beverage line with a 25-year legacy, enjoys established distribution in the U.S., Canada, and the U.K. through major retailers including Costco, Walmart, Amazon, BJ's, and Walgreens, among others. The brand continues to accelerate growth, penetrating new markets both domestically and internationally, with recent retail wins across mass, grocery, pharmacy, convenience, and wholesale channels poised to drive meaningful gains in late 2025. Flat Tummy^® complements Synergy's portfolio as a lifestyle brand focused on women's wellness and weight management.

About C&M Sales

Founded in 1935, Central and Moon Distributors are independent, family-owned businesses deeply rooted in the Arkansas beverage industry. Together they represent a diverse portfolio of wine, spirits, craft beer, and non-alcoholic beverages, serving more than 3,500 accounts statewide. C&M Sales, the non-alcohol division, continues to expand its footprint as the preferred non-alcoholic distributor in Arkansas.

Investor Relations
Gateway Group
Cody Slach, Greg Robles
949.574.3860
SNYR@gateway-grp.com

FAQ

What does the C&M Sales distribution deal mean for Synergy CHC (SNYR) shareholders?

The partnership expands FOCUSfactor statewide in Arkansas via C&M Sales’ DSD network, potentially increasing retail distribution and brand visibility for SNYR.

How many Arkansas accounts will carry FOCUSfactor after the SNYR and C&M Sales agreement?

C&M Sales collectively services over 3,500 accounts statewide, which represents the distributor’s current service footprint.

When was the Synergy CHC (SNYR) distribution partnership with C&M Sales announced?

The partnership was announced on November 5, 2025.

Who are C&M Sales (Central and Moon) and why are they important to SNYR distribution?

Central and Moon are family-owned Arkansas beverage wholesalers founded in 1935 with a DSD network and a non-alcohol division representing 20+ brands, providing sales, merchandising, and promotion expertise.

Will the SNYR and C&M Sales deal affect FOCUSfactor availability outside Arkansas?

The announced agreement specifically expands availability across Arkansas; no change to out-of-state distribution was disclosed.

Did Synergy CHC (SNYR) disclose financial terms of the C&M Sales distribution agreement?

No financial terms or revenue projections were disclosed in the announcement.