Simon, Humana Step Forward to Build Healthier Communities
Simon (NYSE:SPG) has partnered with Humana to launch the Humana Walking Club initiative across 21 Simon shopping centers nationwide. The program, running from August through December 2025, aims to promote healthier lifestyles and community engagement through organized mall walks and challenges before mall opening hours.
The initiative includes Humana-branded informational kiosks and customized media assets throughout participating properties. Simon Media & Experiences will leverage its omnichannel marketing capabilities to provide Humana with consumer insights and trends throughout the program. The partnership specifically targets older adults and offers free participation in monthly events.
Simon (NYSE:SPG) ha avviato una collaborazione con Humana per lanciare l'iniziativa Humana Walking Club in 21 centri commerciali Simon negli Stati Uniti. Il programma, in programma da agosto a dicembre 2025, promuove stili di vita più sani e la partecipazione della comunità attraverso passeggiate organizzate e sfide che si svolgono prima dell'apertura dei centri commerciali.
L'iniziativa prevede chioschi informativi brandizzati Humana e materiali media personalizzati nelle strutture partecipanti. Simon Media & Experiences sfrutterà le sue capacità di marketing omnicanale per fornire a Humana insight e trend dei consumatori durante il programma. La partnership è rivolta in particolare agli adulti più anziani e offre partecipazione gratuita agli eventi mensili.
Simon (NYSE:SPG) se ha asociado con Humana para lanzar la iniciativa Humana Walking Club en 21 centros comerciales Simon a nivel nacional. El programa, que se desarrollará de agosto a diciembre de 2025, tiene como objetivo fomentar estilos de vida más saludables y la participación comunitaria mediante caminatas organizadas y desafíos antes del horario de apertura de los centros comerciales.
La iniciativa incluye quioscos informativos con la marca Humana y materiales multimedia personalizados en las propiedades participantes. Simon Media & Experiences aprovechará sus capacidades de marketing omnicanal para proporcionar a Humana información y tendencias de los consumidores durante el programa. La asociación se dirige especialmente a adultos mayores y ofrece participación gratuita en eventos mensuales.
Simon (NYSE:SPG)가 Humana와 협력해 전국 21개 Simon 쇼핑센터에서 Humana Walking Club 프로그램을 시작합니다. 본 프로그램은 2025년 8월부터 12월까지 진행되며, 개장 전 시간대에 실시되는 몰 워킹과 도전 과제를 통해 더 건강한 생활습관과 커뮤니티 참여를 촉진하는 것을 목표로 합니다.
이 이니셔티브는 Humana 브랜드 정보 키오스크와 참여 시설 전반에 맞춤형 미디어 자산을 포함합니다. Simon Media & Experiences는 옴니채널 마케팅 역량을 활용해 프로그램 전반에 걸쳐 Humana에 소비자 인사이트와 트렌드를 제공할 예정입니다. 이 파트너십은 주로 시니어(고령자)를 대상으로 하며 월간 이벤트에 무료로 참여할 수 있습니다.
Simon (NYSE:SPG) s'est associé à Humana pour lancer l'initiative Humana Walking Club dans 21 centres commerciaux Simon à l'échelle nationale. Le programme, qui se déroulera d'août à décembre 2025, vise à promouvoir des modes de vie plus sains et l'engagement communautaire grâce à des marches organisées dans les centres avant l'ouverture et à des défis.
L'initiative comprend des kiosques d'information brandés Humana et des contenus médias personnalisés dans les établissements participants. Simon Media & Experiences mettra à profit ses capacités de marketing omnicanal pour fournir à Humana des insights et tendances consommateurs tout au long du programme. Le partenariat cible spécifiquement les personnes âgées et offre une participation gratuite aux événements mensuels.
Simon (NYSE:SPG) hat sich mit Humana zusammengeschlossen, um die Initiative Humana Walking Club in 21 Simon-Einkaufszentren landesweit zu starten. Das Programm, das von August bis Dezember 2025 läuft, zielt darauf ab, gesündere Lebensweisen und Gemeinschaftsaktivitäten durch organisierte Einkaufszentrumsspaziergänge und Challenges vor den Öffnungszeiten zu fördern.
Die Initiative umfasst Humana-gebrandete Informationskioske und individuell gestaltete Medieninhalte in den teilnehmenden Immobilien. Simon Media & Experiences wird seine Omnichannel-Marketingfähigkeiten nutzen, um Humana während des Programms Verbraucher-Einblicke und Trends bereitzustellen. Die Partnerschaft richtet sich speziell an ältere Erwachsene und bietet eine kostenlose Teilnahme an monatlichen Veranstaltungen.
- Partnership with major healthcare company Humana expands Simon's community engagement initiatives
- Program leverages existing mall walking trends to potentially increase foot traffic
- Initiative provides additional data collection opportunities for consumer insights
- None.
Humana Walking Club will foster community engagement at Simon centers across the country and encourage healthier lifestyles
Working in collaboration with Simon Media & Experiences, the company's media division, Humana will implement a multi-faceted program at 21 Simon centers across the country to invite community members to get moving and get healthy with the Humana Walking Club. Guests will have opportunities to participate in organized mall walks, join fun challenges, and connect with others. There is no cost to participate, and events will be held monthly before mall opening hours. More details can be found here.
"At Simon shopping destinations across the country, visitors of all ages come together to eat, shop, play – and, yes, exercise," said Chip Harding, Executive Vice President of Simon Media & Experiences. "With our physical and digital reach Simon fosters meaningful connections between companies and consumers in ways no other platform can. This program evolved organically from visitors coming together at Simon centers to walk and exercise in a safe, climate-controlled environment. We look forward to working with Humana to implement their Humana Walking Club program so our shoppers – and our mall walkers! – can take action to lead healthier lives."
With a specific focus on reaching older adults, Humana's program will be amplified through customized space, media and digital assets throughout the participating properties, as well as Humana-branded informational kiosks. Simon's position as both a premier shopping destination and omnichannel marketing leader will provide Humana with measurable insights into consumer preferences and trends throughout the program.
The Humana Walking Club will initially run from August through December 2025.
"At Humana, we believe movement is medicine – and that staying active is one of the most powerful ways to support longevity, vitality and connection," said Tracy Nolan, Senior Vice President and leader of Humana's MarketPoint organization. "Through initiatives like the Humana Walking Club, we're proud to help community members take meaningful steps toward healthier lives, together."
With its focus on delivering value through actionable consumer insights and integrated marketing solutions, Simon Media & Experiences offers retailers and brands highly targeted, efficient ways to connect with shoppers that include everything from unique in-person experiences to cutting-edge omnichannel advertising campaigns.
About Simon
Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.
About Humana
Humana Inc. is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell health care services, we strive to make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
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