Sobr Safe Inc Stock Price, News & Analysis

SOBR Safe, Inc. (OTC: SOBR) has announced it secured $3.0 million in financing from a healthcare fund, raising its total financing to approximately $8.0 million since 2020. This funding will support the commercial rollout of its SOBRcheck™ devices starting in October 2021. The Chairman, Dave Gandini, emphasized the financing will bolster sales, marketing, and public relations efforts and facilitate entry into the managed care industry. The company focuses on innovative alcohol detection solutions to enhance workplace safety.

SOBR Safe, Inc. (OTC: SOBR), a leader in alcohol policy management solutions, has launched a pilot program with Advance Freight Traffic Service, a freight bill auditing company. The pilot will evaluate SOBRsafe's alcohol screening technology at Advance Freight's Michigan headquarters, aiming for potential adoption in the commercial fleet sector. Advance Freight's president expressed optimism about the technology's impact on fleet safety, while SOBRsafe's chairman noted the alignment with their target market. This partnership could pave the way for broader acceptance of SOBRsafe's solutions.

SOBR Safe, Inc. (OTC: SOBR) announced a pilot program with Continental Services, Michigan's largest food management company, to evaluate its alcohol screening technology. The pilot involves SOBRsafe's touch-based system installed in three locations, focusing on employee enrollment, ease-of-use, and cloud-based reporting. Continental's CEO emphasized the program's goal to enhance safety and potentially reduce insurance costs. SOBRsafe's technology aims to prevent alcohol-related incidents in diverse sectors, with a growing focus on safety and wellness initiatives.

SOBR Safe, Inc. (OTC: SOBR) has launched a pilot program with House Arrest Systems, Inc. (HAS), a leader in electronic monitoring solutions. This partnership aims to introduce SOBRsafe's touch-based alcohol detection technology to industries like trucking and manufacturing, as well as the criminal justice system. HAS, operational since 2010, provides advanced monitoring services across 28 states and Canada. SOBRsafe's system addresses the $249 billion annual cost of alcohol abuse in the U.S. by preventing intoxicated individuals from workplace or vehicle access.

SOBR Safe, Inc. (OTC: SOBR) announced the appointment of Scott Bennett as Vice President of Operations, bringing over 20 years of executive experience in technology-driven enterprises. Bennett previously co-founded GBprotect and served as COO until its acquisition. The company aims to initiate commercial sales in Q3 2021, with Bennett's expertise expected to facilitate market launch and expansion. SOBR Safe has developed a touch-based alcohol detection technology designed to prevent intoxicated individuals from engaging in unsafe activities, addressing a $249 billion annual cost of alcohol abuse in the U.S.

SOBR Safe, Inc. (OTC: SOBR) announced the upcoming commercial launch of its non-invasive alcohol detection system, SOBRcheck™, which was highlighted in a cover story by School BUSRide magazine. The device aims to enhance school bus safety by ensuring all drivers are screened for alcohol impairment before operating a bus, with data relayed to supervisors in real-time. SOBRsafe aims to partner with school districts and transportation providers amid rising concerns over alcohol consumption, particularly post-COVID. The company anticipates launching in Q2 2021.

SOBR Safe, Inc. (OTC Pink: SOBR) announced the appointment of Dean Watson as its new Chief Technology Officer. Watson brings over 25 years of experience in technology and leadership, previously holding significant roles in the automotive industry. He is expected to enhance SOBR Safe's innovation strategy, particularly in developing its non-invasive alcohol detection system, SOBR®Check™, aimed at reducing alcohol-related incidents and costs in various sectors. The company's mission focuses on improving safety in workplaces and communities.