Sofi Technologies Inc Stock Price, News & Analysis

SoFi Technologies (NASDAQ: SOFI) has secured a multi-year partnership as the official bank and first presenting sponsor of the Country Music Association's CMA Fest, the world's largest country music festival. The 52nd CMA Fest will take place in Nashville from June 5-8, 2025.

SoFi Plus members will receive exclusive benefits including: access to a members-only lounge, presale ticket access, VIP Riverfront Retreat experience, and early access to 2026 presale tickets. SoFi cardholders can earn 25% cash back on eligible food, drinks, and merchandise up to $200.

The 2024 festival attracted approximately 90,000 daily attendees from all 50 states and nearly 50 countries. SoFi will serve as the presenting broadcast and streaming partner for the CMA Fest special on ABC and Hulu. This partnership adds to SoFi's entertainment portfolio, which includes partnerships with the NBA, SoFi Stadium, and TGL.

Wyndham Hotels & Resorts has launched the industry's first Wyndham Rewards Debit Card in the U.S., targeting younger travelers and those preferring a debt-free lifestyle. The card, developed with Galileo Financial Technologies and backed by Mastercard, offers cardholders the ability to earn Wyndham Rewards points on everyday purchases.

Key benefits include: earning 1 point per dollar on Hotels by Wyndham, gas, and grocery purchases; 1 point per $2 on other qualifying purchases; complimentary Gold level membership; 2,500 points welcome bonus; and up to 7,500 annual bonus points. The card carries a $6 monthly fee, waived with a $2,500 minimum average balance.

This initiative responds to market research showing nearly 70% of Gen Z consumers use debit cards weekly, with 65% planning to increase travel spending in 2025. The debit card complements Wyndham's existing credit card portfolio and allows redemption for stays at over 60,000 properties globally.

SoFi Technologies (NASDAQ: SOFI) has secured its largest Loan Platform Business agreement to date - a two-year, $5 billion deal with Blue Owl Capital for personal loans. This partnership with Blue Owl Capital, which manages over $250 billion in assets, represents double the size of SoFi's previous largest commitment.

The agreement advances SoFi's strategy to diversify revenue streams through less capital-intensive and more fee-based sources. Through its Loan Platform Business, SoFi refers pre-qualified borrowers to loan origination partners and originates loans on behalf of third parties while retaining servicing rights. In 2024, this business segment originated $2.1 billion in loans.

SoFi Technologies (NASDAQ: SOFI) has successfully completed a $697.6 million securitization of personal loans originated by SoFi Bank. This marks the first securitization of new collateral in SoFi's Consumer Loan Program (SCLP) since 2021 and the first using collateral from their loan platform business.

The transaction, dubbed SCLP 2025-1, closed on February 28, 2025, featuring four classes of notes rated from AAA to BBB+ by Fitch Ratings and Morningstar DBRS. The offering attracted 35 unique investors and priced at industry-leading costs, with a weighted average spread of 87 basis points and an all-in yield of 5.10%.

The deal highlights the strong performance of SoFi's loan platform business, which generated $2.1 billion in personal loan volume in 2024. Since SCLP's launch in 2015, SoFi has issued over $12 billion in notes across 25 transactions.

Ascenda and Galileo Financial Technologies have announced a strategic partnership to enhance card loyalty programs for banks, fintechs, and brands. This collaboration integrates Ascenda's loyalty-as-a-service expertise with Galileo's financial technology platform (part of SoFi Technologies, Inc. - NASDAQ: SOFI).

The partnership creates an end-to-end solution for launching loyalty card programs, combining Galileo's financial services infrastructure with Ascenda's rewards fulfillment capabilities. This integrated approach aims to tackle key loyalty challenges by simplifying card issuing while ensuring seamless loyalty integration.

Josh Berwitz, Chief Commercial Officer of Ascenda, highlighted that this collaboration enables clients to launch compelling programs with top-tier loyalty programs in travel, hospitality, and beyond. David Feuer, Chief Product Officer at Galileo, noted that the partnership empowers organizations to create loyalty-driven card programs that engage customers more deeply, enable faster time-to-market, and drive meaningful results.

Galileo Financial Technologies, a SoFi Technologies (NASDAQ: SOFI) subsidiary, has launched a pioneering co-brand debit program that extends credit card-like rewards to debit card users. This first-of-its-kind offering in the U.S. hospitality sector targets the underserved $4.3 trillion debit market.

The program significantly reduces the launch time for co-branded cards from over a year to just a few months. It provides comprehensive technology solutions including card issuing, processing, Cyberbank Digital, and program management in a unified system. Initially focusing on hospitality and travel sectors, the program aims to serve the more than 90% of U.S. adults who have debit cards, including 45 million adults with or no credit history.

SoFi Technologies (NASDAQ: SOFI) has enhanced its SoFi Plus premium membership with new benefits offering $1,000+ in annual value. Members can access SoFi Plus for $10 monthly or free with direct deposit, featuring benefits like:

• Unlimited 1% Invest rewards match with recurring deposits
• Free unlimited financial planning sessions (valued at $250/session)
• $1,000 discount on home loan closing
• Exclusive student loan refinance rates
• 3% cash back on hotel bookings
• VIP event access
• 3.80% APY on savings
• Up to 3.3% credit card cash back

To celebrate, SoFi launched the 'Power of Plus' sweepstakes running from February 2025 to May 2025, offering six prizes including $400,000 toward a home purchase, $70,000 for student debt, retirement contributions, and vacation packages.

SoFi Technologies (NASDAQ: SOFI) has announced its participation in the upcoming BofA Securities 2025 Financial Services Conference. CEO Anthony Noto will engage in a moderated fireside chat discussion at the event, scheduled for February 11, 2025, at 1:50 PM EST.

The digital financial services company, which provides members with comprehensive solutions for borrowing, saving, spending, investing, and protecting their money, will make the session available via webcast. Investors can access the live presentation through the provided registration link, and archived recordings will be accessible through SoFi's Investor Relations website under the 'Events & Presentations' section.

SoFi Technologies reported strong Q4 2024 results with record adjusted net revenue of $739.1M, up 24% year-over-year, driven by 52% combined growth in Financial Services and Tech Platform segments. The company achieved GAAP net income of $332.5M and diluted EPS of $0.29.

Key highlights include record fee-based revenue of $289.5M (up 63%), net interest income of $470.2M (up 21%), and adjusted EBITDA of $198M (up 9%). Member growth reached 10.1M (up 34%) with 785K new additions in Q4, while total products increased to 14.7M (up 32%) with 1.1M new additions.

Financial Services segment revenue grew 84% to $256.5M, while Technology Platform revenue increased 6% to $102.8M. The Lending segment saw 18% growth in GAAP net revenue to $417.8M. Total deposits grew to $26.0B, with over 90% coming from direct deposit members.