Society Pass Incorporated, NusaTrip Incorporated and Bookcabin Announce Strategic Partnership to Expand Distribution in Projected US$115 Billion Indonesia Travel Market
Rhea-AI Summary
Society Pass (Nasdaq: SOPA) announced that majority-owned subsidiary NusaTrip (Nasdaq: NUTR) formed a strategic partnership with Indonesia online travel agency Bookcabin to expand distribution in Southeast Asia. The deal will incorporate NusaTrip’s hotel and travel inventory onto Bookcabin’s platform, aiming to increase consumer choices and hotel reach in Indonesia, a market projected at US$115 billion by 2034. NusaTrip provides access to more than one million properties, including over 500,000 self-contracted hotels across SEA.
Positive
- Partnership integrates NusaTrip inventory into Bookcabin platform expanding distribution
- Access to >1,000,000 properties worldwide via NusaTrip
- Over 500,000 self-contracted hotels across Southeast Asia in NusaTrip network
- Targets Indonesia market projected at US$115 billion by 2034
Negative
- None.
News Market Reaction
On the day this news was published, SOPA gained 3.69%, reflecting a moderate positive market reaction. Argus tracked a peak move of +4.2% during that session. Argus tracked a trough of -16.3% from its starting point during tracking. Our momentum scanner triggered 30 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $798K to the company's valuation, bringing the market cap to $22M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SOPA fell 3.56% while peers were mixed: ELWS down 3.23%, OBLG up 12.5%, QH and SGN modestly up. Momentum scan shows SGN and MASK moving up, reinforcing that SOPA’s decline looks stock-specific rather than a sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 31 | Equity offering close | Neutral | +16.9% | Closed $3M common stock offering at $2.00 per share under S-1. |
| Dec 29 | Equity offering pricing | Neutral | +61.0% | Priced best-efforts $3M common stock offering at $2.00 per share. |
| Dec 29 | Platform launch | Positive | +61.0% | Launched TMG Social to tap SEA live commerce and social commerce demand. |
| Dec 23 | Analyst commentary | Positive | +6.0% | Greenridge Global highlighted positive developments viewed as overlooked. |
| Dec 22 | Valuation report | Positive | +9.3% | Ascendiant report argued SOPA stock undervalued on NusaTrip valuation. |
Recent SOPA news events, including equity offerings and product/valuation news, have all seen positive price reactions, suggesting the stock has responded favorably to a variety of corporate catalysts.
Over late 2025, Society Pass completed a $3.0M common stock offering at $2.00 per share, which still drew positive price reactions around pricing and closing. The launch of TMG Social targeting a US$90B SEA social commerce market, with a network of 10,000+ influencers and a US$10M 2026 revenue target, also coincided with strong gains. Research notes from Greenridge Global and Ascendiant highlighted positive developments and valuation. Today’s Indonesia travel partnership fits an ongoing strategy of scaling regional platforms and distribution networks.
Market Pulse Summary
This announcement expands NusaTrip’s reach by integrating its large inventory—over 1M properties and 500,000 self-contracted hotels—into Bookcabin’s platform, targeting Indonesia’s projected US$115B travel market by 2034. It continues SOPA’s pattern of building regional ecosystems through subsidiaries. Investors may compare this move with prior initiatives like TMG Social and recent financings, watching future disclosures for tangible revenue growth and margin trends tied to the partnership.
Key Terms
b2b technical
AI-generated analysis. Not financial advice.
JAKARTA, Indonesia, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Society Pass Incorporated (Nasdaq: SOPA) (the “Company”), Southeast Asia’s (SEA) next generation e-commerce ecosystem, and its majority owned subsidiary, NusaTrip Incorporated (Nasdaq: NUTR) (“NusaTrip”), the leading SEA and Asia-Pacific-based (“APAC”) integrated travel technology platform, today announces that NusaTrip has formed a strategic partnership with Bookcabin, a growing online travel agency in Indonesia.
This strategic partnership is expected to improve travel distribution in SEA by incorporating NusaTrip’s voluminous and ever-growing hotel and travel inventory onto Bookcabin’s online platform. The Company believes that regional travelers will have more accommodation choices and better rates, and hotel partners will reach a wider audience in the region. By combining NusaTrip’s distribution network with Bookcabin’s consumer platform, the partnership is expected to create new opportunities for hotels to reach regional markets and for travelers to access more choices and better value. The collaboration also reflects the Company’s long-term vision to build a more connected travel ecosystem in Southeast Asia through strong partnerships and technology-driven distribution.
Raynauld Liang, Chief Executive Officer of NusaTrip’s majority shareholder, Society Pass Inc., explained, “This regional partnership represents a significant milestone in NusaTrip’s corporate development in Indonesia as it allows both SOPA and NUTR to expand our growing network of partners in the biggest economy in SEA.”
NusaTrip Chief Executive Officer Anson Neo added, “By expanding our relationship with Bookcabin, one of Indonesia’s fastest growing online travel platforms, NusaTrip is able to widen its product offerings, projected revenue base and profit margin potential.”
With the World Travel Market projecting a market size of US
NusaTrip offers access to more than one million properties worldwide, including over 500,000 self-contracted hotels across SEA. As a full-service B2B wholesaler, NusaTrip connects hotels and travel suppliers with agencies, corporates, and online platforms across multiple markets.
Bookcabin is a rising online travel platform built for modern travelers, offering flight, hotel, and travel package bookings through a simple and user-friendly digital experience. With a growing presence across Southeast Asia, Bookcabin continues to expand its reach among mobile-first travelers.
About Society Pass Inc.
Founded in 2018 as an e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than
Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.
For more information on Society Pass, please visit:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
X at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.
About NusaTrip Inc.
Established in 2015 and headquartered in Jakarta, Indonesia, NusaTrip Incorporated is an integrated travel technology platform with geographical specialization in SEA and APAC. NusaTrip currently has more than 500 airlines and 650,000 hotels worldwide on its marketing platform. We are the first Indonesian-based online travel agent (OTA) in Indonesia to receive International Air Transport Association (IATA) accreditation. IATA gives OTA’s access to all airline fares and inventories.
As an acquisitions-focused company, mergers and acquisitions of offline travel agencies play a pivotal role in our growth strategy. We have demonstrated an ability to execute accretive and synergistic acquisitions as well as integrate and fundamentally improve our acquired businesses. We have completed acquisitions of VLeisure and VIT, both travel companies in Vietnam. We will continue to focus on the acquisition of other synergistic companies, and we are currently looking to acquire travel agencies operating in throughout SEA and APAC. We aim to bring travellers from the rest of the world to SEA and APAC (inbound travel) and bring travellers from SEA and APAC to the rest world (outbound travel).
NusaTrip completed an initial public offering and began trading on the Nasdaq under the ticker NUTR in August 2025.
For more information, please visit:
Website at: https://www.nusatrip.com
Investor relations at: https://www.nusatripir.com
LinkedIn at: https://www.linkedin.com/company/nusatrip
Facebook at: https://www.facebook.com/NusaTripCom
X at: https://x.com/nusatrip
Instagram at: https://www.instagram.com/nusatrip/
Cautionary Note Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbour” provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the success of the strategic partnership. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate”, “estimate”, “expect”, “project”, “plan”, “intend”, “believe”, “may”, “will”, “should”, “can have”, “likely” and other words and terms of similar meaning. Forward-looking statements represent Society Pass Incorporated’s current expectations regarding future events and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements. Among those risks and uncertainties are market conditions, including the trading price and volatility of Society Pass Incorporated’s common stock and risks relating to Society Pass Incorporated’s business, including the Company’s ability to develop and successfully change its business model and the Company’s ability to identify new investments and spin-off acquisitions.
Media Contact:
Raynauld LIANG
Chief Executive Officer
ray@thesocietypass.com
FAQ
What did Society Pass (SOPA) announce on January 12, 2026 about NusaTrip and Bookcabin?
How many properties does NusaTrip offer that will be available on Bookcabin (SOPA)?
What is the expected market opportunity in Indonesia referenced by SOPA/NUTR on January 12, 2026?
How should SOPA shareholders view the NusaTrip–Bookcabin partnership’s business intent?
Will the NusaTrip–Bookcabin deal immediately change SOPA revenue or guidance?
