Sprout Social, Inc. develops cloud-based social media management and analytics software for brands that use social messaging, data, workflows and engagement tools across major social networks and digital platforms. Its platform includes publishing and engagement, customer care, influencer marketing, advocacy, social listening, analytics and AI-powered business intelligence.
Company news commonly covers subscription revenue trends, annual recurring revenue customer cohorts, remaining performance obligations, profitability measures, product launches such as Sprout AI, Trellis and NewsWhip by Sprout Social, partnerships with social platforms, research on social intelligence and consumer behavior, webinars, capital allocation actions and quarterly earnings announcements.
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Sprout Social has launched The Arboretum, a new community platform for social media and marketing professionals, aimed at fostering connections and facilitating knowledge sharing. Set to empower members to meet industry challenges and enhance their careers, the platform is free for all marketers. Participants can engage with peers, gain access to exclusive events featuring industry leaders, and receive insights on current trends in social strategy. Sprout customers joining the community will benefit from early product previews and direct feedback opportunities with the Sprout product team. By connecting professionals across various sectors, The Arboretum intends to become a hub for networking, mentorship, and career development.