Sportradar Strengthens Bundesliga International Relationship With Launch of Innovative New Products Starting 2025-26 Season
Sportradar (NASDAQ: SRAD) has strengthened its partnership with Bundesliga International, introducing innovative new products for the 2025-26 season. The collaboration, which began in 2005, leverages 3.6 million data points per match to enhance viewing and betting experiences.
The new suite of products includes Live Player Markets offering 240 additional betting opportunities per match, 4Sight Streaming featuring AI-driven animated overlays, and an Enhanced Live Match Tracker powered by tracking data and computer vision. Sportradar currently covers over 150,000 matches annually across 900+ soccer leagues.
Sportradar (NASDAQ: SRAD) ha rafforzato la sua collaborazione con Bundesliga International, introducendo prodotti innovativi per la stagione 2025-26. La partnership, avviata nel 2005, sfrutta 3,6 milioni di dati per partita per migliorare l’esperienza di visione e di scommessa.
La nuova gamma include Live Player Markets con 240 opportunità di scommessa aggiuntive per partita, 4Sight Streaming con sovrapposizioni animate guidate dall’IA e un Enhanced Live Match Tracker potenziato da dati di tracciamento e visione artificiale. Sportradar copre attualmente oltre 150.000 partite all’anno in più di 900 leghe di calcio.
Sportradar (NASDAQ: SRAD) ha reforzado su alianza con Bundesliga International, presentando productos innovadores para la temporada 2025-26. La colaboración, iniciada en 2005, aprovecha 3,6 millones de puntos de datos por partido para mejorar la experiencia de visionado y de apuestas.
La nueva suite incluye Live Player Markets con 240 oportunidades de apuesta adicionales por partido, 4Sight Streaming con superposiciones animadas impulsadas por IA y un Enhanced Live Match Tracker mejorado con datos de seguimiento y visión por computadora. Sportradar cubre actualmente más de 150.000 partidos al año en más de 900 ligas de fútbol.
Sportradar (NASDAQ: SRAD)가 Bundesliga International과의 파트너십을 강화하며 2025-26 시즌을 위한 새로운 혁신 제품을 선보였습니다. 2005년 시작된 이 협력은 경기당 360만 데이터 포인트를 활용해 시청 및 베팅 경험을 향상시킵니다.
새 제품군에는 경기당 240개의 추가 베팅 기회를 제공하는 Live Player Markets, AI 기반 애니메이션 오버레이를 제공하는 4Sight Streaming, 추적 데이터와 컴퓨터 비전으로 구동되는 Enhanced Live Match Tracker가 포함됩니다. Sportradar는 현재 연간 15만 경기 이상을 900개 이상의 축구 리그에서 커버하고 있습니다.
Sportradar (NASDAQ: SRAD) a renforcé son partenariat avec Bundesliga International, en introduisant des produits innovants pour la saison 2025-26. La collaboration, lancée en 2005, exploite 3,6 millions de points de données par match pour améliorer l’expérience de visionnage et de paris.
La nouvelle gamme comprend Live Player Markets offrant 240 opportunités de pari supplémentaires par match, 4Sight Streaming avec des superpositions animées pilotées par l’IA, et un Enhanced Live Match Tracker renforcé par des données de suivi et la vision par ordinateur. Sportradar couvre actuellement plus de 150 000 matchs par an dans plus de 900 championnats de football.
Sportradar (NASDAQ: SRAD) hat seine Partnerschaft mit Bundesliga International ausgebaut und bringt für die Saison 2025-26 innovative neue Produkte auf den Markt. Die Zusammenarbeit, die 2005 begann, nutzt 3,6 Millionen Datenpunkte pro Spiel, um das Zuschauer- und Wett-Erlebnis zu verbessern.
Das neue Produktsortiment umfasst Live Player Markets mit 240 zusätzlichen Wettmöglichkeiten pro Spiel, 4Sight Streaming mit KI-gesteuerten animierten Overlays und einen Enhanced Live Match Tracker, der durch Tracking-Daten und Computer Vision unterstützt wird. Sportradar deckt derzeit über 150.000 Spiele pro Jahr in mehr als 900 Fußballligen ab.
- Expansion of long-term strategic partnership with major soccer league Bundesliga
- Introduction of 3 new innovative products enhancing betting and viewing experience
- Significant increase in betting opportunities with 240 additional options per match
- Leveraging advanced AI and tracking technology for competitive advantage
- None.
Insights
Sportradar extends its valuable Bundesliga partnership with innovative betting products that should drive revenue growth and strengthen market position.
Sportradar's extended partnership with Bundesliga International represents a significant commercial development for the sports technology company. The continuation of this 19-year relationship with one of soccer's premier leagues provides Sportradar with valuable data rights that form the foundation for its suite of new products.
The three new offerings launching for the 2025-26 season are particularly noteworthy for their revenue potential:
- Live Player Markets will create approximately 240 additional betting opportunities per match, substantially expanding Sportradar's addressable market within each Bundesliga game
- 4Sight Streaming introduces AI-driven overlays that enhance engagement, likely increasing viewer retention metrics
- Enhanced Live Match Tracker leverages tracking data to drive in-play betting, historically the highest-margin segment in sports wagering
The technology stack powering these products—utilizing 3.6 million data points per match combined with proprietary AI—creates meaningful competitive barriers. This aligns with Sportradar's strategy of building high-margin, recurring revenue streams through exclusive data rights and proprietary technology.
From a competitive standpoint, this renewal strengthens Sportradar's position against rivals like Genius Sports and Stats Perform. The continued access to premium Bundesliga data assets enables Sportradar to offer differentiated products to its global client base of betting operators, maintaining its leadership position with coverage across 900+ soccer leagues and 150,000 matches annually.
Leveraging proprietary match data and tracking technology, Sportradar is transforming how fans watch, bet, and engage with soccer
ST. GALLEN, Switzerland and FRANKFURT, Germany, Aug. 19, 2025 (GLOBE NEWSWIRE) -- Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market.
Sportradar’s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar’s proprietary technology, a suite of engaging products have been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar’s global client base. These include:
Live Player Markets: Leveraging Bundesliga tracking data and Sportradar’s advanced AI capabilities in real-time will create approximately 240 additional opportunities to bet per match.
4Sight Streaming: Award-winning, next generation streaming technology allows betting operators to incorporate AI-driven animated overlays and actionable insights into a live stream, enriching the Bundesliga viewing experience by increasing understanding of live match action.
Enhanced Live Match Tracker: Powered by tracking data and computer vision which keeps fans engaged and provides in-play betting opportunities directly within the betting app.
“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world,” said Patrick Mostboeck, SVP Fan Engagement at Sportradar.
“Over the course of our nearly twenty-year relationship, we've worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.”
With coverage of more than 150,000 matches annually across 900+ soccer leagues, as industry leaders, Sportradar offers the industry’s deepest and most comprehensive soccer portfolio.
“The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry,” said Peer Naubert, Chief Executive Officer of Bundesliga International.
“This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers over a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
About Bundesliga International
Bundesliga International is a full subsidiary of DFL Deutsche Fußball Liga (DFL) and is responsible for connecting and inspiring football fans across the world. Its main focus is to drive internationalisation by increasing passion for the Bundesliga with contagious ‘Football as it’s meant to be’ content using the highest technical innovation standards. Bundesliga International is marketing the audiovisual, sponsorship (partnership) rights, brand and digital licenses through a global network of 80 partners.
Contacts:
Sportradar
Sandra Lee - Media
sandra.lee@sportradar.com
Jim Bombassei – Investor Relations
J.Bombassei@sportradar.com
Bundesliga International
Ryland James – Manager, International Cooperation and PR
Ryland.james@bundesliga-international.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/95960ac4-c43f-454b-a4b5-ba1db925b20f
https://www.globenewswire.com/NewsRoom/AttachmentNg/d2271211-07a8-4330-8aed-424238e1a758
FAQ
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