Specificity Secures Strategic Short-Term Capital Through STRATA Financing to Accelerate Growth and Tech Buildout

Rhea-AI Summary

Specificity (OTCID:SPTY) activated its STRATA Agreement to secure short-term capital on January 21, 2026, following effectiveness of its S-1 in late 2025. The company says the funds will be used to scale operations—hiring in marketing, data science, sales, and client services—and to accelerate its proprietary AdTech and AI-driven tech buildout while it prepares a full capital round. Management describes the STRATA financing as a low-dilution bridge that avoids debt and preserves timing and structure control, with proceeds targeted exclusively to growth initiatives supporting rising client demand and its hybrid creative-plus-first-party-data model.

Positive

• Short-term capital secured via STRATA Agreement
• Funds earmarked for hiring in key growth functions
• Proceeds targeted to accelerate proprietary AdTech buildout
• STRATA activated after S-1 effectiveness in late 2025
• Company states financing avoids debt and limits dilution

Negative

• Financing is a short-term bridge pending a full capital round
• No financing terms or amounts disclosed in the announcement

SARASOTA, FLORIDA / ACCESS Newswire / January 21, 2026 / Specificity (OTCID:SPTY), a leading hybrid AdTech company revolutionizing digital marketing with bot-free, intent-based targeting and precision audience solutions, today announced that it has successfully utilized its active STRATA Agreement to bring in short-term capital. This financing vehicle supports the company's ongoing efforts to scale operations while preparing for a full capital round.

As Specificity continues to experience strong revenue growth and a robust pipeline of new client acquisition opportunities, the company is capitalizing on this momentum by expanding its team and advancing its proprietary technology buildout. The influx of capital from the STRATA agreement is being deployed specifically to increase capacity-hiring key talent in integrative marketing, data science, sales, and client services-to meet the rising demand for Specificity's innovative, fraud-resistant digital marketing solutions that deliver superior ROI for brands.

"With revenues steadily increasing and our pipeline full of client acquisition opportunities, the time to expand our staff and push forward with our tech roadmap is now," said Jason Wood, CEO of Specificity "This strategic short-term capital allows us to act decisively without delay, positioning us to capture even greater market share in the evolving AdTech landscape. We are in the works of putting together a full capital round to deliver the capital needed for expansion in the long-term but this financing allows us to begin a process of scaling our team to meet demand now without having to take on any debt and acts a short-term bridge that expedites or go to market strategy."

The STRATA Agreement, activated following the effectiveness of the company's S-1 registration statement in late 2025, represents one of the least dilutive ways to raise capital in the short term. By providing flexible access to funds on favorable terms that minimize equity dilution for existing shareholders, it enables Specificity to bridge to a more comprehensive capital raise while maintaining strong control over timing and structure.

This approach aligns with Specificity's commitment to prudent financial management and long-term shareholder value. The funds are targeted exclusively toward growth initiatives that enhance the company's ability to serve surging client demand, including scaling the hybrid model that combines world-class creative agency services with cutting-edge, first-party data and our proprietary AdTech capabilities powered by AI.

Specificity remains focused on delivering measurable results for clients through its industry-disrupting platform, which emphasizes human-verified targeting, bot elimination, and intent-driven precision across digital channels.

About Specificity

Specificity (OTCID:SPTY) is a performance-driven digital marketing firm revolutionizing how brands connect with real audiences. By integrating advanced AdTech with full-spectrum agency expertise, Specificity provides bot-free, intent-based solutions that eliminate ad waste, build high-conversion audiences, and drive trackable revenue growth. Headquartered in Florida, the company is dedicated to redefining precision in digital advertising. For more information, visit www.specificityinc.com.

Media Contact:

Chris Gruening
VP Client Services
Specificity Inc.
Email: chris@specificityinc.com
Website: www.specificityinc.com

SOURCE: Specificity Inc.

View the original press release on ACCESS Newswire

FAQ

What did Specificity (SPTY) announce on January 21, 2026 about STRATA financing?

Specificity announced it activated its STRATA Agreement to access short-term capital to scale hiring and accelerate its tech buildout.

How will the STRATA financing be used by Specificity (SPTY)?

The company says proceeds will fund capacity hires in marketing, data science, sales, client services, and development of proprietary AdTech.

Does Specificity (SPTY) say the STRATA financing is dilutive or debt?

Management describes the STRATA financing as one of the least dilutive short-term options and states it does not take on debt.

Why was Specificity (SPTY) able to activate the STRATA Agreement in 2025–2026?

Specificity activated the STRATA Agreement after its S-1 registration statement became effective in late 2025, enabling access to the facility.

Is Specificity (SPTY) planning a larger financing after the STRATA bridge?

The company says it is preparing a full capital round to deliver long-term expansion capital following the STRATA bridge.

Were dollar amounts or terms of Specificity's (SPTY) STRATA financing disclosed?

No; the announcement does not disclose financing amounts, pricing, or detailed terms.