Sprout Social Inc Stock Price, News & Analysis

Sprout Social has launched The Arboretum, a new community platform for social media and marketing professionals, aimed at fostering connections and facilitating knowledge sharing. Set to empower members to meet industry challenges and enhance their careers, the platform is free for all marketers. Participants can engage with peers, gain access to exclusive events featuring industry leaders, and receive insights on current trends in social strategy. Sprout customers joining the community will benefit from early product previews and direct feedback opportunities with the Sprout product team. By connecting professionals across various sectors, The Arboretum intends to become a hub for networking, mentorship, and career development.

Sprout Social announced a Total Economic Impact™ study revealing that its customers achieved a remarkable 233% ROI and a net present value (NPV) of $1.3 million over three years, with a payback period of less than six months. The study, conducted by Forrester Consulting, highlights how Sprout Social improves productivity while reducing costs through its social media management tools.

Key findings include: $973K in productivity efficiencies, an 85% increase in organic reach saving $233K in paid media, and a 92% improvement in customer service efficiency. These results illustrate the platform's ability to streamline social strategies and significantly cut reliance on paid advertising, enabling brands to connect better with their customers.

Sprout Social, a leading provider of social media management software, announced on April 10, 2023, an array of new AI features designed to enhance its platform. Integrating OpenAI's GPT model with its proprietary machine learning capabilities, these features will improve functionalities in listening, publishing, customer care, and advocacy. The enhancements also include the introduction of Smart Query Suggestions, currently in beta, aimed at optimizing insights in social media engagement. By incorporating advanced sentiment analysis from its recent acquisition of Repustate, Sprout aims to empower brands to realize greater business impact from social media efforts. CEO Justyn Howard emphasized the importance of delivering tailored AI solutions to meet the evolving needs of customers, ultimately aiming to unlock higher returns on investment from their social strategies.

Sprout Social (Nasdaq: SPT) announced it will report its financial results for Q1 2023 on May 2, 2023, after market close. The results will be discussed in a conference call and webcast at 4:00 p.m. CT. The event can be accessed through their investor relations website, and a replay will be available for 12 months post-event. Sprout Social provides social media management software to over 34,000 brands and agencies globally, offering solutions that include social media listening, analytics, and customer care. This announcement highlights the company's commitment to transparency and keeping investors informed about its financial performance.

Splitit has launched its Checkout Plugin for SAP Commerce Cloud, enabling merchants to offer one-click installments with reduced integration costs. This integration targets large enterprises that require a streamlined solution for advanced B2B, B2C, and B2B2C use cases. The plugin allows merchants to customize their checkout experience and embed Splitit's Installments-as-a-Service smoothly into their existing workflows. This initiative is part of Splitit's strategy to enhance its offerings and strengthen its position in the Buy Now, Pay Later (BNPL) market, aiming to elevate customer experience and increase conversion rates.

Sprout Social, Inc. (Nasdaq: SPT) reported strong fourth-quarter results for 2022, with revenue reaching $69.7 million, a 31% increase year-over-year. The company's Annual Recurring Revenue (ARR) grew 32% to $296.6 million. Despite a GAAP operating loss of ($13.1) million, non-GAAP operating income of $0.6 million marks an improvement. The company anticipates 31% revenue growth for Q1 2023, projecting total revenue of $75 million. For the full year, Sprout expects revenue between $332 to $333 million. The total number of customers also increased to 34,390, with significant growth in high-value customer segments.

Sprout Social (Nasdaq: SPT) announced the acquisition of Repustate, enhancing its social media management platform with advanced sentiment analysis and natural language processing capabilities. This acquisition aims to bolster Sprout's customer care and social listening features through AI-driven technology. CEO Justyn Howard emphasized that this addition would deepen the company's technological offerings. CFO Joe Del Preto indicated that the financial impact is expected to be immaterial in the near term but anticipates positive contributions to medium-term growth targets from 2024 onwards.