Welcome to our dedicated page for Sprout Social news (Ticker: SPT), a resource for investors and traders seeking the latest updates and insights on Sprout Social stock.
Sprout Social, Inc. develops cloud-based social media management and analytics software for brands that use social messaging, data, workflows and engagement tools across major social networks and digital platforms. Its platform includes publishing and engagement, customer care, influencer marketing, advocacy, social listening, analytics and AI-powered business intelligence.
Company news commonly covers subscription revenue trends, annual recurring revenue customer cohorts, remaining performance obligations, profitability measures, product launches such as Sprout AI, Trellis and NewsWhip by Sprout Social, partnerships with social platforms, research on social intelligence and consumer behavior, webinars, capital allocation actions and quarterly earnings announcements.
Sprout Social (Nasdaq: SPT) announced it will disclose its financial results for Q2 2020 after market closure on August 5, 2020. The company will host a conference call at 4:00 p.m. CT (5:00 p.m. ET) to discuss the results and business highlights. Callers from the U.S. can dial (877) 658-9099, while international participants can use (602) 563-8734 with conference ID 2484995. A replay will be available until August 12, 2020. Sprout Social provides social media management solutions to over 24,000 brands and agencies globally.
Sprout Social (Nasdaq: SPT) announced upcoming virtual presentations by its executives at notable investor conferences. CEO Justyn Howard, CFO Joe Del Preto, and SVP of Global Sales Ryan Barretto will present at the Stifel Virtual Cross Sector Insight Conference on June 9 at 11:20 a.m. ET and at the William Blair 40th Annual Growth Stock Conference on June 10 at 8:00 a.m. CT. Live webcasts will be accessible on Sprout's investor relations website, with archived replays available post-event. Sprout Social provides comprehensive social media management solutions for over 24,000 brands globally.
Sprout Social (Nasdaq: SPT) reported strong first quarter 2020 results, achieving total revenue of $30.5 million, a 31% year-over-year increase. Organic revenue grew by 41%, driven by a robust customer base now totaling 24,083. Despite a GAAP net loss of $10.5 million, the company revised its revenue guidance for 2020 to between $125.5 million and $130.5 million, reflecting a 25% growth mid-point. The outlook considers ongoing market conditions and the impact of COVID-19.
Sprout Social's 2020 Index reveals crucial trends in social media marketing. Nearly 90% of consumers prefer brands they follow on social media, with 75% increasing spending on these brands. Despite recognizing social media’s impact, marketers struggle to measure ROI effectively. Key objectives include boosting brand awareness (69%) and web traffic (52%). Additionally, timely responses are crucial, with 40% of consumers expecting replies within an hour. Visual platforms like Instagram and YouTube are favored by younger consumers, indicating shifts in engagement strategies that businesses must adapt to.