Society Pass Incorporated (Nasdaq: SOPA) and Thoughtful Media Group Incorporated

Rhea-AI Summary

Society Pass (Nasdaq: SOPA) and subsidiary Thoughtful Media Group (TMGX) launched TMG Social (TikTok: @TMGSocial) on Dec 29, 2025 to enter Southeast Asia’s live commerce market. The company cited Bain & Company’s US$90 billion SEA social commerce opportunity and highlighted TMGX’s network of +10,000 influencers. TMGX targets US$10 million revenue in 2026 from the TMG Social unit and will track gross merchandise value (GMV) per campaign. Services include shoppable posts, livestream shopping, hashtag shopping challenges, and a creator marketplace. Management emphasized performance-based, commission-plus-fee monetization and focus sectors: FMCG, beauty & wellness, personal care, and food & beverage.

Positive

• US$10 million revenue target for TMG Social in 2026
• +10,000 influencer and creator network
• Service suite: shoppable posts, livestream shopping, creator marketplace

Negative

• None.

Key Figures

SEA social commerce market US$90 billion Bain & Company projection for Southeast Asia social commerce

TMGX Social 2026 revenue target US$10 million Management target for TMGX Social business unit in 2026

Influencer and creator network 10,000+ creators TMGX influencer and creator network size

Social media influence Up to 60% Share of online purchases influenced by social media in Thailand/Vietnam

Market Reality Check

$3.56 Last Close

Volume Volume 33,985,301 vs 20-day average 3,094,794 (relative volume 10.98x) indicates intense trading interest. high

Technical Price at 1.82 is trading above the 200-day MA at 1.43, signaling a rebound vs longer-term trend.

Peers on Argus 1 Up

SOPA gained 58.26% while close peers showed mixed, much smaller moves (e.g., OBLG +12.5%, FTFT +2.89%, ELWS -0.41%, others flat). Momentum scanner only flagged MASK at +30.22%. This points to a stock-specific reaction.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 23	Analyst commentary	Positive	+6.0%	Greenridge Global highlighted positive developments it viewed as overlooked.
Dec 22	Valuation note	Positive	+9.3%	Ascendiant called SOPA undervalued based on NusaTrip valuation.
Dec 15	M&A strategy	Positive	-15.2%	Announced global M&A strategy targeting valuation arbitrage opportunities.
Dec 11	Business evolution	Positive	-13.2%	Outlined evolution into acquirer/operator of AI-driven infrastructure assets.
Oct 06	Earnings update	Positive	+275.9%	Report of strong 2Q 2025 revenue growth and analyst target increase.

Pattern Detected

Recent SOPA news often produced large reactions, with positive analyst/earnings items aligning with strong gains, while strategic/M&A announcements sometimes saw negative divergence.

Recent Company History

Over the last few months, SOPA has seen multiple catalysts. Analyst notes on Dec 22–23, 2025 highlighting perceived undervaluation were followed by gains of 5.98% and 9.35%. Earlier in December 2025, announcements on an M&A strategy and a shift toward AI-driven data centre and telecom assets led to double‑digit declines, showing market skepticism toward strategic shifts. A prior earnings-focused note on 2Q 2025 revenue growth coincided with a sharp 275.89% jump. Today’s live-commerce platform launch fits the broader pivot toward digital advertising and e‑commerce monetization.

Market Pulse Summary

The stock surged +61.0% in the session following this news. A strong positive reaction aligns with SOPA’s history of outsized moves on perceived growth catalysts, such as the prior 275.89% jump after a bullish 2Q 2025 update. The launch of TMG Social targets a projected US$90 billion SEA social commerce market with a US$10 million 2026 revenue goal, which may have reinforced growth expectations. However, past divergence on strategic announcements suggests sentiment can reverse if execution or financial results later disappoint.

Key Terms

live commerce technical

"Target US$90 Billion Southeast Asian Live Commerce Market andLaunch Live Selling"

Live commerce is the sale of products or services through real-time video streams where hosts demonstrate items, answer viewer questions, and provide direct purchase links—think of a televised shopping channel combined with social media interactivity. It matters to investors because it can boost sales, shorten the path from discovery to purchase, and create higher engagement and data on customer preferences; that can translate into faster revenue growth, stronger margins, and clearer signals about which products will scale.

creator economy technical

"foster a high value ‘creator economy’ cycle that drives rapid, large-scale growth"

The creator economy is the ecosystem of individual content makers, small teams, and the platforms and tools that let them produce, distribute, and earn money from digital content like videos, podcasts, newsletters, and online courses. Investors care because it creates new revenue streams, subscription and advertising models, and platform lock-in effects—think of creators as small businesses whose success can drive growth, user engagement, and monetization opportunities for the platforms and services that support them.

gross merchandise value financial

"by tracking gross merchandise value for every sales campaign"

Total dollar value of all goods and services sold through a marketplace or e-commerce platform during a set period, before deducting fees, returns or costs. Think of it as the total amount rung up at the register across an entire shopping mall: it shows the platform’s sales volume and user activity. Investors watch it to gauge growth and marketplace traction, but must pair it with metrics like revenue share and margins to assess profitability.

livestream shopping technical

"Livestream Shopping: offers live streaming capabilities, and brands can leverage this"

A live video broadcast where hosts demonstrate and sell products directly to viewers, blending elements of a TV shopping channel, social media, and online retail. Investors care because it can quickly drive sales, reduce marketing friction, reveal real-time demand, and create recurring revenue or higher margins; successful streams can change customer acquisition costs, inventory turnover and revenue growth, so adoption and engagement are closely watched.

creator marketplace technical

"Creator Marketplace: allows brands to connect with popular creators"

A creator marketplace is an online platform that connects content creators — such as writers, designers, video makers, or influencers — with buyers, brands, or audiences who pay for services, products, or licensing. Think of it as a digital farmers’ market where creators display work and buyers choose and pay directly; for investors it matters because these marketplaces can scale transaction fees, attract network effects, and generate recurring revenue streams if they build large, sticky user bases.

social commerce technical

"high margin, revenue generation within the social commerce vertical is strategically designed"

Social commerce is selling products or services directly inside social media or messaging platforms, where people discover items while scrolling, chatting, or watching videos — like a digital market stall inside your feed. It matters to investors because it can speed up sales, lower marketing costs and create new revenue streams by turning engagement into purchases; growth in social commerce can boost a company’s sales, customer data and margins.

AI-generated analysis. Not financial advice.

Target US$90 Billion Southeast Asian Live Commerce Market and
Launch Live Selling Platform for Regional Brands and Creators

NEW YORK, Dec. 29, 2025 (GLOBE NEWSWIRE) --  Society Pass Incorporated. (Nasdaq: SOPA) (the “Company”), Southeast Asia’s (“SEA”) next generation e-commerce ecosystem, and its subsidiary, Thoughtful Media Group Incorporated (“TMGX”), today announced the launch of TMG Social (TikTok: @TMGSocial), TMGX’s live commerce digital retail advertising platform in Thailand, as part of efforts to capture significant market share of what Bain & Company projects is a $90 billion social commerce market, and redefine the live commerce experience in SEA.

Having evolved from being just a mere trend in SEA, major e-commerce platforms such as TikTok, Shopee, and Lazada have transformed live streaming into a high-octane sales engine that connects brands with consumers. As a leader in digital marketing across the region, TMGX provides specialized live selling services for brands looking to accelerate revenues with its distinct competitive advantage derived from its comprehensive +10,000 influencer and creator network. By leveraging the loyal support and engagement of each creator's audience, TMGX seeks to foster a high value ‘creator economy’ cycle that drives rapid, large-scale growth.

Kriangkrai Chaimonglol, CEO of TMGX, explains, “Our strategic focus remains on core sectors where TMGX has built a robust portfolio of clients over the years, including fast-moving consumer goods, Beauty & Wellness, Personal Care, and Food & Beverage. With this specialized expertise, TMGX projects a revenue target of US$10 million in 2026 specifically from our TMGX Social business unit. TMGX’s Live Selling services deliver clear and measurable digital marketing results through real-time conversions. We prioritize performance and transparency by tracking gross merchandise value for every sales campaign. This data-driven approach empowers brands to further refine and develop their sales and marketing strategies for long-term sustainability.”

TMG Social provides the following:

	●	Shoppable Posts and In-Video Links: allows brands to create shoppable posts that include product tags and links, enabling users to click on the products displayed in the videos and make purchases without leaving the app.
	●	Livestream Shopping: offers live streaming capabilities, and brands can leverage this feature to host live shopping events where they showcase products in real-time, interact with viewers, and encourage immediate purchases.
	●	Hashtag Challenges with Shopping: Brands can run hashtag challenges on TikTok, where users are encouraged to create videos related to a specific theme or product and add a feature called “Shop Now”, which allows users to directly shop for the products featured in these challenges.
	●	Creator Marketplace: allows brands to connect with popular creators for influencer marketing campaigns and product promotions.

Heng Yan Rong, CFO of TMGX, clarifies TMGX’s revenue model for its live commerce product, “Our high margin, revenue generation within the social commerce vertical is strategically designed, employing diverse approaches for each segment:

	●	Campaign, project and retainer fee. Within our social commerce services, we offer adaptable pricing structures to cater to varying client needs. Clients have the flexibility to choose between paying on a per-campaign or per-project basis, or they can opt for a retainer fee model for ongoing support. This versatility allows us to maximize revenue streams by incorporating a spectrum of service items such as social commerce planning fees, social commerce solution fees, and account management fees.
	●	Livestreaming commerce. In the domain of livestreaming commerce, our revenue model is transparent and client friendly. Charges often are based on a fixed fee. Moreover, we typically collect a commission, generating revenue through a percentage of sales. This dual-pronged approach not only offers pricing flexibility but also serves as an incentive for effective product promotion through livestreaming events.”

Raynauld Liang, CEO of the Company, concludes, “TMG Social’s launch on TikTok Shop is another step in our multi-year strategy of engaging various touchpoints for the consumers. The companies in our ecosystem recognize that social commerce is the present and future of e-commerce in SEA. For example, in countries like Thailand and Vietnam, up to 60% of online purchases are now influenced by social media. We are uniquely positioned to generate serious value going forward for our customers and shareholders.”

About Society Pass Inc.
Founded in 2018 as an e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices located in Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused holding company operating 3 interconnected verticals (digital media, travel, and lifestyle). Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in SEA.

Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.

For more information on Society Pass, please visit:

Website at https://www.thesocietypass.com or

LinkedIn at https://www.linkedin.com/company/societypass or

Facebook at https://www.facebook.com/thesocietypass or

X at https://twitter.com/society_pass or

Instagram at https://www.instagram.com/societypass/.

About Thoughtful Media Group Inc.
Founded in 2010, Thoughtful Media Group Incorporated is a leading digital advertising platform in Southeast Asia. Through our network of talented creators across multiple industries in Indonesia, Philippines, Thailand, and Vietnam, we help brands maximize marketing budgets and achieve business objectives through some of the most innovative marketing campaigns in the region.

For more information on Thoughtful Media, please visit:

Website at https://www.thoughtfulmedia.com or

LinkedIn at https://www.linkedin.com/company/thoughtful-media-group-inc or

Facebook at https://www.facebook.com/thoughtfulmediaasia or

Instagram at https://www.instagram.com/thoughtfulmedia.

Cautionary Note Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbour” provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the projected revenue of TMGX in 2026. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate”, “estimate”, “expect”, “project”, “plan”, “intend”, “believe”, “may”, “will”, “should”, “can have”, “likely” and other words and terms of similar meaning. Forward-looking statements represent Society Pass Incorporated’s current expectations regarding future events and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements. Among those risks and uncertainties are market conditions, including the trading price and volatility of Society Pass Incorporated’s common stock and risks relating to Society Pass Incorporated’s business including the Company’s ability to develop and successfully change its business model, the Company’s ability to identify new investments and spin-off acquisitions, and the success of Company and TMGX’s launch of TMG Social and its commercialization.

Media Contact:
Raynuald LIANG
Chief Executive Officer
ray@thesocietypass.com

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/24125492-b0e5-4def-80f7-20d29885e5c9
https://www.globenewswire.com/NewsRoom/AttachmentNg/69b3b764-37f3-42db-8935-9cfa915269f7

FAQ

What did Society Pass (SOPA) announce on December 29, 2025 about TMG Social?

Society Pass and Thoughtful Media launched TMG Social on TikTok to deploy live commerce services across SEA and target the US$90 billion social commerce market.

What revenue does TMGX project from TMG Social for 2026 (SOPA)?

TMGX projects a US$10 million revenue target from the TMG Social business unit in 2026.

How will TMG Social monetize live commerce under SOPA?

TMGX will use a mix of campaign/project/retainer fees plus fixed fees and commissions on livestream sales.

Which sectors will TMG Social prioritize for growth under SOPA?

TMG Social is focusing on FMCG, beauty & wellness, personal care, and food & beverage clients.

What platform and features will TMG Social use for live selling (SOPA)?

TMG Social will operate on TikTok Shop offering shoppable posts, in-video links, livestream shopping, hashtag shopping challenges, and a creator marketplace.

How does TMGX measure performance for SOPA’s live commerce campaigns?

TMGX tracks gross merchandise value (GMV) for every sales campaign to measure real-time conversions and performance.