Already Bold, Specificity Gets Bolder with New Hire, Chris Gruening as Vice President of Client Services

Rhea-AI Summary

Specificity (OTC PINK:SPTY) has appointed Chris Gruening as its new Vice President of Client Services. With nearly 20 years of experience in client relationship management and strategic marketing, Gruening will support the company's mission to deliver tailored marketing solutions for its brand portfolio, including Specificity, Put-Thru, and Intent Buyers.

CEO Jason Wood emphasized that 2025 marks a turning point for Specificity, highlighting Gruening's expertise in attribution and technology optimization. The appointment aims to enhance the company's focus on revenue and conversion rates rather than traditional metrics like reach and impressions. Gruening's role will be important in maintaining client success and driving strategic initiatives, particularly following the recent launch of IntentBuyers.com and Put-Thru's growth.

Positive

• Strategic hire of experienced VP of Client Services with 20 years industry experience
• Recent expansion of service offerings with IntentBuyers.com launch
• Growth in Put-Thru platform

Negative

• None.

News Market Reaction

-1.41%

1 alert

-1.41% News Effect

On the day this news was published, SPTY declined 1.41%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

TAMPA, FL / ACCESS Newswire / February 6, 2025 / Specificity (OTC PINK:SPTY), a leading digital marketing firm specializing in precision targeting, is pleased to announce the appointment of Chris Gruening as its new Vice President of Client Services. Gruening brings a wealth of experience in building strong client relationships and spearheading strategies that drive success. His leadership will play a critical role in supporting Specificity's ongoing mission to deliver tailored, high-performance marketing solutions for its growing portfolio of brands, including Specificity, Put-Thru, and Intent Buyers.

Chris Gruening has dedicated nearly 20 years to client relationship management and strategic marketing roles. His proven track record of fostering long-lasting, successful partnerships with enterprise-level clients will be instrumental in continuing Specificity's growth trajectory. Gruening's expertise aligns perfectly with Specificity's commitment to providing clients with real-time targeting opportunities and custom-built marketing solutions that drive measurable results tailored to their specific needs.

"I'm thrilled to join the Specificity team during such an exciting time of growth and innovation," said Gruening. "Specificity's proprietary technology and approach to audience targeting are unmatched in the industry, and I look forward to helping our clients achieve greater success through strategic, data-driven marketing."

Jason Wood, CEO of Specificity Inc., commented on the appointment: "2025 marks the turning point for Specificity and we have already made some very bold moves into the market. In doing so, attribution becomes even more important and I brought Chris on to lead the charge in delivering it. Brands and marketers are so brainwashed by agencies and Big Tech to track things that don't matter, they lose site of the whole point. Chris is expert in attribution and pulling the right levers for the right result in tech while delivering a no-nonsense summation for the client. I spent the better part of 3 years recruiting him and it's already paying off for us and more importantly, for our clients. Others are talking about reach and impressions. We're talking about revenue and conversion rates. Things like job boards and sales funnels matter to us- they matter to our clients.

Gruening's leadership will enhance Specificity's ability to deliver advanced marketing solutions to both new and existing clients, while further cementing its reputation as an industry leader. As Specificity continues to expand its offerings with the recent launch of IntentBuyers.com and the growth of Put-Thru, Gruening will play a pivotal role in maintaining the company's commitment to client success and driving strategic initiatives."

About Specificity

Specificity (OTCQB: SPTY) is a leading digital marketing firm specializing in delivering enterprise-level marketing solutions. With a core mission of offering clients the most advanced audience targeting capabilities, Specificity identifies and targets individuals in the buying cycle, maximizing the effectiveness of marketing efforts. The company leverages real-time targeting opportunities to provide businesses with competitive online traffic. Visit Specificity to learn more.

For Media inquiries, contact:
Brittany Crawford
Info@specifictyinc.com

SOURCE: Specificity Inc.

View the original press release on ACCESS Newswire

FAQ

What impact will Chris Gruening's appointment have on SPTY's client services?

As the new VP of Client Services, Gruening will enhance Specificity's ability to deliver advanced marketing solutions, focusing on attribution and technology optimization to improve client revenue and conversion rates.

What new products has SPTY launched recently?

SPTY has recently launched IntentBuyers.com and is expanding its Put-Thru platform as part of its growth strategy.

How is SPTY differentiating itself from competitors in 2025?

SPTY is focusing on revenue and conversion rates metrics instead of traditional metrics like reach and impressions, offering proprietary technology for audience targeting.

What are the main services offered by SPTY in 2025?

SPTY offers digital marketing services through multiple platforms including Specificity, Put-Thru, and Intent Buyers, specializing in precision targeting and custom-built marketing solutions.