Mississippi Power names Meridian native Fredie Carmichael vice president of Customer Solutions and Corporate Communications

Rhea-AI Summary

Mississippi Power (NYSE:SO) elected Fredie Carmichael as vice president of Customer Solutions and Corporate Communications, effective March 16, 2026. He will join the company's management council and oversee marketing, energy efficiency, lighting, customer service teams and corporate communications.

Carmichael has more than 26 years of experience, most recently as vice president of Corporate Affairs at Georgia Power; he previously held roles at Southern Company Gas and joined Southern Company in 2013 in marketing at Mississippi Power. He holds a communications degree from Mississippi State and completed executive programs at Southern Miss and Cornell.

Key Figures

Experience: 26 years Employees led: 8,000 employees Customer base: 2.8 million customers +2 more

5 metrics

Experience 26 years Carmichael’s experience in communications and customer strategy

Employees led 8,000 employees Scope of Corporate Affairs role at Georgia Power

Customer base 2.8 million customers Customers served in prior Georgia Power role

Effective date March 16, 2026 Start date as VP of Customer Solutions and Corporate Communications

Company tenure Since 2013 Year Carmichael joined Southern Company via Mississippi Power Marketing

Market Reality Check

Price: $96.79 Vol: Volume 4,566,910 vs 20-da...

low vol

$96.79 Last Close

Volume Volume 4,566,910 vs 20-day average 7,566,931, indicating relatively light trading ahead of this leadership update. low

Technical Price at $96.79, modestly above 200-day MA of $91.53 and about 4% below the 52-week high of $100.84.

Peers on Argus

SO was down about 0.45% while key peers showed mixed moves: DUK +0.44%, NGG +1.4...

SO was down about 0.45% while key peers showed mixed moves: DUK +0.44%, NGG +1.42%, D +0.80%, XEL +0.19%, and AEP -0.36%. No clear sector-wide pattern tied to this management announcement.

Historical Context

5 past events · Latest: Feb 25 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 25	DOE loan guarantees	Positive	+0.1%	Large DOE loan guarantees to fund grid and generation projects.
Feb 19	Earnings update	Positive	+4.4%	Q4 and full-year 2025 earnings with higher revenues and adjusted income.
Feb 17	Regulatory filing	Positive	-1.0%	Georgia Power filings targeting storm cost recovery and lower fuel rates.
Feb 16	Grid resilience project	Positive	-3.1%	Microgrid and battery projects with Kit Carson Electric Cooperative.
Jan 28	Dividend declaration	Positive	-0.6%	Quarterly dividend announcement continuing a long payout record.

Pattern Detected

Recent news has generally been positive, but price reactions have been mixed, with three instances of negative follow-through despite constructive operational or financial updates.

Recent Company History

Over the past few weeks, Southern Company announced major developments, including a U.S. DOE loan guarantee package of up to $26.54 billion, mixed-but-solid Q4 2025 and full-year earnings with $29.6 billion in operating revenues, and regulatory filings in Georgia aimed at bill reductions. Operationally, it highlighted microgrid and storage projects, and continued its 78-year dividend track record. Today’s leadership appointment at Mississippi Power fits within this broader narrative of operational and customer-focused initiatives across subsidiaries.

Market Pulse Summary

This announcement highlights a leadership change at Mississippi Power, with Fredie Carmichael assumi...

Analysis

This announcement highlights a leadership change at Mississippi Power, with Fredie Carmichael assuming responsibility for customer solutions and corporate communications on March 16, 2026. His background includes overseeing branding and communications for 8,000 employees and 2.8 million customers at Georgia Power, aligning with Southern Company’s recent focus on grid investments and customer savings. In context of prior updates—like DOE loan guarantees of up to $26.54 billion and 2025 operating revenues of $29.6 billion—investors may watch how this role shapes customer engagement and service strategy at the subsidiary level.

AI-generated analysis. Not financial advice.

GULFPORT, Miss., March 4, 2026 /PRNewswire/ -- Mississippi Power today announced its board of directors has elected Fredie Carmichael as vice president of Customer Solutions and Corporate Communications, effective March 16. Carmichael will also serve as a member of the company's management council.

Carmichael will oversee Customer Solutions and Corporate Communications, including marketing, energy efficiency, lighting, the company's customer service teams and communications.

"Fredie brings a deep understanding of our customers, our business and the communities we proudly serve," said Pedro Cherry, chairman, president and CEO of Mississippi Power. "His proven leadership, strategic mindset and passion for Mississippi are vital as we continue to enhance the customer experience, support growth across our service territory and maximize the value we bring our customers every day."

Carmichael brings more than 26 years of experience in communications, customer strategy and leadership. Most recently, he served as vice president of Corporate Affairs at Georgia Power, leading strategic branding, advertising, marketing, digital and social media, employee and executive communications, and media relations for approximately 8,000 employees and 2.8 million customers. Prior to that, he was vice president of Corporate Communication at Southern Company Gas. Carmichael joined Southern Company in 2013 in Marketing at Mississippi Power and has held leadership roles across the Southern Company system.

A native of Lauderdale County, Carmichael began his career in journalism, working as a reporter in Mississippi and Florida before serving as executive editor of The Meridian Star. He later worked as a regional economic development manager at the Mississippi Development Authority.

Carmichael holds a communications degree from Mississippi State University, completed the True South Economic Development Program at The University of Southern Mississippi and is a graduate of the Executive Leadership Program at Cornell University.

He has a strong history of community involvement across Mississippi, including serving as founding chairman of Young Professionals of Meridian and Mississippi Young Professionals, being elected to serve on the Lauderdale County Board of Education and participating on the inaugural transition team for Meridian Mayor Percy Bland.

Carmichael and his wife, Dr. Susan Carmichael, a Meridian native, have three children.

About Mississippi Power
Mississippi Power, a subsidiary of Southern Company (NYSE: SO), produces safe, reliable and affordable energy for nearly 194,000 customers in 23 southeast Mississippi counties. Mississippi Power has served its communities for more than a century and is an industry leader in safety, reliability and economic development. The Southeastern Electric Exchange recognized the company for Top Safety Performance in its generation category, and Site Selection named Mississippi Power a top utility driving economic development in the United States. For reliability, The Edison Electric Institute has recognized Mississippi Power with multiple Emergency Response Awards for outstanding storm response. Visit our website at mississippipower.com, like us on Facebook, and follow us on Instagram, LinkedIn, and YouTube for company updates.

View original content to download multimedia:https://www.prnewswire.com/news-releases/mississippi-power-names-meridian-native-fredie-carmichael-vice-president-of-customer-solutions-and-corporate-communications-302703660.html

SOURCE Mississippi Power

FAQ

Who is Fredie Carmichael and what role will he hold at Mississippi Power (SO)?

Fredie Carmichael will serve as vice president of Customer Solutions and Corporate Communications, effective March 16, 2026. According to the company, he will also join the management council and oversee marketing, energy efficiency, lighting, customer service teams and corporate communications.

When does Fredie Carmichael officially start his role at Mississippi Power (SO)?

Fredie Carmichael's appointment is effective March 16, 2026. According to the company, he was elected by the board and will concurrently serve on the company's management council.

What experience does Fredie Carmichael bring to Mississippi Power (SO)?

Carmichael brings more than 26 years of experience in communications and customer strategy. According to the company, he most recently served as vice president of Corporate Affairs at Georgia Power and held leadership roles across the Southern Company system.

Which functions will Fredie Carmichael oversee as VP at Mississippi Power (SO)?

He will oversee Customer Solutions and Corporate Communications, including marketing, energy efficiency, lighting and customer service teams. According to the company, corporate communications and media relations also fall under his responsibilities.

What is Fredie Carmichael's local and educational background relevant to Mississippi Power (SO)?

Carmichael is a Lauderdale County native with a communications degree from Mississippi State University. According to the company, he completed executive programs at Southern Miss and Cornell and has a history of community involvement in Mississippi.