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Sobr Safe Inc Stock Price, News & Analysis

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Welcome to our dedicated page for Sobr Safe news (Ticker: SOBR), a resource for investors and traders seeking the latest updates and insights on Sobr Safe stock.

SOBR Safe, Inc. (Nasdaq: SOBR) is a developer of next-generation alcohol monitoring and detection technology, and its news flow reflects both technology milestones and capital markets activity. The company focuses on transdermal, touch-based alcohol detection that reports in real time through a cloud-based data platform, with applications in behavioral health, family law, consumer markets and related safety and compliance contexts.

On this page, readers can follow SOBRsafe news such as quarterly financial and operating results, where the company reports revenue trends, gross margin, operating expenses and net loss, along with commentary on device deployments and software subscription growth. Earnings releases also highlight the contribution of SOBRsure GEN 2 hardware and software to total revenue and the evolution of annual recurring revenue from subscription sales.

SOBRsafe’s news also covers product and technology developments, including independent third-party validation of the SOBRsure GEN 2 device, enhancements to its mobile application and software platform, and intellectual property updates such as the granting of a European Patent for the SOBRcheck device. Corporate updates describe marketing initiatives, conference participation, sales efforts in behavioral health and family law markets, and organizational changes, including board appointments and additions to the leadership team.

Investors can also track financing announcements, such as private placements of common stock and warrants, and related use of proceeds for working capital and general corporate purposes. For anyone monitoring SOBR stock, this news feed provides a centralized view of the company’s reported progress in technology validation, market outreach, subscription growth and capital structure. Bookmark this page to review new press releases, regulatory disclosures referenced in 8-K filings and other company communications as they are issued.

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SOBR Safe, Inc. (OTC: SOBR) announced the hiring of Jerry Wenzel as Chief Financial Officer, bringing over 40 years of experience in financial management. Previously, Jerry served as CFO for multiple companies, enhancing SOBRsafe's leadership team aimed at driving revenue growth and strategic expansion. The company focuses on innovative solutions for alcohol policy management, with a technology capable of detecting alcohol and ensuring workplace safety. SOBRsafe addresses the $249 billion annual cost of alcohol abuse in the U.S., with a unique touch-based verification system.

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SOBR Safe, Inc. (OTC: SOBR) has appointed Michael Watson as the Chief Revenue Officer, effective Nov. 16, 2021. With over 25 years in sales and marketing, Watson is tasked with driving revenue for the company. He previously developed a healthcare product generating over $1 billion in savings and $50 million in revenue. Watson's focus at SOBR includes enhancing economic arguments for the company's technology, which aims to help businesses save up to 20% on insurance costs. SOBR Safe's innovative alcohol detection solutions target various industries to reduce alcohol-related accidents.

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SOBR Safe, Inc. (OTC: SOBR) has successfully closed a $3 million financing round through a convertible debenture and warrants to purchase up to 1,219,512 shares at $2.00 each. This funding comes at a pivotal moment as the company prepares for commercial manufacturing of its innovative alcohol detection technology, with pilot testing already underway. SOBR Safe's system aims to combat alcohol abuse, which costs the U.S. economy $249 billion annually, targeting various applications from workplaces to young drivers.

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SOBR Safe, Inc. (OTC: SOBR) has announced it secured $3.0 million in financing from a healthcare fund, raising its total financing to approximately $8.0 million since 2020. This funding will support the commercial rollout of its SOBRcheck™ devices starting in October 2021. The Chairman, Dave Gandini, emphasized the financing will bolster sales, marketing, and public relations efforts and facilitate entry into the managed care industry. The company focuses on innovative alcohol detection solutions to enhance workplace safety.

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SOBR Safe, Inc. (OTC: SOBR), a leader in alcohol policy management solutions, has launched a pilot program with Advance Freight Traffic Service, a freight bill auditing company. The pilot will evaluate SOBRsafe's alcohol screening technology at Advance Freight's Michigan headquarters, aiming for potential adoption in the commercial fleet sector. Advance Freight's president expressed optimism about the technology's impact on fleet safety, while SOBRsafe's chairman noted the alignment with their target market. This partnership could pave the way for broader acceptance of SOBRsafe's solutions.

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SOBR Safe, Inc. (OTC: SOBR) announced a pilot program with Continental Services, Michigan's largest food management company, to evaluate its alcohol screening technology. The pilot involves SOBRsafe's touch-based system installed in three locations, focusing on employee enrollment, ease-of-use, and cloud-based reporting. Continental's CEO emphasized the program's goal to enhance safety and potentially reduce insurance costs. SOBRsafe's technology aims to prevent alcohol-related incidents in diverse sectors, with a growing focus on safety and wellness initiatives.

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SOBR Safe, Inc. (OTC: SOBR) has launched a pilot program with House Arrest Systems, Inc. (HAS), a leader in electronic monitoring solutions. This partnership aims to introduce SOBRsafe's touch-based alcohol detection technology to industries like trucking and manufacturing, as well as the criminal justice system. HAS, operational since 2010, provides advanced monitoring services across 28 states and Canada. SOBRsafe's system addresses the $249 billion annual cost of alcohol abuse in the U.S. by preventing intoxicated individuals from workplace or vehicle access.

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SOBR Safe, Inc. (OTC: SOBR) announced the appointment of Scott Bennett as Vice President of Operations, bringing over 20 years of executive experience in technology-driven enterprises. Bennett previously co-founded GBprotect and served as COO until its acquisition. The company aims to initiate commercial sales in Q3 2021, with Bennett's expertise expected to facilitate market launch and expansion. SOBR Safe has developed a touch-based alcohol detection technology designed to prevent intoxicated individuals from engaging in unsafe activities, addressing a $249 billion annual cost of alcohol abuse in the U.S.

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FAQ

What is the current stock price of Sobr Safe (SOBR)?

The current stock price of Sobr Safe (SOBR) is $0.9101 as of February 4, 2026.

What is the market cap of Sobr Safe (SOBR)?

The market cap of Sobr Safe (SOBR) is approximately 1.9M.
Sobr Safe Inc

OTC:SOBR

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SOBR Stock Data

1.91M
1.40M
19.86%
1.88%
1.37%
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