Society Pass and NusaTrip Collaborate with Trip Ninja to Expand North American Operations and Improve Travel Booking
Rhea-AI Summary
Society Pass (Nasdaq: SOPA) and majority-owned NusaTrip (Nasdaq: NUTR) are collaborating with Canada-based TripNinja to integrate itinerary optimization technology into NusaTrip’s travel platform. The integration aims to deliver potentially more competitive fares, flexible routing, and improved booking transparency for complex and multi-city trips.
Features are expected to roll out gradually during the first half of 2026, focusing on flight search, fare flexibility, and booking efficiency.
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Key Figures
Market Reality Check
Peers on Argus
Momentum scanner shows only TGL in motion, up 9.57% with no news, while SOPA’s move is modest and in the opposite direction, indicating stock-specific trading rather than a sector-wide shift.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 09 | Travel partnership | Positive | +1.3% | Hotel distribution expansion via Huizhi, enhancing China access and inventory breadth. |
| Feb 02 | eSIM partnership | Positive | -5.1% | Exclusive eSIM technology deal with Gorilla to power NusaTrip’s global eSIM products. |
| Jan 30 | Flight distribution deal | Positive | -5.7% | Strategic partnership with Gother to expand flight distribution in Thailand and SEA. |
| Jan 12 | OTA distribution deal | Positive | +3.7% | Bookcabin partnership to add NusaTrip inventory and expand reach in Indonesia market. |
Partnership announcements have produced mixed reactions, with an average move of -1.46% and an even split between positive and negative price responses.
Over recent months, Society Pass has repeatedly used partnerships to expand NusaTrip’s reach and capabilities. Deals with Bookcabin, Gother, Gorilla Networks and Huizhi broadened hotel and flight inventory, connectivity, and China access. These partnership headlines delivered both gains and selloffs, with moves from -5.7% to +3.69%. Today’s Trip Ninja collaboration fits this pattern of using third‑party technology and distribution to enhance NusaTrip’s travel platform.
Historical Comparison
In the past months, SOPA released four partnership updates averaging a -1.46% move. The Trip Ninja deal continues this strategy of tech and distribution collaborations tied to NusaTrip’s travel platform.
Partnerships show a progression from regional distribution (Indonesia, Thailand, China) into technology-driven enhancements like eSIM services and now itinerary optimization for complex travel.
Market Pulse Summary
This announcement highlights another step in SOPA’s strategy to enhance NusaTrip through third‑party technology, adding itinerary optimization and multi‑city booking improvements targeted for the first half of 2026. Set against a series of recent partnerships and ongoing capital‑raising efforts, key factors to monitor include actual user adoption of the new features and how efficiently these collaborations translate into revenue growth and margin improvement.
AI-generated analysis. Not financial advice.
JAKARTA, Indonesia, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Society Pass Incorporated (Nasdaq: SOPA) (the “Company”), Southeast Asia’s (SEA) next generation e-commerce ecosystem, and its majority owned subsidiary, NusaTrip Incorporated (Nasdaq: NUTR) (“NusaTrip”), the leading SEA and Asia-Pacific-based (APAC) integrated travel technology platform, today announced a collaboration with Canada-based Trip Ninja Incorporated (“TripNinja”), a travel technology company, to offer enhanced, flexible, and cost-efficient travel booking options for customers.
Through this collaboration, NusaTrip plans to incorporate TripNinja’s itinerary optimization technology into its platform, offering travelers potentially more competitive fares, flexible routing options, and enhanced booking transparency. This integration responds to the increasing demand for smarter travel planning, particularly for complex and multi-city trips. TripNinja’s technology reviews a wide range of fare combinations across airlines and routes, which may help travelers find savings that are not always available through conventional booking methods. For more information about TripNinja, please visit www.tripninja.io.
This collaboration demonstrates both companies’ interest in developing digital travel services that prioritize innovation and customer needs. The integrated features may be introduced gradually during the first half of 2026, with improvements planned for flight search, fare flexibility, and booking efficiency.
Anson Neo, NusaTrip CEO, explains, “Working with TripNinja may help us provide additional value to our customers and suppliers. By using TripNinja’s technology, we hope to offer smarter pricing and routing options while maintaining the simplicity and reliability our users expect.”
Raynauld Liang, CEO of SOPA, NusaTrip’s majority owner, adds, “We are pleased to work with TripNinja, a recognized travel technology company. By combining TripNinja’s technology with NusaTrip’s market reach and understanding of customer needs, we aim to help make smarter travel more accessible.”
About Society Pass Inc.
Founded in 2018 as an e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than
Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.
For more information on Society Pass, please visit:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
X at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.
About NusaTrip Inc.
Established in 2015 and headquartered in Jakarta, Indonesia, NusaTrip Incorporated (Nasdaq: NUTR) is an integrated travel technology platform with geographical specialization in SEA and APAC. NusaTrip currently has more than 500 airlines and 650,000 hotels worldwide on its marketing platform. We are the first Indonesian-based online travel agent (OTA) in Indonesia to receive International Air Transport Association (IATA) accreditation. IATA gives OTA’s access to all airline fares and inventories.
NusaTrip completed an initial public offering and began trading on the Nasdaq under the ticker NUTR in August 2025.
For more information, please visit:
Website at: https://www.nusatrip.com
Investor relations at: https://www.nusatripir.com
LinkedIn at: https://www.linkedin.com/company/nusatrip
Facebook at: https://www.facebook.com/NusaTripCom
X at: https://x.com/nusatrip
Instagram at: https://www.instagram.com/nusatrip/
Cautionary Note Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbour” provisions of the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate”, “estimate”, “expect”, “project”, “plan”, “intend”, “believe”, “may”, “will”, “should”, “can have”, “likely” and other words and terms of similar meaning. Forward-looking statements represent Society Pass Incorporated’s current expectations regarding future events and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements. Among those risks and uncertainties are market conditions, including the trading price and volatility of Society Pass Incorporated’s common stock and risks relating to Society Pass Incorporated’s business, including the future collaboration with TripNinja.
Media Contact:
Raynauld LIANG
Chief Executive Officer
ray@thesocietypass.com
FAQ
What did Society Pass (SOPA) announce about the TripNinja collaboration on February 10, 2026?
How will TripNinja technology affect NusaTrip (NUTR) flight search and fares?
When will NusaTrip users likely see TripNinja features available on the platform?
What benefits did SOPA and NusaTrip cite for customers and suppliers from the TripNinja integration?
