Society Pass Incorporated, NusaTrip Incorporated and Gother Establish Strategic Partnership to Enhance Flight Distribution in Projected US$84 Billion Thailand Travel Market
Rhea-AI Summary
Society Pass (Nasdaq: SOPA) and majority-owned NusaTrip (Nasdaq: NUTR) announced a strategic partnership with Gother to supply NusaTrip flight inventory to a growing Thai OTA.
The agreement aims to broaden airline choices, route coverage and fares in Thailand and Southeast Asia amid a projected Thailand travel market of ~USD 84.1B by 2034.
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News Market Reaction
On the day this news was published, SOPA declined 5.70%, reflecting a notable negative market reaction. Our momentum scanner triggered 3 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $18M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SOPA gained 12.87% while close peers showed mixed moves: ELWS +9.46%, OBLG +12.50%, SGN +22.22%, FTFT -2.24%, QH roughly flat. Momentum scanner flags MASK -11.17% and SGN +7.05%, reinforcing that SOPA’s move appears stock-specific rather than a broad sector rotation.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 12 | Travel partnership | Positive | +3.7% | NusaTrip-Bookcabin tie-up expanding hotel and travel inventory in Indonesia. |
Recent partnership news for SOPA has coincided with positive single-digit percentage gains.
Over the last few months, Society Pass has combined capital raises, strategic investments and operating partnerships. A prior NusaTrip–Bookcabin partnership in Indonesia on Jan 12, 2026 produced a 3.69% gain, while offerings in late December 2025 and an AI investment in Sapience AI generated double-digit and high-single-digit moves. Today’s Thailand-focused NusaTrip–Gother partnership extends the same strategy of leveraging NusaTrip to expand regional travel distribution.
Historical Comparison
In the past 6 months, SOPA had 1 partnership update, averaging a 3.69% move. Today’s 12.87% reaction to another NusaTrip distribution deal in Thailand represents a stronger response than the prior Indonesia-focused partnership.
Partnership activity has progressed from expanding NusaTrip’s hotel and travel inventory in Indonesia with Bookcabin to deepening flight content distribution in Thailand via Gother, broadening NusaTrip’s Southeast Asia reach.
Market Pulse Summary
The stock moved -5.7% in the session following this news. A negative reaction despite expansionary news would fit scenarios where investors focus more on execution risks than headline growth. Prior partnership news around NusaTrip led to a 3.69% gain, so a drop on this update would mark a divergence from that pattern. With SOPA already trading above its 200-day MA, a sharp decline could reflect profit-taking after recent gains rather than a clear rejection of the Thailand strategy.
Key Terms
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AI-generated analysis. Not financial advice.
JAKARTA, Indonesia, Jan. 30, 2026 (GLOBE NEWSWIRE) -- Society Pass Incorporated (Nasdaq: SOPA) (the “Company”), Southeast Asia’s next generation digital ecosystem, and its majority owned subsidiary, NusaTrip Inc (Nasdaq: NUTR) (“NusaTrip”), the leading Southeast Asia (“SEA”) and Asia-Pacific-based (“APAC”) integrated travel technology platform, today announces that NusaTrip has formed a strategic partnership with Search Engine Optimization Company Limited (“Gother”), a fast-growing online travel agency in Thailand. Under this agreement, NusaTrip will supply flight content to Gother, enhancing air travel distribution in Thailand and throughout Southeast Asia. This partnership further strengthens NusaTrip’s position as a leading flight content supplier in the regional travel market.
According to Market.US, the global Thailand tourism market size is expected to be worth around USD 84.1 Billion by 2034, from USD 61.4 Billion in 2024, growing at a CAGR of
NusaTrip collaborates with leading airlines to deliver comprehensive flight content, real time availability, and dynamic pricing through advanced booking technology. By integrating NusaTrip’s inventory, Gother can offer customers more airline choices, broader route coverage, and improved fares.
Gother is an emerging online travel platform focused on providing simple and affordable flight booking solutions for Southeast Asian travelers. This partnership enhances Gother’s product offering and supports its growth in the regional market.
NusaTrip CEO, Anson Neo, explains, “By adding Gother to our network of OTA partners, NusaTrip expands its distribution footprint and reinforces its role as a regional flight content hub. This partnership will drive revenue for the company as we establish a strategic foothold in Thailand, one of Southeast Asia’s richest travel markets.”
About Society Pass Inc.
Founded in 2018 as an e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, and with offices located in Bangkok, Beijing, Ho Chi Minh City, Hong Kong, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 4 interconnected verticals (digital media, travel, lifestyle, and alternative intelligence).
Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.
For more information on Society Pass, please visit:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
X at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.
About NusaTrip Inc.
Established in 2015 and headquartered in Jakarta, Indonesia, NusaTrip Incorporated (Nasdaq: NUTR) (“NusaTrip”) is an integrated travel technology platform with geographical specialization in SEA and APAC. NusaTrip currently has more than 500 airlines and 650,000 hotels worldwide on its marketing platform. We are the first Indonesian-based online travel agent (OTA) in Indonesia to receive International Air Transport Association (IATA) accreditation. IATA gives OTA’s access to all airline fares and inventories.
As an acquisitions-focused company, mergers and acquisitions of offline travel agencies play a pivotal role in our growth strategy. We have demonstrated an ability to execute accretive and synergistic acquisitions as well as integrate and fundamentally improve our acquired businesses. We have completed acquisitions of VLeisure and VIT, both travel companies in Vietnam. We will continue to focus on the acquisition of other synergistic companies, and we are currently looking to acquire travel agencies operating in throughout SEA and APAC. We aim to bring travellers from the rest of the world to SEA and APAC (inbound travel) and bring travellers from SEA and APAC to the rest world (outbound travel).
NusaTrip completed an initial public offering and began trading on the Nasdaq under the ticker NUTR in August 2025.
For more information, please visit:
Website at: https://www.nusatrip.com
Investor relations at: https://www.nusatripir.com
LinkedIn at: https://www.linkedin.com/company/nusatrip
Facebook at: https://www.facebook.com/NusaTripCom
X at: https://x.com/nusatrip
Instagram at: https://www.instagram.com/nusatrip/
Cautionary Note Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbour” provisions of the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate”, “estimate”, “expect”, “project”, “plan”, “intend”, “believe”, “may”, “will”, “should”, “can have”, “likely” and other words and terms of similar meaning. Forward-looking statements represent Society Pass Incorporated’s current expectations regarding future events and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements. Among those risks and uncertainties are market conditions, including the trading price and volatility of Society Pass Incorporated’s common stock and risks relating to Society Pass Incorporated’s business, including the Company’s ability to develop and successfully change its business model and the Company’s ability to identify new investments and spin-off acquisitions.
Media Contact:
Raynuald LIANG
Chief Executive Officer
ray@thesocietypass.com
FAQ
What does the NusaTrip–Gother partnership mean for SOPA shareholders?
How will Gother benefit from integrating NusaTrip flight content under SOPA (SOPA)?
Does the announcement state any financial terms or revenue guidance for SOPA or NusaTrip?
How does the partnership position NusaTrip (NUTR) in the Thailand travel market forecasted at USD 84.1B?
Will the NusaTrip and Gother agreement affect flight availability and pricing for travelers in 2026?
