Society Pass Incorporated, NusaTrip Incorporated and Travel Prologue Pte Ltd Work Together on Technology Development for Southeast Asia B2B Flight Market
Rhea-AI Summary
Society Pass (Nasdaq: SOPA) and majority-owned subsidiary NusaTrip (Nasdaq: NUTR) announced a collaboration with Singapore-based Travel Prologue to develop travel technology for Southeast Asia B2B flight distribution. NusaTrip will lead flight-focused AI systems; Travel Prologue will develop complementary non-flight AI and connectivity tools to support wholesalers and agencies.
The partnership targets air content aggregation, pricing and yield optimization, disruption management, automation, and a smart connectivity hub to improve efficiency and scalability across regional B2B travel operations.
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News Market Reaction – SOPA
On the day this news was published, SOPA declined 28.48%, reflecting a significant negative market reaction. Argus tracked a trough of -38.8% from its starting point during tracking. Our momentum scanner triggered 46 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $4M from the company's valuation, bringing the market cap to $10M at that time. Trading volume was elevated at 2.1x the daily average, suggesting increased selling activity.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
SOPA gained 1.28% while sector peers showed mixed moves: ELWS +9.46%, OBLG +12.5%, FTFT -4.12%, QH +1.28%, SGN +2.2%. Momentum scanner only flagged IFBD at -10.58%, supporting a stock-specific reaction to this news rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 02 | eSIM partnership | Positive | -5.1% | Exclusive eSIM tech partnership to power NusaTrip’s global white-label connectivity. |
| Jan 30 | Flight partnership | Positive | -5.7% | Strategic deal with Gother to expand NusaTrip flight distribution in Thailand. |
| Jan 29 | eSIM investment | Positive | +12.9% | US$1.8M investment in Gorilla to enter and integrate global eSIM services. |
| Jan 23 | Valuation report | Positive | +6.8% | Analyst report citing asset value at 1,300% of current market capitalization. |
| Jan 22 | AI investment | Positive | +8.3% | US$8.8M Sapience AI investment to enter AI data centre market. |
Positive strategic and partnership announcements have more often led to positive price moves, though recent B2B travel partnerships saw short-term selloffs.
Over recent months, SOPA has focused on building a diversified digital ecosystem, with several NusaTrip-centric initiatives. Partnerships in eSIM and Thai flight distribution, plus the new AI data center and Sapience/Gorilla investments, reflect a push into higher-value tech and travel infrastructure. A research note highlighted a valuation gap versus assets and projected revenue growth. Today’s AI-driven B2B flight-tech collaboration with Travel Prologue extends this strategy of layering technology and partnerships onto NusaTrip’s platform and regional travel network.
Market Pulse Summary
The stock dropped -28.5% in the session following this news. A negative reaction despite this collaboration would fit prior patterns where NusaTrip-centric travel partnerships saw 24-hour declines of 5.12% and 5.7%. The market has previously rewarded broader ecosystem or AI investments more than incremental distribution deals. Trading below the 200-day MA of 1.65 at 1.58 also reflects a longer-term downtrend, so weak tape conditions could amplify selling pressure even on strategically positive but non-financially-quantified announcements.
Key Terms
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AI-generated analysis. Not financial advice.
NEW YORK, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Society Pass Incorporated (Nasdaq: SOPA) (the “Company”), Southeast Asia’s (SEA) next generation e-commerce ecosystem, and its majority owned subsidiary, NusaTrip Incorporated (Nasdaq: NUTR) (“NusaTrip”), the leading SEA and Asia-Pacific-based (“APAC”) integrated travel technology platform, today announces a collaboration with Travel Prologue Pte Ltd (“Travel Prologue”), a Singapore-based, travel tech solutions provider. The collaboration focuses on jointly developing travel infrastructure to support NusaTrip’s regional B2B travel business.
The work between NusaTrip and Travel Prologue aims to address challenges in flight operations and distribution by introducing new technology to improve efficiency and scalability. NusaTrip’s travel inventory, B2B network, and market reach will be combined with Travel Prologue’s Trip Affiliates Network to support wholesalers and travel agencies in Southeast Asia’s B2B travel sector.
NusaTrip will lead the development of AI technology for flight-related solutions in the following areas:
- Air Content Aggregation & Normalization;
- AI Fare, Rules & Ticketing Intelligence;
- Flight Pricing & Yield Optimization;
- Disruption Management & Post-Booking Automation;
- Smart Flight Distribution & Connectivity Hub; and
- Airline Partnerships & Data Intelligence.
Travel Prologue will focus on developing non-flight AI technology, including:
- Operations Efficiency & Automation;
- Data Mapping & Intelligence;
- Yielding & Pricing Optimization;
- Smart Packaging Ecosystem;
- Smart Connectivity Hub.
Anson Neo, CEO of NusaTrip, explains, “This collaboration demonstrates our focus on enhancing the B2B travel segment. Integrating Travel Prologue’s technology into our distribution processes is intended to provide travel partners with improved tools for growth and operational efficiency.”
Raynauld Liang, Chief Executive Officer of NusaTrip’s majority shareholder, Society Pass Inc, explains, “NusaTrip’s collaboration with Travel Prologue supports its goal of addressing challenges in travel distribution. By leveraging Travel Prologue’s technology, NusaTrip plans to develop systems intended to improve automation and deliver practical value to B2B partners.”
About Society Pass Incorporated.
Founded in 2018 as an e-commerce ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than
Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021.
For more information on Society Pass, please visit:
Website at https://www.thesocietypass.com or
LinkedIn at https://www.linkedin.com/company/societypass or
Facebook at https://www.facebook.com/thesocietypass or
X at https://twitter.com/society_pass or
Instagram at https://www.instagram.com/societypass/.
About NusaTrip Incorporated.
Established in 2015 and headquartered in Jakarta, Indonesia, NusaTrip Incorporated is an integrated travel technology platform with geographical specialization in SEA and APAC. NusaTrip currently has more than 500 airlines and 650,000 hotels worldwide on its marketing platform. We are the first Indonesian-based online travel agent (OTA) in Indonesia to receive International Air Transport Association (IATA) accreditation. IATA gives OTA’s access to all airline fares and inventories.
As an acquisitions-focused company, mergers and acquisitions of offline travel agencies play a pivotal role in our growth strategy. We have demonstrated an ability to execute accretive and synergistic acquisitions as well as integrate and fundamentally improve our acquired businesses. We have completed acquisitions of VLeisure and VIT, both travel companies in Vietnam. We will continue to focus on the acquisition of other synergistic companies, and we are currently looking to acquire travel agencies operating in throughout SEA and APAC. We aim to bring travellers from the rest of the world to SEA and APAC (inbound travel) and bring travellers from SEA and APAC to the rest world (outbound travel).
NusaTrip completed an initial public offering and began trading on the Nasdaq under the ticker NUTR in August 2025.
For more information, please visit:
Website at: https://www.nusatrip.com
Investor relations at: https://www.nusatripir.com
LinkedIn at: https://www.linkedin.com/company/nusatrip
Facebook at: https://www.facebook.com/NusaTripCom
X at: https://x.com/nusatrip
Instagram at: https://www.instagram.com/nusatrip/
Cautionary Note Concerning Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbour” provisions of the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate”, “estimate”, “expect”, “project”, “plan”, “intend”, “believe”, “may”, “will”, “should”, “can have”, “likely” and other words and terms of similar meaning. Forward-looking statements represent Society Pass Incorporated’s current expectations regarding future events and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements. Among those risks and uncertainties are market conditions, including the trading price and volatility of Society Pass Incorporated’s common stock and risks relating to Society Pass Incorporated’s business, including the Company’s ability to collaborate with Travel Prologue.
Media Contact:
Raynauld LIANG
Chief Executive Officer
ray@thesocietypass.com
FAQ
What did Society Pass (SOPA) and NusaTrip announce on February 10, 2026?
What flight technology will NusaTrip develop under the SOPA collaboration?
How will Travel Prologue contribute to the NusaTrip and SOPA partnership?
What operational benefits could SOPA shareholders expect from the NusaTrip–Travel Prologue collaboration?
Will the SOPA/NusaTrip partnership create new airline or distribution partnerships?
