Major League Baseball and Sportradar Announce Expanded, Exclusive Partnership Through 2032

Rhea-AI Summary

Major League Baseball (MLB) and Sportradar (NASDAQ: SRAD) have announced an expanded exclusive partnership through 2032, starting from the 2025 season. The deal includes MLB acquiring an equity stake in Sportradar, with the issuance of up to 1,855,724 Class A ordinary shares.

Under the agreement, Sportradar will exclusively distribute MLB's ultra-low latency official data, media content, MLB Statcast Data, and audiovisual content across its network of 800 sportsbook clients and 900 media companies. The partnership aims to leverage growing baseball popularity in Latin America and Asia, alongside increasing sports betting legalization.

Sportradar will continue providing integrity services through its Universal Fraud Detection System (UFDS) to monitor betting activity. The companies will collaborate on developing AI-driven products using player tracking data for enhanced fan experiences. The deal is immediately accretive to Sportradar's business.

Positive

• Secured exclusive distribution rights for MLB data and content through 2032
• Expansion into growing markets (Latin America and Asia)
• Deal is immediately accretive to Sportradar's business
• Access to extensive distribution network (800 sportsbook clients, 900 media companies)
• MLB acquiring equity stake demonstrates long-term commitment

Negative

• Substantial share issuance (1,855,724 Class A shares) may lead to dilution

News Market Reaction

+1.17%

1 alert

+1.17% News Effect

On the day this news was published, SRAD gained 1.17%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

NEW YORK and ST GALLEN, Switzerland, Feb. 07, 2025 (GLOBE NEWSWIRE) -- Major League Baseball (MLB) and Sportradar Group AG (NASDAQ: SRAD) today announced a long-term extension and expansion of their decade-long partnership, set to begin with the 2025 season, aimed at unlocking the full potential of MLB’s data and audiovisual (AV) content while growing America’s pastime worldwide. As part of the agreement, MLB has acquired an equity stake in Sportradar, further solidifying the partnership between the two organizations and supporting future growth opportunities.

Under the new terms, Sportradar, in partnership with MLB, will exclusively distribute MLB’s ultra-low latency official data, media content, including MLB Statcast Data, and AV content across its global client network, which spans 800 sportsbook clients and 900 media companies. The continued, growing popularity of baseball in markets like Latin America and Asia, combined with the increasing legalization of sports betting, creates an opportunity for expanded utilization of MLB content and data.

To ensure the integrity of the sport, Sportradar will continue to provide best-in-class integrity services, including Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting activity, as well as offer investigative and educational support to MLB.

Additionally, Sportradar and MLB will collaborate on the creation of AI-driven products powered by player tracking data to create immersive, hyper-personalized fan experiences.

In consideration of the rights and benefits granted under the arrangement, Sportradar will pay the applicable annual license fees and MLB will be issued up to an aggregate of 1,855,724 Class A ordinary shares during the term, subject to customary terms, conditions and adjustments.

Kenny Gersh, MLB Executive Vice President, Media & Business Development, said: “Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape. Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.”

Carsten Koerl, Chief Executive Officer, Sportradar, said: “We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together. Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game. By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.”

Sportradar has been an official partner of MLB since 2014. Most recently, MLB selected Sportradar’s Synergy Sports Coaching & Scouting solution to provide unparalleled sports performance analysis to the league and its 30 Clubs.

ABOUT MAJOR LEAGUE BASEBALL
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved back-to-back attendance gains for the first time in 12 years with an overall increase of +11% and 80% of Clubs welcoming more fans over the last two seasons following extensive rule changes that have improved the quality of play on the field. With the 2024 season featuring the best time of game in 40 years and the most stolen bases in 109 years, MLB viewership increased across all its national media partners, grew international viewership by +18%, set another record for MLB.TV streaming with more than 14 billion minutes watched and earned League of the Year honors from Sports Business Journal and the CLIOS. As the league increased its marketing efforts and promotion of star players like 2024 NL MVP Shohei Ohtani and 2024 AL MVP Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. To learn more about MLB, please visit www.mlb.com.

ABOUT SPORTRADAR
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, CONMEBOL and the Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

For more information about Sportradar, please visit www.sportradar.com

Contacts:
Major League Baseball
Dave Hochman
David.Hochman@mlb.com

Sportradar
Sandra Lee - Media
sandra.lee@sportradar.com

Jim Bombassei – Investor Relations
j.bombassei@sportradar.com 

FAQ

What is the duration of MLB's new partnership with Sportradar (SRAD)?

The partnership extends through 2032, beginning with the 2025 season.

How many Sportradar (SRAD) shares will MLB receive in the partnership?

MLB will be issued up to 1,855,724 Class A ordinary shares during the term, subject to customary terms and adjustments.

What exclusive rights does Sportradar (SRAD) gain in the MLB partnership?

Sportradar gains exclusive rights to distribute MLB's ultra-low latency official data, media content, MLB Statcast Data, and audiovisual content.

How many clients will have access to MLB content through Sportradar (SRAD)?

Sportradar will distribute MLB content across its network of 800 sportsbook clients and 900 media companies.

What integrity services will Sportradar (SRAD) provide to MLB?

Sportradar will provide its Universal Fraud Detection System (UFDS) to monitor global betting activity, along with investigative and educational support.