automotiveMastermind introduces new Actionable Intelligence™ that provides dealers with real-time views of customers' dealership website shopping activity
Rhea-AI Summary
automotiveMastermind has enhanced its dealership services by introducing real-time tracking of customer website activity, complementing its Behavior Prediction Score (BPS) system. The new Actionable Intelligence™ feature monitors customers' interactions on dealership websites, including search results, vehicle detail page activity, credit applications, service scheduling, chat conversations, and lead form submissions.
The functionality, integrated into Mastermind's Customer Deal Sheet, enables dealership sales and marketing teams to create personalized customer outreach based on actual shopping behavior. This enhancement builds upon Mastermind's existing capability to predict potential customers and adds prescriptive abilities to respond to real shopping patterns. The company will showcase this new feature at the NADA Show in New Orleans, January 24-26, 2025.
Positive
- Introduction of real-time customer tracking capability enhances dealer intelligence
- Integration with existing BPS system provides comprehensive customer behavior analysis
- New feature enables personalized customer targeting based on actual shopping patterns
Negative
- None.
News Market Reaction
On the day this news was published, SPGI gained 1.74%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Mastermind has long helped dealerships drive demand with its proactive approach to predicting when customers will purchase their next vehicle and understanding what is driving their decision. With this enhancement for new and existing clients, Mastermind drives Actionable Intelligence to dealership sales teams, allowing them to see exactly where customers are – both before and during their buying process – to drive demand and close more deals.
Mastermind tracks customer interaction using the search results page and vehicle detail page activity to gain insights on what vehicles customers are searching for and clicking to get more details. Mastermind also monitors other high value website engagements, such as credit applications, service scheduling, chat conversations and lead form submissions.
The functionality is available in Mastermind's Customer Deal Sheet and empowers dealership sales and marketing teams to create actionable, personalized outreach to customers.
"The ability to track customer website activity throughout the buying journey equips dealers with the Actionable Intelligence needed to effectively target customers and drive demand," said automotiveMastermind Chief Product Officer Aaron Baldwin. "Mastermind's new functionality builds upon our industry leading ability to predict customers who are about to be in market and adds the prescriptive ability for BPS to react to actual shopping behavior."
Now more than ever, dealers need insights into current and prospective customers' preferences as they look for a new vehicle. With web shopping data available in Mastermind, dealers can see exactly where consumers are in the buying process and what is driving their decisions.
automotiveMastermind will share more information about this new enhancement at NADA Show in
For more information, visit www.automotivemastermind.com/.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through Actionable Intelligence™ and personalized experiences. The organization's proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, Mastermind empowers dealers and OEMs to deliver automotive retail sales by seamlessly blending data and intelligence with personalized insights.
automotiveMastermind is headquartered in
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
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SOURCE automotiveMastermind
FAQ
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